{"id":144516,"date":"2022-02-01T12:17:16","date_gmt":"2022-02-01T11:17:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=144516"},"modified":"2022-02-01T17:17:04","modified_gmt":"2022-02-01T16:17:04","slug":"el-ruso-de-rocky-medida-huella-carbono-de-campanas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144516","title":{"rendered":"El Ruso de Rocky medir\u00e1 la huella de carbono de sus campa\u00f1as"},"content":{"rendered":"<p><strong>El Ruso de Rocky ha firmado un acuerdo de colaboraci\u00f3n con Creast para ayudar a la agencia creativa en la gesti\u00f3n de la sostenibilidad corporativa, y de la que tambi\u00e9n podr\u00e1n beneficiarse las marcas con las que trabajan, como J&amp;B, Cacique, PepsiCo o Giovanni Rana.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El acuerdo rubricado entre El Ruso de Rocky y la empresa tecnol\u00f3gica Creast establece el an\u00e1lisis y la medici\u00f3n de la huella de carbono generada por la agencia de publicidad en su actividad habitual. Y, m\u00e1s tarde, la implementaci\u00f3n de<strong> medidas de reducci\u00f3n de huella de carbono y la compensaci\u00f3n de las emisiones generadas en un 10% m\u00e1s.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ello, Creast emplear\u00e1 una calculadora propia de di\u00f3xido de carbono digital y usar\u00e1 los factores de emisi\u00f3n oficiales del Ministerio para la Transici\u00f3n Ecol\u00f3gica y el Reto Demogr\u00e1fico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEs un orgullo para nosotros empezar a colaborar con Creast y hacer as\u00ed tangible nuestro compromiso con la sostenibilidad. Las marcas est\u00e1n dando grandes pasos en este sentido, y desde el sector publicitario tambi\u00e9n tenemos la responsabilidad de contribuir\u201d, ha explicado <strong>Paco Rodr\u00edguez<\/strong>, CEO del <strong>Ruso de Rocky<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El Ruso de Rocky ha sido la primera agencia de publicidad espa\u00f1ola en\u00a0 inscribirse en el programa Climate Neutral Now, una iniciativa lanzada por la ONU para\u00a0 fomentar la sostenibilidad medioambiental de las empresas en la lucha contra el cambio\u00a0 clim\u00e1tico, contribuyendo a hacer un mundo m\u00e1s sostenible y a alcanzar los objetivos de\u00a0 Desarrollo Sostenible marcados en la Agenda 2030.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre los clientes del Ruso de Rocky que podr\u00e1n beneficiarse de estas nuevas herramientas se encuentran <strong>J&amp;B, Cacique, PepsiCo, Giovanni Rana, Teka o Betway.\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia firma un acuerdo con Creast para analizar y medir la huella de carbono que genera el desarrollo de las campa\u00f1as publicitarias, para m\u00e1s adelante implantar medidas que ayuden a su reducci\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":144518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6074,6067],"class_list":["post-144516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-publicidad","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Ruso de Rocky medir\u00e1 la huella de carbono de sus campa\u00f1as<\/title>\n<meta name=\"description\" content=\"El 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