{"id":144505,"date":"2022-02-01T11:58:40","date_gmt":"2022-02-01T10:58:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=144505"},"modified":"2022-02-01T17:18:32","modified_gmt":"2022-02-01T16:18:32","slug":"fanta-presenta-su-nuevo-proposito-de-marca-en-su-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144505","title":{"rendered":"&#8216;Gente llena de color&#8217;, el nuevo prop\u00f3sito de marca de Fanta"},"content":{"rendered":"<p><b>Fanta, compa\u00f1\u00eda de refrescos propiedad de The Coca-Cola Company, ha lanzado la campa\u00f1a global<\/b><b><i> Gente llena de color<\/i><\/b><b>, la primera desde 2017. Este trabajo, que presenta su nuevo prop\u00f3sito de marca, est\u00e1 dirigido directamente a una nueva generaci\u00f3n de personas definidas no por su edad sino por su actitud ante la vida.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tiene el objetivo de crear una celebraci\u00f3n para aquellas personas que abrazan la autenticidad: <\/span><b>gente con diferentes edades y or\u00edgenes; <\/b><span style=\"font-weight: 400;\">gente aut\u00e9ntica, generosa y con sentido del humor que hacen brillar a los dem\u00e1s siendo \u201cexpresivas y sin miedo a re\u00edrse de ellas mismas\u201d.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-144509\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Gente-llena-de-color-fanta-1-ok-1024x576.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Gente-llena-de-color-fanta-1-ok-1024x576.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/Gente-llena-de-color-fanta-1-ok-300x169.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Gente-llena-de-color-fanta-1-ok-768x432.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Gente-llena-de-color-fanta-1-ok-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Gente-llena-de-color-fanta-1-ok-1129x635.jpg 1129w, https:\/\/ipmark.com\/wp-content\/uploads\/Gente-llena-de-color-fanta-1-ok-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Gente-llena-de-color-fanta-1-ok-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Gente-llena-de-color-fanta-1-ok-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Gente-llena-de-color-fanta-1-ok-600x337.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/Gente-llena-de-color-fanta-1-ok.jpg 1140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Creada por la agencia <\/span><b>Santo Buenos Aires,<\/b><span style=\"font-weight: 400;\"> la campa\u00f1a invita a encontrar color en el d\u00eda a d\u00eda, junto a la marca Fanta. Y lo hace mostrando momentos cotidianos, comos lo que ocurren en el entorno laboral, en casa, socializando a trav\u00e9s de una pantalla, inspirados en el contexto de estos \u00faltimos dos a\u00f1os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este trabajo, que se estrena el 1 de febrero, estar\u00e1 presente en un mix de medios, con <\/span><b>diferentes activaciones en televisi\u00f3n, cine y digital,<\/b><span style=\"font-weight: 400;\"> as\u00ed como acciones con influencers. En el soporte exterior, la marca de refrescos \u201cllenar\u00e1\u201d de color las calles con distintas propuestas para <\/span><b>mobiliario urbano, transporte y espacios p\u00fablicos.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon <\/span><i><span style=\"font-weight: 400;\">Gente llena de color,<\/span><\/i><span style=\"font-weight: 400;\"> desde la marca queremos inspirar a encontrar momentos brillantes en el gris de cada d\u00eda. Los amantes de Fanta siempre han demostrado tener un esp\u00edritu alegre y queremos que nunca dejen de lado esta cualidad, que ahora es m\u00e1s importante que nunca\u00bb, ha se\u00f1alado Mar\u00eda Villanueva, <\/span><i><span style=\"font-weight: 400;\">brand manager <\/span><\/i><span style=\"font-weight: 400;\">en Coca-Cola Iberia.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Gente Llena de Color\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qdLJmRhQn7w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a global &#8216;Gente llena de color&#8217;, la primera desde 2017, estar\u00e1 presente en un mix de medios (TV, cine, digital y exterior).<\/p>\n","protected":false},"author":30,"featured_media":144508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-144505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fanta presenta su nuevo prop\u00f3sito de marca en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Fanta, compa\u00f1\u00eda de refrescos propiedad de The Coca-Cola Company, ha lanzado la campa\u00f1a global Gente llena de color, la primera desde 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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