{"id":144311,"date":"2022-01-28T13:43:21","date_gmt":"2022-01-28T12:43:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=144311"},"modified":"2022-01-28T14:45:15","modified_gmt":"2022-01-28T13:45:15","slug":"jcdecaux-cierra-2021-con-una-facturacion-de-2-744-millones-de-euros-187","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144311","title":{"rendered":"JCDecaux cierra 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%)"},"content":{"rendered":"

El grupo de comunicaci\u00f3n exterior, JCDecaux, ha cerrado el ejercicio 2021 con buenos resultados, con un repunte de la facturaci\u00f3n del 18,7% hasta los 2.744,6 millones de euros, impulsado por un fuerte crecimiento de la actividad digital y un cuarto trimestre por encima de las previsiones, con un repunte del 37,5% (955,8 millones de euros).<\/b><\/p>\n

La facturaci\u00f3n digital (DOOH)<\/b> ha aumentado en un 73,8% en el cuarto trimestre y en un 33,2%, en el acumulado de 2021, y <\/span>ha alcanzado niveles r\u00e9cord del 26,9% de los ingresos anuales y de 31,4%, del cuarto trimestre<\/b>. La compa\u00f1\u00eda ha continuado su estrategia de transformaci\u00f3n digital, con el despliegue de nuevas pantallas y el desarrollo de una plataforma automatizada de planificaci\u00f3n. Por su parte, la venta program\u00e1tica ha registrado una din\u00e1mica positiva, a trav\u00e9s de la <\/span>plataforma VIOOH, <\/b>activa en 15 pa\u00edses y conectada a numerosos DSP (Demand Side Platforms).<\/span><\/p>\n

El mobiliario urbano ha registrado un repunte del 35,8% en org\u00e1nico en el cuarto trimestre<\/b>, con unos ingresos superiores al periodo prepandemia en Europa (incluyendo Francia y Reino Unido) de 509,3 millones de euros. La actividad de <\/span>transporte <\/b>ha mejorado a lo largo del 2021, llegando al +38,7% en el \u00faltimo periodo de 2021 (307,6 millones de euros), aunque <\/span>\u201csigue fuertemente impactada por las restricciones actuales al tr\u00e1fico a\u00e9reo internacional<\/b> y, en menor medida, por un n\u00famero todav\u00eda inferior de los trayectos en los transportes p\u00fablicos\u201d. Por su parte, el <\/span>gran formato <\/b>\u00a0tambi\u00e9n ha crecido, del 23,5% en este periodo, hasta los 138,8 millones de euros.\u00a0<\/span><\/p>\n

En el acumulado, <\/span>la facturaci\u00f3n de 2021 en mobiliario urbano ha sido de 1.440,1 millones de euros (+26,3%)<\/b>; en transporte, de 877,8 millones de euros (+8,5%) y en gran formato, de 426,7 millones de euros (+16,6%)<\/span><\/p>\n

\"\"<\/p>\n

La facturaci\u00f3n de Europa se acerca a niveles prepandemia<\/b><\/h2>\n

Todas las zonas geogr\u00e1fica donde tienen presencia han obtenido un fuerte crecimiento en el cuatro trimestre. <\/span>Europa (sin contar Francia ni Reino Unido) se acerca a los niveles de 2019, con una facturaci\u00f3n anual de 824,5 millones de euros (+18,4%)<\/b>, respecto a los datos de 2020 (694,3 millones de euros). Le sigue Asia Pac\u00edfico, con 695,9 millones de euros (+14,3%); Francia, con 532 millones de euros (+17,2%); Reino Unido, con 253,3 millones (+20,1%); Am\u00e9rica del Norte, con 163,4 millones (+4,8%) y el resto del mundo, con 274,9 millones (+43,1%). En este \u00faltimo bloque, <\/span>destaca el comportamiento de China, con una facturaci\u00f3n en transportes locales ha vuelto a niveles previos a la pandemia, <\/b>superando los datos de 2019 en las terminales nacionales.<\/span><\/p>\n

Los resultados totales de 2021 y las expectativas para el primer trimestre de 2022 ser\u00e1n presentadas el 10 de marzo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La facturaci\u00f3n digital ha aumentado en un 73,8% en el cuarto trimestre y en un 33,2%, en el acumulado de 2021.<\/p>\n","protected":false},"author":30,"featured_media":144312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[323],"class_list":["post-144311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-exterior"],"acf":[],"yoast_head":"\nJCDecaux cierra 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%)<\/title>\n<meta name=\"description\" content=\"JCDecaux ha cerrado 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%), gracias al impulso de la actividad digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=144311\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JCDecaux cierra 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%)\" \/>\n<meta property=\"og:description\" content=\"JCDecaux ha cerrado 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%), gracias al impulso de la actividad digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=144311\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-28T12:43:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-28T13:45:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/JCDecaux-2-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"855\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=144311#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=144311\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"JCDecaux cierra 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%)\",\"datePublished\":\"2022-01-28T12:43:21+00:00\",\"dateModified\":\"2022-01-28T13:45:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=144311\"},\"wordCount\":430,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=144311#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/JCDecaux-2-ok.jpg\",\"keywords\":[\"exterior\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=144311\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=144311\",\"name\":\"JCDecaux cierra 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=144311#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=144311#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/JCDecaux-2-ok.jpg\",\"datePublished\":\"2022-01-28T12:43:21+00:00\",\"dateModified\":\"2022-01-28T13:45:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"JCDecaux ha cerrado 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%), gracias al impulso de la actividad digital.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=144311#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=144311\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=144311#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/JCDecaux-2-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/JCDecaux-2-ok.jpg\",\"width\":1140,\"height\":855},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=144311#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"JCDecaux cierra 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"JCDecaux cierra 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%)","description":"JCDecaux ha cerrado 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%), gracias al impulso de la actividad digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=144311","og_locale":"es_ES","og_type":"article","og_title":"JCDecaux cierra 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%)","og_description":"JCDecaux ha cerrado 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%), gracias al impulso de la actividad digital.","og_url":"https:\/\/ipmark.com\/?p=144311","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-01-28T12:43:21+00:00","article_modified_time":"2022-01-28T13:45:15+00:00","og_image":[{"width":1140,"height":855,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/JCDecaux-2-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=144311#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=144311"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"JCDecaux cierra 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%)","datePublished":"2022-01-28T12:43:21+00:00","dateModified":"2022-01-28T13:45:15+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=144311"},"wordCount":430,"image":{"@id":"https:\/\/ipmark.com\/?p=144311#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/JCDecaux-2-ok.jpg","keywords":["exterior"],"articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=144311","url":"https:\/\/ipmark.com\/?p=144311","name":"JCDecaux cierra 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%)","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=144311#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=144311#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/JCDecaux-2-ok.jpg","datePublished":"2022-01-28T12:43:21+00:00","dateModified":"2022-01-28T13:45:15+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"JCDecaux ha cerrado 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%), gracias al impulso de la actividad digital.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=144311#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=144311"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=144311#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/JCDecaux-2-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/JCDecaux-2-ok.jpg","width":1140,"height":855},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=144311#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"JCDecaux cierra 2021 con una facturaci\u00f3n de 2.744 millones de euros (+18,7%)"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/144311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144311"}],"version-history":[{"count":6,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/144311\/revisions"}],"predecessor-version":[{"id":144348,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/144311\/revisions\/144348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/144312"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}