{"id":144288,"date":"2022-01-28T13:57:28","date_gmt":"2022-01-28T12:57:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=144288"},"modified":"2022-01-28T13:57:28","modified_gmt":"2022-01-28T12:57:28","slug":"homepage-for-you-ia-personaliza-portadas-soportes-medios-digitales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144288","title":{"rendered":"Taboola lanza Homepage For You, nueva tecnolog\u00eda para personalizar los medios digitales"},"content":{"rendered":"<p><strong>Taboola<\/strong>, l\u00edder mundial de recomendaciones de contenido para la web abierta, ha anunciado el lanzamiento de <strong>Homepage for You<\/strong>, una tecnolog\u00eda\u00a0<strong>basada en inteligencia artificial que impulsa las recomendaciones editoriales. <\/strong>De este modo, permite personalizar las portadas de los soportes, y que ya utilizan algunos de los medios digitales m\u00e1s importantes del mundo.<\/p>\n<p>La soluci\u00f3n ayuda a los soportes a potencias sus portadas la secci\u00f3n m\u00e1s visitada de los\u00a0<em>sites<\/em>. Gracias a la IA de <strong>Taboola<\/strong>, se generan contenidos relevantes y personalizados para cada lector. De esta forma, los soportes mantienen su l\u00ednea editorial mientras\u00a0<strong>sacan el m\u00e1ximo partido a cada visita a su portada<\/strong>, logrando un mayor <em>engagement<\/em> y volumen de lectores.<\/p>\n<p><strong>McClatchy, The Independent<\/strong> o\u00a0<strong>Estado de Minas<\/strong> ya aprovechan esta tecnolog\u00eda para aumentar las tasas de clic (CTR) de sus portadas, as\u00ed como el n\u00famero de p\u00e1ginas vistas y mejora de m\u00e9tricas como las tasas de rebote. De hecho, en una prueba beta, <strong>los soportes aumentaron del 30% al 50% en el CTR de las secciones de la portada<\/strong> personalizadas con esta tecnolog\u00eda.<\/p>\n<p>\u00abLa gente quiere experiencias personalizadas y, en el caso de los soportes, sus lectores m\u00e1s fieles son los que visitan directamente sus portadas y buscan que \u00e9stas les digan aquello que es importante que sepan\u00bb, comenta\u00a0<strong>Adam Singolda<\/strong>, CEO y fundador de\u00a0<strong>Taboola<\/strong>. \u00abSi a nuestra plataforma probada le unimos el resto de herramientas que ofrecemos a los soportes, adoptamos un enfoque verdaderamente hol\u00edstico con el que impulsar un crecimiento m\u00e1s r\u00e1pido para la web abierta, as\u00ed como para los soportes que trabajan con nosotros\u00bb.<\/p>\n<h2>Creada en colaboraci\u00f3n<\/h2>\n<p><strong>Homepage For You<\/strong> se cre\u00f3 en colaboraci\u00f3n con docenas de los principales de soportes del mundo. Se trabaj\u00f3 en estrecha colaboraci\u00f3n con sus equipos editoriales para comprender sus prioridades comerciales y sus preocupaciones.<\/p>\n<p>\u00abCuanta m\u00e1s gente conf\u00ede en nuestra red de medios, queremos asegurarnos de que cada lector obtenga la mejor experiencia posible adem\u00e1s de ser relevante para ellos. Combinar la gran experiencia de nuestras redacciones con un enfoque basado en datos para personalizar nuestras portadas ser\u00e1 un cambio muy significativo para nosotros\u00bb, declara\u00a0<strong>Kristin Roberts<\/strong>, vicepresidenta senior de noticias de\u00a0<strong>McClatchy<\/strong>.<\/p>\n<p>Esta soluci\u00f3n emplea IA y un gran conjunto de datos de lecturas de\u00a0<strong>m\u00e1s de 500 millones de usuarios activos diarios<\/strong>, con los que los soportes pueden planificar y optimizar sus contenidos editoriales, adem\u00e1s de aumentar el n\u00famero de lectores y suscripciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta soluci\u00f3n de Taboola ayuda a los soportes a planificar y optimizar sus contenidos editoriales, adem\u00e1s de aumentar el n\u00famero de lectores y suscripciones.<\/p>\n","protected":false},"author":6924,"featured_media":144289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2077],"class_list":["post-144288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Homepage For You, la IA que personaliza las portadas de los soportes de los medios digitales<\/title>\n<meta name=\"description\" content=\"Esta soluci\u00f3n de Taboola ayuda a planificar y optimizar los contenidos editoriales, adem\u00e1s de aumentar el n\u00famero de lectores y suscripciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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