{"id":14426,"date":"2011-12-12T10:41:49","date_gmt":"2011-12-12T10:41:49","guid":{"rendered":"https:\/\/ipmark.com\/talento-espaol-para-el-brindis-freixenet\/"},"modified":"2011-12-12T10:41:49","modified_gmt":"2011-12-12T10:41:49","slug":"talento-espaol-para-el-brindis-freixenet","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14426","title":{"rendered":"Talento espa\u00f1ol para el brindis Freixenet"},"content":{"rendered":"<p>La campa\u00f1a, de nuevo con el sello creativo de JWT, basa su historia en el concepto de fusi\u00f3n, en esta caso de las danzas de dos de los bailarines m\u00e1s prestigiosos del momento. Por un lado el flamenco de Sara Baras, y por otro la danza cl\u00e1sica y contempor\u00e1nea de Jos\u00e9 Carlos Mart\u00ednez, director art\u00edstico de la Compa\u00f1\u00eda Nacional de danza. Dos artistas que simbolizan valores como el talento, el esfuerzo y la excelencia, atributos que la marca de cava hace suyos.<\/p>\n<p>Como en a\u00f1os anteriores, la campa\u00f1a se difundir\u00e1 en medios off y online. En televisi\u00f3n podremos ver la versi\u00f3n de 45 segundos del spot, mientras que a trav\u00e9s de la web (<a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.freixenet.es\">www.freixenet.es<\/a>) se podr\u00e1 acceder a la versi\u00f3n extendida del anuncio (135 segundos), as\u00ed como al documental <i>Baras\/Mart\u00ednez-Detr\u00e1s de las Burbujas<\/i>, realizado por Jorge Cosmen y que profundiza en la trayectoria de ambos bailarines a trav\u00e9s de sus propios testimonios.<\/p>\n<p>JWT, agencia responsable de las campa\u00f1as de Freixenet desde el a\u00f1o 2007, tambi\u00e9n ha elaborado los distintos materiales gr\u00e1ficos de la campa\u00f1a (p\u00f3sters, DVD\u2019s y materiales de punto de venta).<\/p>\n<p>La producci\u00f3n del spot ha corrido a cargo de Ox\u00edgeno, con Howard Greenhalgh en la direcci\u00f3n. El brit\u00e1nico ya fue el encargado de rodar la campa\u00f1a Freixenet de 2009, protagonizada por las integrantes del equipo espa\u00f1ol de nataci\u00f3n sincronizada. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a, de nuevo con el sello creativo de JWT, basa su historia en el concepto de fusi\u00f3n, en esta<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-14426","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Talento espa\u00f1ol para el brindis Freixenet - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=14426\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talento espa\u00f1ol para el brindis Freixenet - 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