{"id":144171,"date":"2022-01-27T15:11:32","date_gmt":"2022-01-27T14:11:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=144171"},"modified":"2022-01-27T16:30:03","modified_gmt":"2022-01-27T15:30:03","slug":"spotify-espana-abre-su-catalogo-de-podcasts-a-la-publicidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144171","title":{"rendered":"Spotify Espa\u00f1a abre su cat\u00e1logo de podcasts a la publicidad"},"content":{"rendered":"<p style=\"font-weight: 400;\">Por primera vez en Espa\u00f1a,\u00a0<strong>Spotify abre la oportunidad a los anunciantes de insertar publicidad en su cat\u00e1logo de podcasts<\/strong>. La nueva soluci\u00f3n publicitaria \u2018t\u00edtulo por t\u00edtulo\u2019 permite a los anunciantes asociarse con determinados podcasts y presentadores, dentro del cat\u00e1logo de contenido original y exclusivo de Spotify. Los anuncios de podcasts se entregar\u00e1n a trav\u00e9s de Streaming Ad Insertion (SAI), la tecnolog\u00eda publicitaria exclusiva de Spotify para la monetizaci\u00f3n de podcasts.<\/p>\n<p style=\"font-weight: 400;\">La tecnolog\u00eda Streaming Ad Insertion o SAI, por sus siglas, ofrece la calidad y la familiaridad de la publicidad tradicional de podcasts con la precisi\u00f3n propia del marketing digital moderno. \u00abGracias a esta tecnolog\u00eda, podemos ofrecer <strong>nuevas oportunidades de medici\u00f3n de la publicidad de podcasts, como impresiones confirmadas de los anuncios<\/strong>, \u2018insights\u2019 de primera mano sobre la audiencia y la medici\u00f3n del desempe\u00f1o de la creatividad. Y todo esto lo ponemos en marcha, priorizando, como siempre, la experiencia del usuario\u201d<em>, <\/em>destaca Rodrigo Gonz\u00e1lez, director comercial en Spotify Espa\u00f1a.<\/p>\n<blockquote><p>Los anuncios de podcasts se entregar\u00e1n a trav\u00e9s de Streaming Ad Insertion (SAI), la tecnolog\u00eda publicitaria exclusiva de Spotify para la monetizaci\u00f3n de podcasts.<\/p><\/blockquote>\n<p style=\"font-weight: 400;\">El <a href=\"https:\/\/ipmark.com\/spotify-ads-el-nuevo-canal-publicitario-de-marcas\/\">podcast<\/a> se ha convertido en uno de los formatos m\u00e1s populares en el mundo.\u00a0 Seg\u00fan eMarketer, <strong>se estima que para 2024 haya m\u00e1s de 500 millones de oyentes de podcasts en todo el mundo<\/strong>, lo que representa casi uno de cada cuatro usuarios de internet. Y en Europa, Espa\u00f1a se ha convertido en uno de los mercados de m\u00e1s r\u00e1pido crecimiento, gracias al aumento de los contenidos de podcasts en espa\u00f1ol. En la actualidad, <strong>Espa\u00f1a cuenta con 12 millones de oyentes mensuales de podcasts<\/strong> y el 30% del total de usuarios de internet ya los escucha.<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de audio en\u00a0streaming expande a partir de hoy la publicidad a sus\u00a0p\u00f3dcasts\u00a0originales y exclusivos en Espa\u00f1a gracias a la tecnolog\u00eda\u00a0Streaming\u00a0Ad\u00a0Insertion\u00a0(o SAI, por sus siglas), que permite obtener \u2018insights\u2019 de primera mano sobre la audiencia y el impacto y rendimiento del anuncio.<\/p>\n","protected":false},"author":14,"featured_media":144173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[3091],"class_list":["post-144171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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