{"id":144137,"date":"2022-01-27T12:39:33","date_gmt":"2022-01-27T11:39:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=144137"},"modified":"2022-01-27T17:30:38","modified_gmt":"2022-01-27T16:30:38","slug":"la-mejor-version-de-ti-la-nueva-campana-de-tressis-y-manifiesto","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144137","title":{"rendered":"\u201cLa mejor versi\u00f3n de ti\u201d, la nueva campa\u00f1a de Tressis y Manifiesto"},"content":{"rendered":"<p><strong>La sociedad de valores independientes en gesti\u00f3n de patrimonios y planificaci\u00f3n, Tressis, y Manifiesto lanzan una nueva plataforma de comunicaci\u00f3n: \u201cLa mejor versi\u00f3n de ti\u201d. Con el objetivo de contar con un lenguaje llano los servicios de la entidad y c\u00f3mo pueden ayudar a muchos ahorradores que hoy sienten que la banca privada no es para ellos.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Se trata de la primera campa\u00f1a en medios de Tressis y Manifiesto, a pesar de que llevan <strong>trabajando juntos desde el pasado mes de septiembre<\/strong>. \u201cPara nosotros es muy importante sentir que Manifiesto es un socio, porque muchas de las cosas que estamos haciendo son <\/span><span style=\"font-weight: 400;\">nuevas para nosotros\u201d asegura <\/span><b>Jos\u00e9 Luis Arbeo<\/b><span style=\"font-weight: 400;\">, director de marketing, experiencia cliente y transformaci\u00f3n en Tressis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, Manifiesto adem\u00e1s de encargarse del <strong>desarrollo de la plataforma<\/strong> de comunicaci\u00f3n en torno a objetivos creativos claros: mensajes frescos y emocionales, pero sin renunciar al rigor t\u00e9cnico y a la confianza que inspira la marca; tambi\u00e9n ha sido el <strong>responsable de la planificaci\u00f3n de medios de la campa\u00f1a.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una campa\u00f1a que se podr\u00e1 ver en <strong>digital<\/strong>, donde se han trabajando <\/span><strong><i>brand days<\/i><\/strong><span style=\"font-weight: 400;\">, diferentes formatos de <strong>publicidad display, <\/strong><\/span><strong><i>branded content<\/i><\/strong><span style=\"font-weight: 400;\"><strong>, contenido org\u00e1nicos y paid en redes sociales.<\/strong>\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"La mejor inversi\u00f3n de ti | Tressis\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/q-3jIi6Vtr8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" 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