{"id":144099,"date":"2022-01-26T17:17:56","date_gmt":"2022-01-26T16:17:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=144099"},"modified":"2022-01-26T17:19:37","modified_gmt":"2022-01-26T16:19:37","slug":"la-comision-de-seguimiento-de-la-medicion-de-audiencias-digitales-y-gfk-acuerdan-una-auditoria-del-panel","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144099","title":{"rendered":"La Comisi\u00f3n de Seguimiento de la Medici\u00f3n de Audiencias Digitales y GfK acuerdan una auditor\u00eda del panel"},"content":{"rendered":"<p><u><\/u>La validaci\u00f3n y oficializaci\u00f3n de los datos por parte de la Comisi\u00f3n de Seguimiento estar\u00e1 <strong>fundamentada en los resultados de dicha auditor\u00eda<\/strong>. De este modo, se garantizar\u00e1 al mercado la calidad de la medici\u00f3n y la m\u00e1xima transparencia, confiabilidad y rigor del proceso.<\/p>\n<p><u><\/u><u><\/u>En un texto remitido a la prensa, la Comisi\u00f3n de Seguimiento \u00abagradece el desempe\u00f1o acometido por <a href=\"https:\/\/ipmark.com\/gfk-elegido-nuevo-medidor-de-audiencias-digitales-en-espana\/\">GfK<\/a> para llevar a cabo los compromisos establecidos, demostrando su capacidad tecnol\u00f3gica y disposici\u00f3n para ir dando respuesta y soluciones, en tiempo r\u00e9cord, a las necesidades y retos que se le han ido planteando tanto por parte de la Comisi\u00f3n de Seguimiento como por el grupo de trabajo t\u00e9cnico\u00bb. Asimismo, agradece su dedicaci\u00f3n a todos los que se han involucrado en este objetivo de constituir la mejor <a href=\"https:\/\/ipmark.com\/editores-se-preparan-para-nuevo-medidor-audiencias-digitales\/\">medici\u00f3n de audiencias digitales<\/a> en Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ante los primeros datos publicados por GfK DAM a sus clientes, como medidor recomendado por la industria publicitaria, la Comisi\u00f3n de Seguimiento constituida en Comisi\u00f3n Permanente para el an\u00e1lisis del control y seguimiento de todos los compromisos establecidos, integrada por la aea, AIMC e IAB Spain, ha acordado juntamente con GfK, el establecimiento de una auditor\u00eda del panel que da soporte a su herramienta.<\/p>\n","protected":false},"author":14,"featured_media":144101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-144099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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