{"id":144092,"date":"2022-01-27T12:23:32","date_gmt":"2022-01-27T11:23:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=144092"},"modified":"2022-01-27T17:31:26","modified_gmt":"2022-01-27T16:31:26","slug":"ron-barcelo-y-sus-liadas-apreski-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144092","title":{"rendered":"Ron Barcel\u00f3 y sus \u201cLiadas Apreski 2022\u201d"},"content":{"rendered":"<p><strong>Ron Barcel\u00f3 es, para muchos, sin\u00f3nimo de sol, playa y amigos. Sin embargo, ya no hay excusas para disfrutar en buena compa\u00f1\u00eda, independientemente de la estaci\u00f3n del a\u00f1o. Bajo este concepto nace las \u201cLiadas Apreski 2022\u201d.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Una iniciativa para desarrollar experiencias con el objetivo de transmitir la filosof\u00eda de marca. Este nuevo proyecto apuesta por el territorio de nieve y, por consiguiente, Ron Barcel\u00f3 <strong>aspira a convertirse en todo un referente para el ocio en la nieve.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El \u201capreski\u201d, el momento de descanso tras la pr\u00e1ctica de deportes de invierno, est\u00e1 viviendo su m\u00e1ximo esplendor gracias a una oferta de ocio que complementa las opciones tras los cierres de las pistas. Un espacio, en el que sin duda, Ron Barcel\u00f3 se ha ganado un hueco.<\/span><\/p>\n<h2><b>Nevalia<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Una <strong>campa\u00f1a 360\u00ba<\/strong>, pensada no solo para los amantes de la nieve, sino tambi\u00e9n para aquellos que se unen de vez en cuando. Por ello, bajo el claim \u201c<strong>Si hay nieve, hay l\u00edo y si hay l\u00edo, hay Barcel\u00f3<\/strong>\u201d, han presentado <strong>Nevalia<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cincuenta influencers, colaboradores, y p\u00fablico podr\u00e1n disfrutar del <strong>9 al 13 de marzo en Formigal<\/strong> un plan de esqu\u00ed totalmente diferente. A trav\u00e9s de fiestas y pr\u00e1cticas de deporte, se pretende dotar de identidad propia a esta experiencia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para disfrutar de esta \u201cliada\u201d, la marca propone un sencillo juego en su <a href=\"https:\/\/liadasapreski.com\/instructions\">p\u00e1gina web<\/a>. Adem\u00e1s, en una semana han conseguido <strong>superar las 20.000 participaciones y ser dos veces trending topic nacional.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin lugar a dudas, si hay algo en lo que destaca Ron Barcel\u00f3 es darle a sus consumidores lo que quieren; y eso es fiesta, diversi\u00f3n y mucho ron.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#NEVALIA: Vuelven las LIADAS APRESKI de BARCEL\u00d3\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9OACtZ_C57M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ron Barcel\u00f3 presenta Nevalia, una plan de esqu\u00ed totalmente diferente que contin\u00faa mostrando la obsesi\u00f3n de la marca por el consumidor. <\/p>\n","protected":false},"author":7342,"featured_media":144093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-144092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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