{"id":14408,"date":"2011-11-25T23:12:17","date_gmt":"2011-11-25T23:12:17","guid":{"rendered":"https:\/\/ipmark.com\/marcas-amor-y-sexo\/"},"modified":"2011-11-25T23:12:17","modified_gmt":"2011-11-25T23:12:17","slug":"marcas-amor-y-sexo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14408","title":{"rendered":"Marcas, amor y sexo"},"content":{"rendered":"<p>Aveces me pregunto: \u00bfqu\u00e9 novelas leen, qu\u00e9 m\u00fasica escuchan, qu\u00e9 pel\u00edculas ven algunos especialistas y gur\u00fas de la marca? Muy a menudo pienso que deben ser folletines rosa, boleros pastelones y culebrones almibarados.<\/p>\n<p>La relaci\u00f3n con las marcas se suele describir en t\u00e9rminos de sentimientos grandiosos y pasiones descomunales, utilizando un vocabulario que ya raramente se escucha salvo en telenovelas con o sin ex\u00f3ticos acentos.<\/p>\n<p>Quiz\u00e1s algunas marcas desempe\u00f1en el papel de los dioses de anta\u00f1o y como tales desencadenen actitudes de adoraci\u00f3n. Pero eran solo 12 los dioses que moraban en el Olimpo. No todas las marcas pueden aspirar a la divinidad. Ni falta que hace.<\/p>\n<p>Cuando los humanos nos relacionamos con otros humanos, con objetos, con paisajes, con productos y por supuesto con marcas, se despliegan actitudes y emociones muy variadas. Caben tanto sentimientos sublimes como emociones m\u00e1s terrenales. Cabe el amor y tambi\u00e9n el sexo.<\/p>\n<p>El consumidor din\u00e1mico, cambiante y complejo del siglo XXI puede y quiere contar con marcas con las que pueda mantener variados tipos de relaciones, que no tienen por qu\u00e9 ser de enamoramiento ni de adoraci\u00f3n. Se pueden construir marcas desde emociones adultas. No todo van a ser lovemarks (para utilizar el t\u00e9rmino de Kevin Roberts).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aveces me pregunto: \u00bfqu\u00e9 novelas leen, qu\u00e9 m\u00fasica escuchan, qu\u00e9 pel\u00edculas ven algunos especialistas y gur\u00fas de la marca? Muy<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-14408","post","type-post","status-publish","format-standard","hentry","category-analisis-opinion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marcas, amor y sexo - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=14408\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcas, amor y sexo - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Aveces me pregunto: \u00bfqu\u00e9 novelas leen, qu\u00e9 m\u00fasica escuchan, qu\u00e9 pel\u00edculas ven algunos especialistas y gur\u00fas de la marca? 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