{"id":144075,"date":"2022-01-26T13:08:00","date_gmt":"2022-01-26T12:08:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=144075"},"modified":"2022-01-26T13:16:34","modified_gmt":"2022-01-26T12:16:34","slug":"el-mercado-de-plataformas-de-datos-de-clientes-superara-los-4-850-millones-en-2028","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144075","title":{"rendered":"El mercado de plataformas de datos de clientes superar\u00e1 los 4.850 millones en 2028"},"content":{"rendered":"

El mercado mundial de las plataformas de datos de clientes, conocido como la CDP, crecer\u00e1\u00a0 un 25% anual hasta superar los 4.850 millones de euros en 2028, seg\u00fan estimaciones de Fortune Business insights, recogidas por la compa\u00f1\u00eda espa\u00f1ola S4G Consulting, que ha evaluado las posibilidades de inversi\u00f3n entre sus clientes, detectando dos tendencias. La primera, las mencionadas CDP y, la segunda, la inteligencia artificial<\/a>.<\/b><\/p>\n

El fin pr\u00f3ximo de las <\/span>cookies<\/a> <\/span><\/i>de terceros de Chrome (Google) en 2023 y la importancia de los datos de primera persona (<\/span>first party data<\/span><\/i>) <\/span>van a obligar a las empresas a invertir en unas plataformas de datos de clientes <\/b>para que \u201clos responsables de marketing y ventas puedan crear campa\u00f1as personalizadas ajustadas a los intereses, ubicaci\u00f3n y preferencias de sus clientes, aumentato el retorno de las acciones\u201d, ha apuntado el CEO de la compa\u00f1\u00eda, <\/span>Javier Heitz.<\/b><\/p>\n

La pandemia ha acelerado este contexto, enfrentando a las empresas a dos retos en estos \u00faltimos dos a\u00f1os. Por un lado, <\/span>la digitalizaci\u00f3n de procesos y de la venta de servicios y productos,<\/b> y por otro lado, la de poner a disposici\u00f3n de sus empleados <\/span>herramientas adecuadas <\/b>para incorporar inteligencia a los datos que recopilan de clientes y proveedores.<\/span><\/p>\n

Visi\u00f3n hol\u00edstica en tiempo real<\/strong><\/h3>\n

Ahora las marcas y empresas <\/span>necesitan interactuar y conectar de forma efectiva con los consumidores a trav\u00e9s de una visi\u00f3n hol\u00edstica de sus necesidades<\/b>, preferencias e hist\u00f3rico de relaci\u00f3n con la propia compa\u00f1\u00eda, han expuesto desde la compa\u00f1\u00eda espa\u00f1ola. En ese sentido, las plataformas de datos de clientes permiten agregar, analizar y activar la informaci\u00f3n sobre los usuarios en tiempo real.\u00a0<\/span><\/p>\n

Por ello, ante esta necesidad de tener un conocimiento amplio de los clientes, <\/span>las empresas van a invertir m\u00e1s este a\u00f1o en la incorporaci\u00f3n de algoritmos de inteligencia artificial, <\/b>tanto para agilizar las percepciones e intuiciones ante el cruce de datos de consumidores, como para atender las incidencias y facilitar una gesti\u00f3n omnicanal con los usuarios.<\/span><\/p>\n

La experiencia de cliente va a ser clave. Se requiere de informaci\u00f3n tiempo real sobre el problema y ofrecerle soluciones personalizadas\u201d<\/strong><\/p><\/blockquote>\n

Al final, cada cliente necesita sentirse \u201c\u00fanico, tanto en el proceso de compra como a la hora de resolver incidencias\u201d, han a\u00f1adido desde S4G Consulting. En ese sentido, ha completado la compa\u00f1\u00eda espa\u00f1ola que <\/span>la experiencia de cliente va a ser clave<\/b> y por eso ser\u00e1 importante <\/span>contar con informaci\u00f3n en tiempo real sobre su problema y ofrecerle soluciones personalizadas<\/b> a sus circunstancias en ese momento.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La aplicaci\u00f3n de la inteligencia artificial en servicios omnicanal de atenci\u00f3n al cliente y la puesta en marcha de plataformas de datos de clientes (CDP) ser\u00e1n las grandes tendencias previstas para 2022.<\/p>\n","protected":false},"author":30,"featured_media":144076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2773,2077],"class_list":["post-144075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-data","tag-inteligencia-artificial"],"acf":[],"yoast_head":"\nEl mercado de plataformas de datos de clientes superar\u00e1 los 4.850 millones en 2028<\/title>\n<meta name=\"description\" content=\"Se estima que el mercado global de plataformas de datos de clientes superar\u00e1 los 4.850 millones de euros en 2028\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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