{"id":143878,"date":"2022-01-24T17:00:04","date_gmt":"2022-01-24T16:00:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=143878"},"modified":"2022-01-24T17:00:04","modified_gmt":"2022-01-24T16:00:04","slug":"milka-invita-a-sus-consumidores-a-construir-un-mundo-mas-tierno","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143878","title":{"rendered":"Milka invita a sus consumidores a construir un mundo m\u00e1s tierno"},"content":{"rendered":"<p><strong>Milka invita a los consumidores espa\u00f1oles a sumarse a su prop\u00f3sito y construir un mundo m\u00e1s tierno a trav\u00e9s de su tabletas de chocolate con leche. As\u00ed, la marca cambiar\u00e1 el dise\u00f1o de sus envases, cediendo el espacio del logo a mensajes llenos de ternura.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Una iniciativa que ayudar\u00e1 a las personas a conectar y enfatizar de una forma m\u00e1s cercana y personal. <strong>\u201cT\u00fa puedes\u201d, \u201cte lo mereces\u201d, \u201ceres incre\u00edble\u201d o \u201ccuentas conmigo\u201d<\/strong> son los mensajes destinados a apoyar, felicitar o animar a nuestros seres queridos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta campa\u00f1a estar\u00e1 apoyada por una <strong>campa\u00f1a 360\u00ba<\/strong>, presente tanto en televisi\u00f3n como en el entorno digital y en el punto de venta.<\/span><\/p>\n<h2><b>Un mundo m\u00e1s tierno<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Milka, el a\u00f1o pasado, llev\u00f3 a cabo un estudio para analizar la importancia que tiene la ternura en nuestra sociedad. El estudio, realizado entre 20.000 personas de diez pa\u00edses europeos, revel\u00f3, entre otras cosas, que <strong>los espa\u00f1oles son los m\u00e1s espont\u00e1neos a la hora de dar muestras de ternura<\/strong>. En l\u00ednea con este estudio, la marca lanz\u00f3 la campa\u00f1a \u201cBalcones de ternura\u201d, inspir\u00e1ndose en el refranero espa\u00f1ol para llenar los balcones de nuestras casas de ternura en un momento marcado por el Covid, donde los balcones se hab\u00edan llenado de pesimismo y negatividad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los consumidores pudieron elaborar sus propios mensajes de ternuna, elaborados a partir de refranes en los que, cambiando una sola palabra, se transformaba su significado de lo negativo a lo positivo. \u201cPiensa bien y acertar\u00e1s\u201d, \u201cTienes cara de muchos amigos\u201d o \u201cUne y vencer\u00e1s\u201d fueron algunos de los mensajes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de chocolates cambia, por un tiempo limitado, el dise\u00f1o de su envase de tabletas de chocolate con leche, incluyendo mensajes llenos de ternura para compartir con otras personas. <\/p>\n","protected":false},"author":7342,"featured_media":143879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225],"class_list":["post-143878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Milka invita a sus consumidores a construir un mundo m\u00e1s tierno<\/title>\n<meta name=\"description\" content=\"Milka cambia, por un tiempo limitado, el dise\u00f1o de su envase de tabletas de chocolate con leche, incluyendo mensajes llenos de ternura.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=143878\" \/>\n<meta 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