{"id":143844,"date":"2022-01-24T16:27:27","date_gmt":"2022-01-24T15:27:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=143844"},"modified":"2022-01-24T16:27:27","modified_gmt":"2022-01-24T15:27:27","slug":"los-consumidores-en-espana-gastaran-un-47-mas-estas-rebajas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143844","title":{"rendered":"Los consumidores en Espa\u00f1a gastar\u00e1n un 47% m\u00e1s estas rebajas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Las rebajas, un a\u00f1o m\u00e1s, llegan en plena ola de pandemia. Por lo que los negocios se vuelven a ver afectados por estas circunstancias. Un a\u00f1o clave tras un 2021 marcado por el temporal Filemena y la tercera ola.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesar de que las rebajas, que empezaron de forma generalizada el 7 de enero, se han visto perjudicadas por la variante \u00d3micron, las previsiones calculan que los espa\u00f1oles, de media, <strong>se gastar\u00e1n un 47% m\u00e1s que el a\u00f1o pasado<\/strong>. Datos de un estudio elaborado por el <strong>instituto IO Investigaci\u00f3n para Securitas<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Muchos de los consumidores se muestran reticentes a hacer compras de manera presencial, por lo que el <strong>ecommerce crecer\u00e1 entre un 30% y un 50% este 2022<\/strong>, seg\u00fan la agencia de marketing digital EXE. Adem\u00e1s, a estos datos se a\u00f1aden tendencias que marcar\u00e1n este a\u00f1o, como ser\u00e1n \u201cla apuesta por la sostenibilidad y por el comercio local y de proximidad\u201d.<\/span><\/p>\n<h2><b>Amazon y su compromiso por la sostenibilidad<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon, se adaptar\u00e1 tambi\u00e9n a la predilecci\u00f3n por la <strong>sostenibilidad<\/strong>. De esta forma, \u201cAmazon priorizar\u00e1 en ciertos casos la venta de productos reacondicionados y de segunda mano con el objetivo de reducir la contaminaci\u00f3n\u201d. aseguran desde XChannel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, el gigante del comercio electr\u00f3nico pretende incorporar funciones que existen en redes sociales y un <strong>software respaldado por la inteligencia artificial.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otra parte, Amazon <strong>superar\u00e1 con <\/strong><\/span><span style=\"font-weight: 400;\"><strong>un 3% m\u00e1s de ganancias a Alibaba,<\/strong> su principal rival, pr\u00f3ximamente, seg\u00fan datos de FactSet. Cabe destacar que, pese a que Amazon ten\u00eda un valor en bolsa superior, Alibaba facturaba un valor neto mayor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico, gracias a las restricciones de la pandemia y la variante \u00d3micron, crecer\u00e1 entre un 30% y un 50% este 2022.<\/p>\n","protected":false},"author":7342,"featured_media":143845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154],"class_list":["post-143844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los consumidores en Espa\u00f1a gastar\u00e1n un 47% m\u00e1s estas rebajas<\/title>\n<meta name=\"description\" content=\"El 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