{"id":143833,"date":"2022-01-24T14:07:29","date_gmt":"2022-01-24T13:07:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=143833"},"modified":"2022-01-24T16:24:41","modified_gmt":"2022-01-24T15:24:41","slug":"effimed-campana-por-amor-a-la-vida-de-parnaso","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143833","title":{"rendered":"&#8216;Por amor a la vida&#8217;. Caso de \u00e9xito de Parnaso para Effimed"},"content":{"rendered":"<p>Efficold, empresa espa\u00f1ola l\u00edder en la fabricaci\u00f3n y distribuci\u00f3n de soluciones para el frio comercial a nivel europeo destinado a la alimentaci\u00f3n, bebidas, restauraci\u00f3n, horeca y supermercados, quiere dar a conocer a la sociedad y a sus diferentes p\u00fablicos objetivos: sector m\u00e9dico (hospitales, cl\u00ednicas, farmacias); colectividades (grandes empresas e instituciones y organismos p\u00fablicos); y sociedad en general, que a trav\u00e9s de su marca <strong>Effimed<\/strong>, con la que atiende las necesidades de su l\u00ednea de fr\u00edo m\u00e9dico, son l\u00edderes en conservaci\u00f3n en fr\u00edo para el sector biom\u00e9dico, aportando soluciones tecnol\u00f3gicas innovadoras relacionadas con IoT y <em>management data<\/em>. Ahora ante la crisis sanitaria de la Covid-19, lanza al mercado una <strong>nueva l\u00ednea de negocio focalizada en la fabricaci\u00f3n y comercializaci\u00f3n de mascarillas FFP2 y mascarillas quir\u00fargicas<\/strong> con hasta un &gt;99% de efectividad en protecci\u00f3n contra agentes bacterianos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143853\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/web-1024x576.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/web-1024x576.png 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/web-300x169.png 300w, https:\/\/ipmark.com\/wp-content\/uploads\/web-768x432.png 768w, https:\/\/ipmark.com\/wp-content\/uploads\/web-100x56.png 100w, https:\/\/ipmark.com\/wp-content\/uploads\/web-1129x635.png 1129w, https:\/\/ipmark.com\/wp-content\/uploads\/web-24x13.png 24w, https:\/\/ipmark.com\/wp-content\/uploads\/web-36x20.png 36w, https:\/\/ipmark.com\/wp-content\/uploads\/web-48x27.png 48w, https:\/\/ipmark.com\/wp-content\/uploads\/web-600x337.png 600w, https:\/\/ipmark.com\/wp-content\/uploads\/web.png 1140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Objetivos<\/h3>\n<p>Posicionar la marca Effimed como empresa espa\u00f1ola l\u00edder en la fabricaci\u00f3n y comercializaci\u00f3n de mascarillas de m\u00e1xima calidad a un precio justo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-143854\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/spot-1024x576.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/spot-1024x576.png 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/spot-300x169.png 300w, https:\/\/ipmark.com\/wp-content\/uploads\/spot-768x432.png 768w, https:\/\/ipmark.com\/wp-content\/uploads\/spot-100x56.png 100w, https:\/\/ipmark.com\/wp-content\/uploads\/spot-1129x635.png 1129w, https:\/\/ipmark.com\/wp-content\/uploads\/spot-24x13.png 24w, https:\/\/ipmark.com\/wp-content\/uploads\/spot-36x20.png 36w, https:\/\/ipmark.com\/wp-content\/uploads\/spot-48x27.png 48w, https:\/\/ipmark.com\/wp-content\/uploads\/spot-600x337.png 600w, https:\/\/ipmark.com\/wp-content\/uploads\/spot.png 1140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Acciones realizadas<\/h3>\n<p>Creaci\u00f3n de dos campa\u00f1as publicitarias. Una bajo el concepto creativo \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=MK-m5L6OKjk\">trabajamos por amor a la vida<\/a>\u201d\u00a0 y otra sobre el concepto creativo \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=NZZ6kuZjv2g\">el mejor ataque es una buena defensa<\/a>\u201d. Campa\u00f1as multicanal sobre las que se desarrollaron la creatividad, planificaci\u00f3n y compra de medios: spot, gr\u00e1ficas para prensa y revistas, banners, videos para redes sociales, campa\u00f1a de emailing, web, comunicaci\u00f3n, ecommerce\u2026<\/p>\n<p><iframe loading=\"lazy\" title=\"Spot Effimed\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/MK-m5L6OKjk?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Spot escudos Effimed\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/NZZ6kuZjv2g?start=27&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3>Resultados<\/h3>\n<ul>\n<li>Tras el primer mes del lanzamiento de las campa\u00f1as de publicidad, <strong>el conocimiento de la marca Effimed se multiplic\u00f3 entre la ciudadan\u00eda<\/strong> adue\u00f1\u00e1ndose del posicionamiento de fabricante de calidad, espa\u00f1ol y con precios justos.<\/li>\n<li>Se consigui\u00f3 <strong>un <em>publicity<\/em> muy superior al fijado inicialmente<\/strong>, logr\u00e1ndose m\u00e1s de 90 apariciones en televisi\u00f3n, prensa, radio y medios digitales.<\/li>\n<li>El proyecto logr\u00f3 afianzarse en el tiempo ayudando a diferentes ONGs y fundaciones con donaci\u00f3n de material, as\u00ed mismo se alcanzaron varios acuerdos con clubs de diferentes deportes, vinculando Effimed al deporte mediante diversos patrocinios y acciones de relaciones p\u00fablicas.<\/li>\n<li>Alcanz\u00f3 <strong>una penetraci\u00f3n en la cuota de mercado en la venta de mascarillas<\/strong> a nivel nacional e internacional muy superior a los objetivos marcados inicialmente.<\/li>\n<li>El \u00e9xito de la campa\u00f1a, m\u00e1s all\u00e1 de la elevada notoriedad medi\u00e1tica y creativa alcanzada, radica en la capacidad de la agencia de haber logrado poner en marcha esta campa\u00f1a sorteando con \u00e9xito las impenetrables restricciones tanto de Google como de los diferentes canales de social media que imped\u00edan la ejecuci\u00f3n de campa\u00f1as publicitarias que tuvieran a las mascarillas quir\u00fargicas y FFPII como protagonistas.<\/li>\n<li>38 premios creativos internacionales en los festivals Hermes Awards, Marcom Awards, Dotcomm Awards, Viddy Awards, Marcom Awards, Communicator Awards, Davey Awards, NYX Awards Video, Vega Awards, Muse Awards, Summit Creative Award, Telly Awards, Wina Awards, NYX Awards Marcom (10 platinos, 12 oros, 13 platas, 1 bronce y 2 menciones de honor), as\u00ed como tres premios de Eficacia internacionales en los Summit Marketing Effectiveness Awards (2 platinos y 1 plata).<\/li>\n<\/ul>\n<p><strong>FICHA T\u00c9CNICA<\/strong><\/p>\n<ul>\n<li><strong>Agencia<\/strong>: Parnaso.<\/li>\n<li><strong>Anunciante<\/strong>: Effimed.<\/li>\n<li><strong>Marca<\/strong>: Effimed.<\/li>\n<li><strong>Producto<\/strong>: Mascarillas FFP2 y mascarillas quir\u00fargicas<\/li>\n<li><strong>T\u00edtulo<\/strong>: \u201cPor amor a la vida\u201d y \u201cescudos\u201d<\/li>\n<li><strong>Equipo anunciante y agencia responsables de la estrategia<\/strong>:<\/li>\n<li><strong>Contacto del cliente<\/strong>: Lluis Bertomeu, Andr\u00e9s Luna.<\/li>\n<li><strong>Director general creativo<\/strong>: Jos\u00e9 Arribas.<\/li>\n<li><strong>Equipo creativo<\/strong>: Manuel Alc\u00e1ntara, Pepe Uribe, Javier\u00a0 Moto, Jos\u00e9 Arribas.<\/li>\n<li><strong>Equipo digital<\/strong>: Jes\u00fas Dur\u00e1n, Javier Casal, Guillermo Calero.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El \u00e9xito de la campa\u00f1a de Parnaso para Effimed, m\u00e1s all\u00e1 de la notoriedad medi\u00e1tica y creativa alcanzada, radica en la capacidad de la agencia de haber logrado ponerla en marcha sorteando con \u00e9xito las restricciones tanto de Google como de los diferentes canales de social media que imped\u00edan la ejecuci\u00f3n de acciones publicitarias que tuvieran a las mascarillas quir\u00fargicas y FFPII como protagonistas.<\/p>\n","protected":false},"author":14,"featured_media":143852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-143833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Por amor a la vida&#039;. 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