{"id":143822,"date":"2022-01-24T12:16:41","date_gmt":"2022-01-24T11:16:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=143822"},"modified":"2022-01-24T16:29:30","modified_gmt":"2022-01-24T15:29:30","slug":"exterion-media-espana-ahora-es-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143822","title":{"rendered":"Exterion Media Espa\u00f1a se transforma en Global"},"content":{"rendered":"

Exterion Media Espa\u00f1a, compa\u00f1\u00eda experta en captaci\u00f3n de audiencias de exterior<\/a>, ahora se llama Global, al igual que el nombre del grupo brit\u00e1nico al que pertenecen desde junio de 2018. Con este cambio, la empresa estrena nuevo rebranding completo y posicionamiento, con proyecci\u00f3n internacional.<\/b><\/p>\n

Global Espa\u00f1a (antes Exterion Media) gestiona m\u00e1s de 5.700 autobuses a nivel nacional, con<\/span> un total de 17 concesiones y m\u00e1s de 4.000 soportes de gran formato<\/b>. Desde hace cuatro a\u00f1os, pertenece al gigante brit\u00e1nico de emisoras de radio, Global, que confirmaba la compra de la compa\u00f1\u00eda en 2018, con divisiones en Pa\u00edses Bajos, Irlanda y Espa\u00f1a. En nuestro pa\u00eds, Global cuenta con 14 oficinas<\/span><\/p>\n

En palabras de su director general, Borja Balanzat, \u201cformar parte de la familia Global <\/span>beneficiar\u00e1 a los anunciantes y partners<\/b> con una mayor inversi\u00f3n en el desarrollo de activos y la investigaci\u00f3n en Espa\u00f1a. Los recursos adicionales y los avances tecnol\u00f3gicos, apoyar\u00e1n nuestros planes de crecimiento y desarrollo continuos\u201d.\u00a0<\/span><\/p>\n

\"\"
El director general de Global Espa\u00f1a, Borja Balanzat.<\/figcaption><\/figure>\n

Nueva imagen y posicionamiento<\/b><\/h3>\n

Ahora, cuatro a\u00f1os m\u00e1s tarde, Global estrena su nuevo logo, imagen corporativa y basa su filosof\u00eda de marca en \u201cemocionar a la audiencia\u201d<\/strong>, actualizando todos los soportes de comunicaci\u00f3n, con el objetivo de dar el mejor servicio a sus anunciantes. Llega con cuatro tonalidades de azul como tarjeta de presentaci\u00f3n.<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Y Global Espa\u00f1a estrena nuevo rebranding y posicionamiento, con proyecci\u00f3n internacional.<\/p>\n","protected":false},"author":30,"featured_media":143827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2225,323],"class_list":["post-143822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-branding","tag-exterior"],"acf":[],"yoast_head":"\nExterion Media Espa\u00f1a, ahora es Global<\/title>\n<meta name=\"description\" content=\"Exterion Media Espa\u00f1a, compa\u00f1\u00eda experta en captaci\u00f3n de audiencias de exterior, ahora se llama Global en nuestro pa\u00eds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=143822\" \/>\n<meta property=\"og:locale\" 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