{"id":143817,"date":"2022-01-24T11:35:36","date_gmt":"2022-01-24T10:35:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=143817"},"modified":"2022-01-24T13:21:02","modified_gmt":"2022-01-24T12:21:02","slug":"malaga-y-madrid-buscan-nueva-identidad-visual","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143817","title":{"rendered":"M\u00e1laga y Madrid buscan nueva identidad visual\u00a0"},"content":{"rendered":"

El Ayuntamiento de M\u00e1laga, a trav\u00e9s de Prom\u00e1laga, ha puesto en marcha<\/b> un concurso p\u00fablico <\/b><\/a>para encontrar la nueva identidad visual de la marca ciudad. Esta licitaci\u00f3n ha sido presentada por la concejala de Turismo, Promoci\u00f3n de la Ciudad y Captaci\u00f3n de Inversiones, Rosa S\u00e1nchez, junto al experto de branding, Daniel Vico.\u00a0<\/b><\/p>\n

Esta iniciativa responde a la necesidad de contar con una marca territorio que represente a todos los sectores y a la ciudad de M\u00e1laga en todas sus dimensiones, con una mirada m\u00e1s transversal capaz de aglutinar todos los puntos de vista de ciudadanos, visitantes, empresas e instituciones. La nueva marca debe identificar la ciudad, teniendo en cuenta su <\/span>contexto hist\u00f3rico, cultural, econ\u00f3mico, social y ambiental.<\/b> Y presentar una imagen de la ciudad en el \u00e1mbito local, nacional e internacional.\u00a0<\/span><\/p>\n

El concurso est\u00e1 abierto <\/span>a empresas y profesionales del sector del branding, nacional e internacional<\/b>. Se desarrollar\u00e1 en dos fases, y contar\u00e1 con la participaci\u00f3n de un jurado compuesto por siete expertos.\u00a0<\/span><\/p>\n

En concreto,<\/span> Cristina Vicedo \u00c1lvarez<\/b> (presidenta del jurado), presidenta de Aebrand, CEO y fundadora de la agencia creativa Sincerely y directora acad\u00e9mica del Instituto de Empresa; <\/span>Antonio Herr\u00e1iz Pacheco<\/b>, director creativo en Antonio Herr\u00e1iz Publicidad y Dise\u00f1o, SL; <\/span>Juan Aguilar Jim\u00e9nez,<\/b> docente e investigador de la Universidad de M\u00e1laga y director de Creative Lab en la UMA;<\/span> Alfonso Sim\u00f3n,<\/b> docente en la Escuela de Arte San Telmo de M\u00e1laga; <\/span>M\u00f3nica Moro,<\/b> presidenta del Club de Creativos;<\/span> Idamor Fern\u00e1ndez,<\/b> consultor en creatividad y estrategia de marca y vocal en la Asociaci\u00f3n Andaluza de Dise\u00f1adores (AAD); y<\/span> Jes\u00fas Espino Gonz\u00e1lez,<\/b> director general de comunicaci\u00f3n del Ayuntamiento de M\u00e1laga.<\/span><\/p>\n

Madrid presenta el concurso a nivel internacional<\/b><\/h3>\n

\"\"En la misma l\u00ednea, el<\/span> Ayuntamiento de Madrid <\/b>ha presentado en la feria de turismo, Fitur, un concurso internacional de proyectos para dotar a la ciudad de una nueva identidad visual, como ha anunciado la vicealcaldesa, Bego\u00f1a Villac\u00eds. <\/span>La convocatoria est\u00e1 abierta<\/span><\/a> desde el 20 de enero hasta el 21 de marzo.\u00a0<\/b><\/p>\n

La ciudad de Madrid busca una <\/span>nueva imagen, un logotipo,elemento gr\u00e1fico o composici\u00f3n visual <\/b>que identifique a la regi\u00f3n y permita proyectar sus valores de identidad de marca en el exterior. Se trata de un concurso internacional, p\u00fablico y abierto, para atraer al m\u00e1ximo talento posible, que tiene el objetivo de atraer a turistas con un logo que funciona a modo de marca.<\/span><\/p>\n

El ganador recibir\u00e1 un contrato de colaboraci\u00f3n de uso y estilo de la identidad visual, con un importe de 130.680 euros, del que descontar\u00e1n 10.000 euros por haber sido finalistas en una fase previa.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El Ayuntamiento de M\u00e1laga y de Madrid han abierto un concurso p\u00fablico para elegir nueva identidad visual de las regiones, con el objetivo de identificar la ciudad en el actual contexto local, nacional e internacional.<\/p>\n","protected":false},"author":30,"featured_media":143818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2225],"class_list":["post-143817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding"],"acf":[],"yoast_head":"\nM\u00e1laga y Madrid buscan nueva identidad visual\u00a0<\/title>\n<meta name=\"description\" content=\"Los ayuntamientos de las ciudades de M\u00e1laga y Madrid han presentado un concurso p\u00fablico para encontrar nueva identidad visual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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