{"id":143735,"date":"2022-01-21T12:41:28","date_gmt":"2022-01-21T11:41:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=143735"},"modified":"2022-01-21T14:16:28","modified_gmt":"2022-01-21T13:16:28","slug":"prensa-iberica-redobla-su-apuesta-por-el-marketing-de-contenidos-con-la-compra-de-publisuites","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143735","title":{"rendered":"Prensa Ib\u00e9rica redobla su apuesta por el marketing de contenidos con la compra de Publisuites"},"content":{"rendered":"<p><a href=\"https:\/\/ipmark.com\/aterriza-el-periodico-de-espana-el-nuevo-diario-de-prensa-iberica\/\">Prensa Ib\u00e9rica<\/a> redobla su apuesta por el marketing de contenidos con la compra de Publisuites (asesorada por Bondo Advisors), una empresa de publicidad digital que conecta a anunciantes (empresas y agencias), editores (<em>bloggers<\/em> y <em>publishers<\/em>) y profesionales <em>freelance<\/em> del sector (abogados, periodistas y otros profesionales generadores de contenidos) a trav\u00e9s de dos plataformas: <a href=\"http:\/\/(www.publisuites.com\/es\">Publisuites<\/a> y <a href=\"http:\/\/www.digitalcontent.pro\">Digital Content.<\/a><\/p>\n<p>Publisuites es un <em>marketplace<\/em> que intermedia en la <strong>contrataci\u00f3n y venta de contenidos patrocinados para <em>branded content<\/em>, SEO y reputaci\u00f3n online<\/strong>, adem\u00e1s de redacci\u00f3n de art\u00edculos en la secci\u00f3n \u2018Redactores\u2019 de su web.<\/p>\n<p>El anunciante contrata la campa\u00f1a mediante un avanzado interfaz que le permite <strong>contratar contenido desde la publicaci\u00f3n del editor a trav\u00e9s de una serie de enlaces a la p\u00e1gina web del cliente<\/strong>, mientras que el interfaz de clientes permite seleccionar distintos editores en funci\u00f3n de su audiencia, perfil y experiencia en una determinada categor\u00eda. La plataforma coordina los trabajos y ofrece un servicio de valor a\u00f1adido, llamado <em>Managed Service<\/em>, que pone a disposici\u00f3n del usuario un m\u00e1nager especializado en SEO para ayudarle en la gesti\u00f3n de campa\u00f1as de <em>posts<\/em> patrocinados o de redacci\u00f3n. En la actualidad, Publisuites cuenta con 275.154 usuarios, 11.182 blogs, 622 peri\u00f3dicos, y 3.445 redactores.<\/p>\n<p>Digital Content Pro se dedica, por su parte, a la <strong>contrataci\u00f3n de servicios de desarrollo e incremento de audiencias<\/strong>. Se trata de una plataforma que ofrece al cliente, entre otros servicios, la creaci\u00f3n de contenidos, el desarrollo de campa\u00f1as de marketing de contenidos, la creaci\u00f3n de calendarios editoriales, la b\u00fasqueda de palabras clave y la redacci\u00f3n y correcci\u00f3n de art\u00edculos de texto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo de comunicaci\u00f3n potencia su \u00e1rea de marketing digital con la adquisici\u00f3n de Publisuites, marketplace que intermedia en la contrataci\u00f3n y venta de contenidos patrocinados para branded content, SEO y reputaci\u00f3n online<\/p>\n","protected":false},"author":14,"featured_media":143741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[673],"class_list":["post-143735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-branded-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prensa Ib\u00e9rica compra de Publisuites<\/title>\n<meta name=\"description\" content=\"Prensa Ib\u00e9rica compra la plataforma de marketing de contenidos Publisuites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=143735\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prensa Ib\u00e9rica compra de Publisuites\" \/>\n<meta property=\"og:description\" content=\"Prensa Ib\u00e9rica compra la plataforma de marketing de contenidos Publisuites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=143735\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T11:41:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-21T13:16:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/prensa-iberica-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143735#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143735\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Prensa Ib\u00e9rica redobla su apuesta por el marketing de contenidos con la compra de Publisuites\",\"datePublished\":\"2022-01-21T11:41:28+00:00\",\"dateModified\":\"2022-01-21T13:16:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143735\"},\"wordCount\":301,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143735#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/prensa-iberica-1.jpg\",\"keywords\":[\"Branded Content\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143735\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=143735\",\"name\":\"Prensa Ib\u00e9rica compra de Publisuites\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143735#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143735#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/prensa-iberica-1.jpg\",\"datePublished\":\"2022-01-21T11:41:28+00:00\",\"dateModified\":\"2022-01-21T13:16:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"description\":\"Prensa Ib\u00e9rica compra la plataforma de marketing de contenidos Publisuites.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143735#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=143735\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143735#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/prensa-iberica-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/prensa-iberica-1.jpg\",\"width\":1140,\"height\":560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143735#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prensa Ib\u00e9rica redobla su apuesta por el marketing de contenidos con la compra de Publisuites\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\",\"name\":\"Ana Egido\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"caption\":\"Ana Egido\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=14\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prensa Ib\u00e9rica compra de Publisuites","description":"Prensa Ib\u00e9rica compra la plataforma de marketing de contenidos Publisuites.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=143735","og_locale":"es_ES","og_type":"article","og_title":"Prensa Ib\u00e9rica compra de Publisuites","og_description":"Prensa Ib\u00e9rica compra la plataforma de marketing de contenidos Publisuites.","og_url":"https:\/\/ipmark.com\/?p=143735","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-01-21T11:41:28+00:00","article_modified_time":"2022-01-21T13:16:28+00:00","og_image":[{"width":1140,"height":560,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/prensa-iberica-1.jpg","type":"image\/jpeg"}],"author":"Ana Egido","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ana Egido","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=143735#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=143735"},"author":{"name":"Ana Egido","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"headline":"Prensa Ib\u00e9rica redobla su apuesta por el marketing de contenidos con la compra de Publisuites","datePublished":"2022-01-21T11:41:28+00:00","dateModified":"2022-01-21T13:16:28+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=143735"},"wordCount":301,"image":{"@id":"https:\/\/ipmark.com\/?p=143735#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/prensa-iberica-1.jpg","keywords":["Branded Content"],"articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=143735","url":"https:\/\/ipmark.com\/?p=143735","name":"Prensa Ib\u00e9rica compra de Publisuites","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=143735#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=143735#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/prensa-iberica-1.jpg","datePublished":"2022-01-21T11:41:28+00:00","dateModified":"2022-01-21T13:16:28+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"description":"Prensa Ib\u00e9rica compra la plataforma de marketing de contenidos Publisuites.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=143735#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=143735"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=143735#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/prensa-iberica-1.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/prensa-iberica-1.jpg","width":1140,"height":560},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=143735#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Prensa Ib\u00e9rica redobla su apuesta por el marketing de contenidos con la compra de Publisuites"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375","name":"Ana Egido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","caption":"Ana Egido"},"url":"https:\/\/ipmark.com\/?author=14"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/143735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=143735"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/143735\/revisions"}],"predecessor-version":[{"id":143778,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/143735\/revisions\/143778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/143741"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=143735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=143735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=143735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}