{"id":143697,"date":"2022-01-21T12:45:18","date_gmt":"2022-01-21T11:45:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=143697"},"modified":"2022-01-21T14:27:27","modified_gmt":"2022-01-21T13:27:27","slug":"campofrio-vegalia-la-marca-de-fabricantes-que-mas-invierte-en-el-sector-vegetariano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143697","title":{"rendered":"Campofr\u00edo Vegalia, la marca de fabricantes que m\u00e1s invierte en el sector vegetariano"},"content":{"rendered":"<p><strong>Campofr\u00edo Vegalia, la gama \u201cveggie\u201d de la compa\u00f1\u00eda, se ha posicionado como la marca de productos\u00a0 vegetarianos que m\u00e1s ha invertido en medios tradicionales durante 2021. As\u00ed, consolida su apuesta por este sector.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">De esta forma nace \u201c<a href=\"https:\/\/ipmark.com\/campofrio-anima-a-probar-su-linea-vegetariana-y-aparcar-los-prejuicios\/\">100% vegetarianos, aunque t\u00fa no lo seas<\/a>\u201d, el reestreno de la campa\u00f1a de Campofr\u00edo Vegalia para <strong>animar a los consumidores a dejarse tentar por nuevas alternativas gastron\u00f3micas<\/strong>. A trav\u00e9s del humor, el spot presenta a un personaje que, por querer permanecer fiel al ideal de 100% rockero, deja de probar muchas de las cosas que le encantar\u00eda hacer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta campa\u00f1a result\u00f3 ser un \u00e9xito en 2021, superando los <strong>13 millones de visualizaciones y 36 millones de impactos en redes sociales y YouTube<\/strong>. Unas cifras que trasladas al terreno comercial supuso un incremento de ventas del 40% tras su estreno.\u00a0<\/span><\/p>\n<h2><strong>Reestreno<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">El spot est\u00e1 protagonizado por el rockero Benjamin Delacroix, bater\u00eda colaborador del reconocido d\u00fao de DJs franceses Ofenbach, y de la popular artista indie Claire Laffut, la campa\u00f1a \u201c100% vegetariano, aunque t\u00fa no lo seas\u201d se podr\u00e1 volver a disfrutar en <strong>televisi\u00f3n, cine y online<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon esta campa\u00f1a, seguimos apostando por animarles a abrir la mente y <\/span><span style=\"font-weight: 400;\">disfrutar al m\u00e1ximo de todo lo que nos ofrece la vida, como el sabor \u00fanico de la gama Vegalia, compuesta por tus productos favoritos como salchichas, pizzas, hamburguesas, o loncheados\u2026 en formato vegetariano\u201d explica <\/span><b>Daniel G\u00f3mez<\/b><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">categories marketing director<\/span><\/i><span style=\"font-weight: 400;\"> de Campofr\u00edo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a \u00ab100% vegetariano, aunque t\u00fa no lo seas\u201d se reestrena para animar a los consumidores a probar nuevas propuestas gastron\u00f3micas.<\/p>\n","protected":false},"author":7342,"featured_media":143700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-143697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campofr\u00edo Vegalia, la marca que m\u00e1s invierte en el sector 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