{"id":143691,"date":"2022-01-21T11:29:09","date_gmt":"2022-01-21T10:29:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=143691"},"modified":"2022-01-21T14:26:37","modified_gmt":"2022-01-21T13:26:37","slug":"nace-believers-comunicacion-creativa-y-con-proposito","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143691","title":{"rendered":"Nace Believers, comunicaci\u00f3n creativa y con prop\u00f3sito"},"content":{"rendered":"

Believers nace para acompa\u00f1ar a las agencias del futuro. Una nueva agencia basada en la creencia de que la comunicaci\u00f3n es un movilizador de la sociedad y tiene la capacidad de influir y marcar tendencias. As\u00ed, Vanesa Peloche innova en el sector desarrollando este proyecto.<\/strong><\/p>\n

\u201cNuestro prop\u00f3sito es construir un nuevo modelo de comunicaci\u00f3n creativa que d\u00e9 respuesta al compromiso responsable que las empresas est\u00e1n asumiendo para orientar su negocio hacia el impacto positivo. Apostamos por estrategias y acciones que transmiten mensajes claros que contribuyen e inspiran al cambio\u201d explica <\/span>Vanesa Peloche<\/b>.<\/span><\/p>\n

Tres ejes de innovaci\u00f3n<\/b><\/h2>\n
    \n
  • Desarrollo de\u00a0 <\/span>estrategias y campa\u00f1as creativas de comunicaci\u00f3n<\/b> dirigidas a generar impacto positivo e inspirar el cambio. Believers crea planes de comunicaci\u00f3n interna y externa para conectar a toda la cadena de valor.<\/span><\/li>\n
  • Data driven<\/b>. Innovaci\u00f3n en la toma de decisiones estrat\u00e9gicas partiendo de <\/span>insights<\/span><\/i> obtenidos mediante herramientas de tratamiento avanzado de datos, sobre los que construir mensajes de comunicaci\u00f3n objetivos y fundamentados en informaci\u00f3n. Los datos ayudan a reducir la incertidumbre, generan confianza y permiten un proceso de mejora continua.\u00a0<\/span><\/li>\n
  • Fomentar la creaci\u00f3n de un <\/span>ecosistema<\/b>, una comunidad activa, referente en cultura de impacto positivo, que permita: <\/span>conocer \u00b7 conectar \u00b7 cocrear.<\/b><\/li>\n<\/ul>\n

    Believers<\/b><\/h2>\n

    La nueva agencia trabaja con partners<\/strong> que ofrecen soluciones tecnol\u00f3gicas para que las organizaciones puedan gestionar sus planes de ASG de manera eficiente. Adem\u00e1s, est\u00e1 liderado por la direcci\u00f3n estrat\u00e9gica de Sara Cabaleiro<\/strong> y cuenta con un mix de profesionales 100% seniors<\/strong>, con avalado track record en sus especialidades, entre los que destacan estrategas, expertos en comunicaci\u00f3n para el impacto positivo, creativos, especialistas en data, en branded content y en influencer marketing.<\/span><\/p>\n

    \u201cCreemos en una filosof\u00eda de trabajo basada en la flexibilidad, que parte de la <\/span>identificaci\u00f3n de las necesidades reales del cliente -un proyecto no es igual al anterior-, por ello partimos siempre de un folio en blanco sobre el que comunicar sus cambios; esta flexibilidad y adaptaci\u00f3n tambi\u00e9n la llevamos a la fase presupuestaria, optimizamos la realidad econ\u00f3mica de los clientes\u201d, afirma <\/span>Sara Cabaleiro<\/b>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Un proyecto transformador para evolucionar el modelo tradicional de comunicaci\u00f3n y basado en tres ejes de innovaci\u00f3n.<\/p>\n","protected":false},"author":7342,"featured_media":143694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-143691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"\nNace Believers, una agencia de comunicaci\u00f3n creativa<\/title>\n<meta name=\"description\" content=\"Un proyecto transformador para evolucionar el modelo tradicional de comunicaci\u00f3n y basado en tres ejes de innovaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=143691\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nace Believers, una agencia de comunicaci\u00f3n creativa\" \/>\n<meta property=\"og:description\" content=\"Un proyecto transformador para evolucionar el modelo tradicional de comunicaci\u00f3n y basado en tres ejes de innovaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=143691\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T10:29:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-21T13:26:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/ipm-ok.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elena Serrano S\u00e1nchez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Serrano S\u00e1nchez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143691#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143691\"},\"author\":{\"name\":\"Elena Serrano S\u00e1nchez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\"},\"headline\":\"Nace Believers, comunicaci\u00f3n creativa y con prop\u00f3sito\",\"datePublished\":\"2022-01-21T10:29:09+00:00\",\"dateModified\":\"2022-01-21T13:26:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143691\"},\"wordCount\":366,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143691#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ipm-ok.png\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143691\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=143691\",\"name\":\"Nace Believers, una agencia de comunicaci\u00f3n creativa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143691#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143691#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ipm-ok.png\",\"datePublished\":\"2022-01-21T10:29:09+00:00\",\"dateModified\":\"2022-01-21T13:26:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\"},\"description\":\"Un proyecto transformador para evolucionar el modelo tradicional de comunicaci\u00f3n y basado en tres ejes de innovaci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143691#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=143691\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143691#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ipm-ok.png\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ipm-ok.png\",\"width\":1140,\"height\":570,\"caption\":\"Vanesa Peloche, fundadora y CEO de Believers. 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