{"id":143670,"date":"2022-01-21T10:29:57","date_gmt":"2022-01-21T09:29:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=143670"},"modified":"2022-01-21T10:29:57","modified_gmt":"2022-01-21T09:29:57","slug":"niprimosnicunaos-la-campana-a-favor-de-los-publicistas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143670","title":{"rendered":"#NiPrimosNiCu\u00f1aos, la campa\u00f1a a favor de los publicistas"},"content":{"rendered":"<p><strong>La Asociaci\u00f3n de Empresarios de Publicidad de Sevilla, AEPS, pone en marcha una campa\u00f1a de publicidad para comunicar y trasladar el valor profesional y empresarial del sector y la profesi\u00f3n de publicitario. Una iniciativa que coincide con el 25 de enero, el D\u00eda del Patr\u00f3n, popularmente conocido como el d\u00eda de San Publicito.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A pesar de que la AEPS realiza, anualmente, esta celebraci\u00f3n a trav\u00e9s de una campa\u00f1a interna; este a\u00f1o ha apostado por hacerlo mediante un proceso de trabajo conjunto y colaborativo con creativos de diferentes agencias de publicidad sevillanas, profesores y alumnos de grado y m\u00e1ster en comunicaci\u00f3n y publicidad. Una colaboraci\u00f3n que comenz\u00f3 con un <\/span><strong><i>brainstorming<\/i><\/strong><span style=\"font-weight: 400;\"> a modo de <\/span><strong><i>hackathon<\/i><\/strong><span style=\"font-weight: 400;\"> creativo celebrado en la Universidad Loyola Andaluc\u00eda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, la asociaci\u00f3n ha colaborado a trav\u00e9s de empresas y profesionales creativos cualificados de agencias asociadas a la AEPS como <strong>La<\/strong> <strong>Caseta, INNN, BrandMedia<\/strong>. Adem\u00e1s, de otras empresas no asociadas como <strong>Family, Maruja Lim\u00f3n y Z1<\/strong>.<\/span><\/p>\n<h2><b>Reivindicaci\u00f3n al profesional de la publicidad<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Reivindicando el valor de los profesionales del sector con un tono distendido y humor\u00edstico, la campa\u00f1a utiliza ejemplos cotidianos y cercanos de malas praxis profesionales. Bajo el hashtag <strong>#NiPrimosNiCu\u00f1aos<\/strong>, priorizan la necesidad de contratar empresas contrastadas y de reconocida cualificaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a podr\u00e1 verse en m\u00faltiples canales <strong>off y online:<\/strong> prensa, medios digitales, radio, TV y RRSS, adem\u00e1s de soportes de exterior, buses, mupis, etc, espacios que se ceden generosamente por parte de medios y agencias para que podamos disfrutar juntos de esta fiesta de los publicistas de Sevilla. A la par que se lanza la campa\u00f1a, AEPS reforzar\u00e1 el <\/span><i><span style=\"font-weight: 400;\">tagline <\/span><\/i><span style=\"font-weight: 400;\">\u201c<strong>Publicistas de Sevilla<\/strong>\u201d en todos sus soportes y canales para darle valor al sector.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La AEPS defiende la importancia del papel del profesional de la publicidad. Una campa\u00f1a que coincide con el 25 de enero, d\u00eda de San Publicito.<\/p>\n","protected":false},"author":7342,"featured_media":143678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6063],"class_list":["post-143670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-campana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#NiPrimosNiCu\u00f1aos, la campa\u00f1a a favor de los publicistas<\/title>\n<meta name=\"description\" content=\"La AEPS defiende el papel del profesional de la publicidad. Una campa\u00f1a que coincide con el 25 de enero, d\u00eda de San Publicito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=143670\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#NiPrimosNiCu\u00f1aos, la campa\u00f1a a favor de los publicistas\" \/>\n<meta property=\"og:description\" content=\"La AEPS defiende el papel del profesional de la publicidad. 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