{"id":143651,"date":"2022-01-21T09:41:47","date_gmt":"2022-01-21T08:41:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=143651"},"modified":"2022-01-21T09:41:47","modified_gmt":"2022-01-21T08:41:47","slug":"branded-content-quintuplicara-valor-2025","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143651","title":{"rendered":"El branded content quintuplicar\u00e1 su valor en el a\u00f1o 2025"},"content":{"rendered":"<p><strong>El\u00a0<em>branded content<\/em> atraviesa un momento donde goza de gran popularidad. Su demanda se ha disparado a medida que crece el n\u00famero de empresas que comprueban sus buenos resultados al ser un m\u00e9todo de publicidad no disruptivo. Para 2025, alcanzar\u00e1 un volumen de negocio global de 353.475 millones de euros, casi quintuplicando su valor desde 2020 \u201475.469 millones de euros\u2014.\u00a0<\/strong><\/p>\n<p>Debido al uso masivo de internet, los formatos de anuncios digitales tradicionales ya no impresionan como antes a los usuarios, pues han\u00a0<strong>comenzado a considerarlos distracciones<\/strong> que les alejan de su prop\u00f3sito inicial. Es m\u00e1s,\u00a0<strong>uno de cada cuatro consumidores tiene un bloqueados de anuncios<\/strong> y los\u00a0<em>millennials<\/em> se muestran muy contrarios a los\u00a0<em>banners\u00a0<\/em>publicitarios.<\/p>\n<p>Ante esta situaci\u00f3n, muchos anunciantes est\u00e1n\u00a0<strong>experimentando con publicidad org\u00e1nica<\/strong>, donde los usuarios son quienes pueden decidir si la consumen o no. El\u00a0<em>branded content<\/em>, adopte la forma que adopte, se est\u00e1 desmarcando de estas t\u00e9cnicas de una forma llamativa.<\/p>\n<h2>Medios y plataformas<\/h2>\n<p>El\u00a0<em>branded content<\/em> est\u00e1 adquiriendo tal repercusi\u00f3n que s\u00f3lo habr\u00eda que mirar las estad\u00edsticas de los grupos editoriales. Seg\u00fan un estudio de Inc.com,\u00a0<strong>un 75% de los medios y grupos editoriales han publicado contenidos patrocinados en sus plataformas<\/strong>. Sin embargo, hay que tener en cuenta que este estudio es de hace seis a\u00f1os, por lo que la cifra actual deber\u00eda acercarse a la totalidad del sector.<\/p>\n<p>A d\u00eda de hoy, estos contenidos son muy populares en las redes\u00a0 sociales, empleados en forma de im\u00e1genes o v\u00eddeos. El 80% de los expertos en marketing creen que trabajar con\u00a0<em>influencers<\/em> para producir contenidos patrocinados es una estrategia de publicidad eficaz. De hecho, el\u00a0<em>marketing influencer<\/em> logra grandes resultados en plataformas como\u00a0<strong>Instagram<\/strong>.<\/p>\n<h2>Cambian las partidas de ingresos<\/h2>\n<p>Esta pr\u00e1ctica tambi\u00e9n supone una buena noticia para los grupos editoriales. Una encuesta realizada a 20 grupos medi\u00e1ticos de Norteam\u00e9rica mostr\u00f3 que la mayor\u00eda de los encuestados preve\u00eda que su flujo de ingresos procedente del contenido patrocinado se\u00a0<strong>incrementar\u00eda por encima de cualquier otro formato.\u00a0<\/strong><\/p>\n<p>Por otro lado, la inversi\u00f3n en publicidad tradicional\u00a0<strong>ha descendido ligeramente en el \u00faltimo a\u00f1o<\/strong>. Aunque el gasto mundial en 2021 fue elevado \u2014330 millones de euros\u2014, el\u00a0<em>branded content<\/em> ocupa un lugar cada vez mayor en los presupuestos de marketing.<\/p>\n<p>Tanto expertos de marketing como anunciantes comienzan a reconocer la importancia de esta publicidad alternativa, por lo que<strong> el gasto mundial en\u00a0<em>branded content<\/em> comienza se incrementar\u00e1<\/strong>. Estos contenidos pueden resultar de gran valor para empresas de todo el mundo, no s\u00f3lo en t\u00e9rminos de SEO, sino tambi\u00e9n como estrategia de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los buenos resultados que ofrece esta publicidad no disruptiva se muestra en su imparable demanda por todo tipo de empresas. <\/p>\n","protected":false},"author":6924,"featured_media":143658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[673],"class_list":["post-143651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-branded-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El branded content quintuplicar\u00e1 su valor en el a\u00f1o 2025<\/title>\n<meta name=\"description\" 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