{"id":143506,"date":"2022-01-19T13:10:00","date_gmt":"2022-01-19T12:10:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=143506"},"modified":"2022-01-19T13:21:28","modified_gmt":"2022-01-19T12:21:28","slug":"youtube-cierra-youtube-originals","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143506","title":{"rendered":"Youtube cierra Youtube Originals para centrarse en Shorts y Live Shopping"},"content":{"rendered":"<p><strong>Youtube pone punto y final a la producci\u00f3n de contenidos bajo el sello Youtube Originals. En su lugar, centrar\u00e1n las inversiones en el desarrollo de Creator Shorts Fund, Black Voices y Live Shopping.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado <strong>Robert Kyncl<\/strong>, director de negocios de<strong> Youtube<\/strong>, la compa\u00f1\u00eda reducir\u00e1 el n\u00famero de producciones de Youtube Originals, en marcha desde 2016, como consecuencia de la mayor evoluci\u00f3n que observan en la firma de las \u00e1reas de Creator Shorts Fund, Black Voices y Live Shopping, centradas en impulsar la producci\u00f3n de v\u00eddeo corto, el procedente de las minor\u00edas y la compra a trav\u00e9s de emisiones en directo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plataforma de v\u00eddeo <strong>no realizar\u00e1 as\u00ed m\u00e1s contenido profesional, \u00fanicamente los aquellos firmados y que todav\u00eda no han sido producidos<\/strong>. De forma paralela,<strong> el pr\u00f3ximo 1 de marzo abandonar\u00e1 la compa\u00f1\u00eda Susanne Daniels<\/strong>, la que fuera m\u00e1xima responsable de Youtube Originals hasta marzo de 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A este respecto, Kyncl ha recordado el papel clave en la compa\u00f1\u00eda de Daniels, impulsora de apostar por crear contenido original para hacer crecer a la comunidad de creadores. \u201cActualmente, hay m\u00e1s de dos millones de creadores en el Programa de Partners de Youtube y nuestra comunidad nunca ha tenido m\u00e1s \u00e9xito: hemos pagado m\u00e1s de 30.000 millones de d\u00f3lares a creadores, artistas y compa\u00f1\u00edas de medios en los \u00faltimos tres a\u00f1os\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No obstante, se especula que esta decisi\u00f3n se deba a los <strong>pobres resultados de audiencia de su contenido original<\/strong>. Sirve de muestra Cobra Kai, una serie original de Youtube que, sin embargo, ha visto la fama tras su salto a Netflix. As\u00ed como el <strong>trasvase de creadores de contenido a Twitch<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lanzado en 2016, varios han sido los cambios por los que ha pasado Youtube Originals tras su nacimiento. En 2019, Youtube decidi\u00f3 retirar el muro de pago de su plataforma de contenido propio para ofrecer a los usuarios el acceso a estos contenidos a cambio de ver publicidad. Un a\u00f1o despu\u00e9s, <a href=\"https:\/\/ipmark.com\/youtube-originals-doblara-produccion-contenido\/\" target=\"_blank\" rel=\"noopener\">Daniels anunciaba el objetivo de aumentar el n\u00famero de contenido original producido<\/a> hasta llegar a su renuncia al puesto en marzo de 2021.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Susanne Daniels, quien fuera m\u00e1xima responsable de Youtube Originals hasta marzo de 2021, abandonar\u00e1 la compa\u00f1\u00eda el pr\u00f3ximo 1 de marzo. <\/p>\n","protected":false},"author":29,"featured_media":143514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[554],"class_list":["post-143506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Youtube cierra Youtube Originals para centrarse en Shorts y Live Shopping<\/title>\n<meta name=\"description\" content=\"Youtube pone punto y final a la producci\u00f3n de contenidos bajo el sello Youtube Originals. Susanne Daniels, su m\u00e1xima responsable, se marcha.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=143506\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Youtube cierra Youtube Originals para centrarse en Shorts y Live Shopping\" \/>\n<meta property=\"og:description\" content=\"Youtube pone punto y final a la producci\u00f3n de contenidos bajo el sello Youtube Originals. 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