{"id":143493,"date":"2022-01-19T13:05:09","date_gmt":"2022-01-19T12:05:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=143493"},"modified":"2022-01-19T15:37:13","modified_gmt":"2022-01-19T14:37:13","slug":"amt-comunicacion-agencia-de-red-es-para-el-fomento-del-humanismo-tecnologico","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143493","title":{"rendered":"AMT\u00a0Comunicaci\u00f3n, agencia de Red.es para el fomento del Humanismo Tecnol\u00f3gico\u00a0"},"content":{"rendered":"<p>En l\u00ednea con la estrategia digital europea y la Agenda Espa\u00f1a Digital 2025, el Gobierno\u00a0 de Espa\u00f1a ha fijado una hoja de ruta para acelerar una <b>transici\u00f3n digital humanista:\u00a0<\/b>poner en el centro a las personas y alinearse con una Carta de Derechos Digitales acordada a nivel nacional, europeo y global.<\/p>\n<p>As\u00ed, Red.es, que tiene como funci\u00f3n impulsar el fomento y desarrollo de la sociedad de la informaci\u00f3n en Espa\u00f1a, pone en marcha <strong>una campa\u00f1a de fomento del humanismo tecnol\u00f3gico<\/strong> para informar sobre \u00e9l, fomentar la innovaci\u00f3n tecnol\u00f3gica desde una perspectiva humanista, y <strong>posicionar a Espa\u00f1a como un referente sobre el tema<\/strong>.<\/p>\n<h3>Campa\u00f1a de contenidos<\/h3>\n<p>Se trata de una campa\u00f1a no publicitaria, sino basada en contenidos. Se realizar\u00e1 de manera 100% digital y se basar\u00e1 en contenidos y acciones participativas para fomentar el Humanismo Tecnol\u00f3gico y su importancia a todos los estratos de la sociedad. \u201cPara trasladar este tipo de mensajes, que pueden parecer muy t\u00e9cnicos, y sin embargo est\u00e1n en nuestro d\u00eda a d\u00eda, es fundamental sorprender y entretener a trav\u00e9s de la creatividad. Por ejemplo, se debe explicar de manera llana y sencilla, al 100% de la sociedad espa\u00f1ola los compromisos que adquirimos cuando navegamos en internet \u201d, explica <strong>Patricia P\u00e9rez Romera CEO de <span class=\"il\">AMT<\/span>\u00a0Comunicaci\u00f3n<\/strong>.<\/p>\n<p>La campa\u00f1a va a estar dirigida por Iv\u00e1n de Crist\u00f3bal, director general de la agencia, y con un gran bagaje en transformaci\u00f3n digital y proyectos de branded content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Red.es, Entidad P\u00fablica Empresarial adscrita al Ministerio de Asuntos Econ\u00f3micos y Transformaci\u00f3n Digital ha escogido a AMT\u00a0Comunicaci\u00f3n como la agencia responsable del dise\u00f1o, producci\u00f3n y difusi\u00f3n de contenidos para la campa\u00f1a de fomento del Humanismo Tecnol\u00f3gico.\u00a0<\/p>\n","protected":false},"author":14,"featured_media":143497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[673],"class_list":["post-143493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-branded-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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