{"id":143447,"date":"2022-01-19T10:39:16","date_gmt":"2022-01-19T09:39:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=143447"},"modified":"2022-01-19T19:02:35","modified_gmt":"2022-01-19T18:02:35","slug":"darwin-verne-integra-en-su-equipo-a-la-consultora-mazinn","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143447","title":{"rendered":"Darwin &#038; Verne integra en su equipo a la consultora Mazinn"},"content":{"rendered":"<p><b><a href=\"https:\/\/ipmark.com\/informes\/darwin-verne-el-viaje-extraordinario-al-centro-de-la-marca\/\">Darwin &amp; Verne<\/a> ha cerrado un acuerdo con la consultora generacional Mazinn para adquirir parte de su accionariado e integrarla en su grupo empresarial. El equipo se ha trasladado a las oficinas con la plantilla de la agencia.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Esta alianza refuerza el posicionamiento de Darwin &amp; Verme como consultora creativa de marca, uno de los cuatro ejes de servicios estrat\u00e9gicos formulados en el <a href=\"https:\/\/ipmark.com\/darwin-social-noise-ahora-es-darwin-verne\/\">reposicionamiento de la compa\u00f1\u00eda<\/a> anunciado el pasado septiembre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00abLa incorporaci\u00f3n de Mazinn, con quien llevamos un tiempo trabajando en varios proyectos, en nuestro ecosistema empresarial<\/span><b> nos permite ofrecer a nuestros clientes un puente aut\u00e9ntico con la Generaci\u00f3n Z y las generaciones venideras<\/b><span style=\"font-weight: 400;\">. S\u00f3lo hay una manera de conectar con los j\u00f3venes, y es desde dentro\u201d, ha indicado Miguel Pereira, presidente ejecutivo de Darwin &amp; Verne.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este acuerdo con Mazinn se suma a la lista de alianzas que Darwin &amp; Verne ha estado realizando. Entre otras, con <\/span><b>C4E,<\/b><span style=\"font-weight: 400;\"> consultora experta en innovaci\u00f3n, <\/span><b>El Ca\u00f1onazo<\/b><span style=\"font-weight: 400;\">, productora especializada en narrativa transmedia y branded content, y<\/span><b> Smartup,<\/b><span style=\"font-weight: 400;\"> consultora de datos y de inbound marketing. El objetivo es, finalmente <\/span><b>construir una red de partners desde la cultura colaborativa<\/b><span style=\"font-weight: 400;\">, compartiendo retos y operando de forma integrada en cuanto a servicios, metodolog\u00eda y herramientas.\u00a0<\/span><\/p>\n<h3><b>Especializada en la Generaci\u00f3n Z<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La consultora Mazinn fue fundada en 2018 por <\/span><b>\u00c1lvaro Justrib\u00f3, Rafael Maga\u00f1a y Adri\u00e1n Ballester <\/b><span style=\"font-weight: 400;\">con la misi\u00f3n de impulsar la disrupci\u00f3n de las nuevas generaciones para generar cambios estrat\u00e9gicos en las organizaciones. Actualmente, ofrece los servicios de auditor\u00eda Z, investigaci\u00f3n cultural y desarrollo de estrategias co creadas con la generaci\u00f3n Z.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, cuenta con un activo estrat\u00e9gico diferencial: una comunidad con personas de esta generaci\u00f3n (La Crew), con quienes tienen sesiones y debates, donde identifican tendencias.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mazinn es una consultora especializada en la Generaci\u00f3n Z, que fue fundada en 2018 por \u00c1lvaro Justrib\u00f3, Rafael Maga\u00f1a y Adri\u00e1n Ballester.<\/p>\n","protected":false},"author":30,"featured_media":143453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-143447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Darwin &amp; 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