{"id":143428,"date":"2022-01-19T09:56:03","date_gmt":"2022-01-19T08:56:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=143428"},"modified":"2022-01-19T09:56:03","modified_gmt":"2022-01-19T08:56:03","slug":"wunderman-thompson-agencia-de-social-media-de-banco-santander","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143428","title":{"rendered":"Wunderman Thompson, agencia de social media de Banco Santander"},"content":{"rendered":"<p>Tras la celebraci\u00f3n de un concurso de agencias, Banco Santander ha seleccionado al grupo Wunderman Thompson como responsable de definir su estrategia en redes sociales y <strong>desarrollar los contenidos para los perfiles de Santander Espa\u00f1a, Santander Empresas, Santander SmartBank y Santander Private Banking Espa\u00f1a<\/strong>.<\/p>\n<p>\u201cNos hace much\u00edsima ilusi\u00f3n empezar a trabajar con Banco Santander. Por la importancia y el peso de su marca en el sector bancario y en el conjunto de la econom\u00eda espa\u00f1ola (y global). Pero tambi\u00e9n y de forma muy especial por poder colaborar muy estrechamente con un excelente equipo de profesionales con los que vamos a tener ocasi\u00f3n de abordar m\u00faltiples y muy ambiciosos retos. Santander nos permite crecer, capitalizar nuestra experiencia en el sector bancario y demostrar nuestras capacidades en el \u00e1mbito de las redes sociales\u201d, se\u00f1ala <strong>Jose Mar\u00eda Piera, director de desarrollo de negocio y clientes de Wunderman Thompson<\/strong>, que no descarta que la colaboraci\u00f3n con el Santander se extienda m\u00e1s all\u00e1 del \u00e1mbito del social media.<\/p>\n<p>\u201cTengo la sensaci\u00f3n de llegar al lugar adecuado en el momento adecuado. Justo cuando una entidad tan importante como el Santander est\u00e1 trasladando de verdad el foco a las personas y apuntalando su propuesta en la inspiraci\u00f3n y la m\u00e1xima utilidad. Este hecho y la ambici\u00f3n que hemos detectado en sus equipos, suponen un reto profesional muy estimulante tanto para m\u00ed como para el resto del equipo de la agencia\u00bb, a\u00f1ade <strong>Leire Romera, <em>head of social<\/em> de Wunderman Thompson<\/strong>.<\/p>\n<p><em>\u00a0<\/em>La colaboraci\u00f3n entre Banco Santander y las empresas del grupo Wunderman Thompson se iniciar\u00e1 a partir del pr\u00f3ximo 1 de febrero.<\/p>\n<p><em>\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/p>\n<p><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo WT estar\u00e1 a cargo de definir la estrategia del banco en redes sociales y desarrollar contenidos para los perfiles de Santander Espa\u00f1a, Santander Empresas, Santander SmartBank y Santander Private Banking Espa\u00f1a.<\/p>\n","protected":false},"author":14,"featured_media":143432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148],"class_list":["post-143428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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