{"id":143356,"date":"2022-01-18T11:35:25","date_gmt":"2022-01-18T10:35:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=143356"},"modified":"2022-01-18T11:50:07","modified_gmt":"2022-01-18T10:50:07","slug":"outbrain-lanza-nueva-solucion-para-mostrar-ads-nativos-display-video","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143356","title":{"rendered":"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo"},"content":{"rendered":"<p><strong>Outbrain ha anunciado el lanzamiento de Native Advertising Header Bidding, una nueva soluci\u00f3n de la plataforma de publicidad nativa que permite a los editores servir anuncios de display y v\u00eddeo de forma program\u00e1tica y en cualquier emplazamiento.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado la compa\u00f1\u00eda, Native Header Bidding permite al motor publicitario de Outbrain <strong>pujar de forma program\u00e1tica en los bloques de anuncios de display y v\u00eddeo para servir los anuncios nativos de Outbrain.<\/strong> Un avance que ayudar\u00e1 a los medios asociados a la plataforma a maximizar los ingresos de las unidades publicitarias tradicionales, al tiempo que crea m\u00e1s oportunidades para que los anunciantes muestren sus anuncios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon Native Header Bidding nuestro objetivo es ayudar a nuestros socios estrat\u00e9gicos a maximizar los ingresos, al tiempo que ofrecen una mejor experiencia publicitaria a los consumidores a trav\u00e9s de Outbrain Native Ads\u201d, ha destacado <strong>Eytan Galai<\/strong>,<em> chief revenue officer<\/em> de <strong>Outbrain<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHasta ahora, los anuncios de Outbrain solo se mostraban en nuestro feed de recomendaciones, pero con Native Header Bidding, ahora mostramos anuncios tambi\u00e9n en los placements de display de v\u00eddeo\u201d, ha explicado por su parte <strong>Ayal Steiner<\/strong>, <em>VP of advertising<\/em> de <strong>Outbrain<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEsperamos que los usuarios experimenten anuncios m\u00e1s relevantes servidos a trav\u00e9s de experiencias de anuncios nativos que son mucho m\u00e1s f\u00e1ciles de usar. Los anunciantes de Outbrain, por su parte, se beneficiar\u00e1n de un mayor inventario de anuncios que crea nuevas oportunidades para captar clientes potenciales en la open web\u201d, a\u00f1ade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva soluci\u00f3n <strong>aprovecha, adem\u00e1s, los est\u00e1ndares de <em>header bidding<\/em> en la web abierta<\/strong> y permite que la compa\u00f1\u00eda se mantenga como miembro activo y colaborador de prebid.org. Outbrain iniciar\u00e1 ahora el despliegue global de la nueva herramienta con medios estrat\u00e9gicos.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Native Header Bidding permite al motor publicitario de Outbrain pujar de forma program\u00e1tica en los bloques de anuncios de display y v\u00eddeo para servir los anuncios nativos de Outbrain.<\/p>\n","protected":false},"author":29,"featured_media":143358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,50],"class_list":["post-143356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo<\/title>\n<meta name=\"description\" content=\"Native Header Bidding permite al motor publicitario de Outbrain pujar de forma program\u00e1tica en los bloques de anuncios de display y v\u00eddeo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=143356\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo\" \/>\n<meta property=\"og:description\" content=\"Native Header Bidding permite al motor publicitario de Outbrain pujar de forma program\u00e1tica en los bloques de anuncios de display y v\u00eddeo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=143356\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T10:35:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-18T10:50:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/outbrain-nueva-soluciona.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143356#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143356\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo\",\"datePublished\":\"2022-01-18T10:35:25+00:00\",\"dateModified\":\"2022-01-18T10:50:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143356\"},\"wordCount\":318,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143356#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/outbrain-nueva-soluciona.jpg\",\"keywords\":[\"publicidad\",\"tecnolog\u00eda\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143356\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=143356\",\"name\":\"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143356#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143356#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/outbrain-nueva-soluciona.jpg\",\"datePublished\":\"2022-01-18T10:35:25+00:00\",\"dateModified\":\"2022-01-18T10:50:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Native Header Bidding permite al motor publicitario de Outbrain pujar de forma program\u00e1tica en los bloques de anuncios de display y v\u00eddeo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143356#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=143356\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143356#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/outbrain-nueva-soluciona.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/outbrain-nueva-soluciona.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143356#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo","description":"Native Header Bidding permite al motor publicitario de Outbrain pujar de forma program\u00e1tica en los bloques de anuncios de display y v\u00eddeo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=143356","og_locale":"es_ES","og_type":"article","og_title":"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo","og_description":"Native Header Bidding permite al motor publicitario de Outbrain pujar de forma program\u00e1tica en los bloques de anuncios de display y v\u00eddeo.","og_url":"https:\/\/ipmark.com\/?p=143356","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-01-18T10:35:25+00:00","article_modified_time":"2022-01-18T10:50:07+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/outbrain-nueva-soluciona.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=143356#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=143356"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo","datePublished":"2022-01-18T10:35:25+00:00","dateModified":"2022-01-18T10:50:07+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=143356"},"wordCount":318,"image":{"@id":"https:\/\/ipmark.com\/?p=143356#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/outbrain-nueva-soluciona.jpg","keywords":["publicidad","tecnolog\u00eda"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=143356","url":"https:\/\/ipmark.com\/?p=143356","name":"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=143356#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=143356#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/outbrain-nueva-soluciona.jpg","datePublished":"2022-01-18T10:35:25+00:00","dateModified":"2022-01-18T10:50:07+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Native Header Bidding permite al motor publicitario de Outbrain pujar de forma program\u00e1tica en los bloques de anuncios de display y v\u00eddeo.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=143356#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=143356"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=143356#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/outbrain-nueva-soluciona.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/outbrain-nueva-soluciona.jpg","width":1140,"height":635,"caption":"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=143356#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Outbrain lanza nueva soluci\u00f3n para mostrar \u2018ads\u2019 nativos de display y v\u00eddeo"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/143356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=143356"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/143356\/revisions"}],"predecessor-version":[{"id":143361,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/143356\/revisions\/143361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/143358"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=143356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=143356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=143356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}