{"id":143341,"date":"2022-01-18T10:32:30","date_gmt":"2022-01-18T09:32:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=143341"},"modified":"2022-01-18T10:32:30","modified_gmt":"2022-01-18T09:32:30","slug":"pilar-sainz-diaz-nueva-directora-general-de-comunicacion-y-relaciones-institucionales-de-vocento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143341","title":{"rendered":"Pilar Sainz D\u00edaz, nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento"},"content":{"rendered":"<p style=\"font-weight: 400;\">Pilar Sainz D\u00edaz ha sido nombrada nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento <strong>en sustituci\u00f3n de \u00d3scar Campillo<\/strong> que, tras m\u00e1s de cinco a\u00f1os en el cargo, dirigir\u00e1 un nuevo proyecto editorial deportivo dentro del grupo.<\/p>\n<p style=\"font-weight: 400;\">Licenciada en Derecho por la Universidad Complutense de Madrid, Sainz D\u00edaz comenz\u00f3 su andadura profesional en agencias de comunicaci\u00f3n y marketing como GMR Marketing. En 2007 fue nombrada responsable de Marketing y Comunicaci\u00f3n en Focus Ediciones, puesto en el que permaneci\u00f3 hasta 2011 cuando se incorpor\u00f3 a Unidad Editorial como <strong>directora de Marketing de Orbyt<\/strong>. En 2012 lleg\u00f3 a ABC como <strong>directora de Negocio de ABC en Kiosko y M\u00e1s<\/strong> y posteriormente ocup\u00f3 el cargo de directora de Relaciones Institucionales de la centenaria cabecera. Desde 2016 ha asumido la direcci\u00f3n de Comunicaci\u00f3n de Vocento, en dependencia de la direcci\u00f3n general de Comunicaci\u00f3n y Relaciones Institucionales.<\/p>\n<p style=\"font-weight: 400;\">Pilar Sainz\u00a0<strong>dirigir\u00e1 el departamento de Relaciones Institucionales y Comunicaci\u00f3n de Vocento<\/strong>\u00a0que, con el objetivo de impulsar las diferentes \u00e1reas, se reorganiza de la siguiente manera:\u00a0<strong>Aloysio Araujo<\/strong>\u00a0ser\u00e1 director de Relaciones Institucionales,\u00a0<strong>Juan Hevia-Aza<\/strong>\u00a0director de Marketing y Eventos;\u00a0<strong>Enrique Pastor\u00a0<\/strong>director Creativo y\u00a0<strong>Mariana Ramonell<\/strong>\u00a0se incorpora al equipo como directora de Sostenibilidad. Por su parte,\u00a0<strong>Mar\u00eda Vega de Seoane<\/strong>, hasta la fecha directora de Eventos y Sostenibilidad, deja el grupo a finales de este mes de enero por jubilaci\u00f3n, tras 34 a\u00f1os en la compa\u00f1\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustituye en el cargo a \u00d3scar Campillo, que dirigir\u00e1 un nuevo proyecto editorial deportivo dentro del grupo.<\/p>\n","protected":false},"author":14,"featured_media":143347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-143341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pilar Sainz D\u00edaz, nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=143341\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pilar Sainz D\u00edaz, nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Sustituye en el cargo a \u00d3scar Campillo, que dirigir\u00e1 un nuevo proyecto editorial deportivo dentro del grupo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=143341\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T09:32:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Pilar-Sainz_Vocento_OKK.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"592\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143341#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143341\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Pilar Sainz D\u00edaz, nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento\",\"datePublished\":\"2022-01-18T09:32:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143341\"},\"wordCount\":261,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143341#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Pilar-Sainz_Vocento_OKK.jpg\",\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143341\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=143341\",\"name\":\"Pilar Sainz D\u00edaz, nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143341#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143341#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Pilar-Sainz_Vocento_OKK.jpg\",\"datePublished\":\"2022-01-18T09:32:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143341#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=143341\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143341#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Pilar-Sainz_Vocento_OKK.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Pilar-Sainz_Vocento_OKK.jpg\",\"width\":800,\"height\":592},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=143341#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pilar Sainz D\u00edaz, nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\",\"name\":\"Ana Egido\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"caption\":\"Ana Egido\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=14\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pilar Sainz D\u00edaz, nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=143341","og_locale":"es_ES","og_type":"article","og_title":"Pilar Sainz D\u00edaz, nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"Sustituye en el cargo a \u00d3scar Campillo, que dirigir\u00e1 un nuevo proyecto editorial deportivo dentro del grupo.","og_url":"https:\/\/ipmark.com\/?p=143341","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-01-18T09:32:30+00:00","og_image":[{"width":800,"height":592,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Pilar-Sainz_Vocento_OKK.jpg","type":"image\/jpeg"}],"author":"Ana Egido","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ana Egido","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=143341#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=143341"},"author":{"name":"Ana Egido","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"headline":"Pilar Sainz D\u00edaz, nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento","datePublished":"2022-01-18T09:32:30+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=143341"},"wordCount":261,"image":{"@id":"https:\/\/ipmark.com\/?p=143341#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Pilar-Sainz_Vocento_OKK.jpg","articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=143341","url":"https:\/\/ipmark.com\/?p=143341","name":"Pilar Sainz D\u00edaz, nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=143341#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=143341#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Pilar-Sainz_Vocento_OKK.jpg","datePublished":"2022-01-18T09:32:30+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=143341#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=143341"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=143341#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Pilar-Sainz_Vocento_OKK.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Pilar-Sainz_Vocento_OKK.jpg","width":800,"height":592},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=143341#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Pilar Sainz D\u00edaz, nueva directora general de Comunicaci\u00f3n y Relaciones Institucionales de Vocento"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375","name":"Ana Egido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","caption":"Ana Egido"},"url":"https:\/\/ipmark.com\/?author=14"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/143341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=143341"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/143341\/revisions"}],"predecessor-version":[{"id":143349,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/143341\/revisions\/143349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/143347"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=143341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=143341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=143341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}