{"id":143307,"date":"2022-01-17T14:19:26","date_gmt":"2022-01-17T13:19:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=143307"},"modified":"2022-01-17T14:34:06","modified_gmt":"2022-01-17T13:34:06","slug":"el-corte-ingles-lo-mas-visto-en-tv-y-video-online-diciembre","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143307","title":{"rendered":"El spot de El Corte Ingl\u00e9s, lo m\u00e1s visto en TV y v\u00eddeo online de diciembre"},"content":{"rendered":"<p><strong>La campa\u00f1a \u2018La ilusi\u00f3n de la Navidad\u2019 de El Corte Ingl\u00e9s ha posicionado a la cadena de grandes almacenes como el anunciante que obtuvo el mayor alcance en televisi\u00f3n y v\u00eddeo online en el mes de diciembre.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los datos del Ranking Crossmedia de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (aea), elaborado por la empresa de medici\u00f3n Fluzo, El Corte Ingl\u00e9s ha sido el anunciante que ha obtenido el mayor alcance con sus spots de v\u00eddeo en televisi\u00f3n y v\u00eddeo online en diciembre en nuestro pa\u00eds, con un<strong> 91,95% de cobertura<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En segunda posici\u00f3n se ha situado<strong> Amazon<\/strong>, cuyos anuncios de promoci\u00f3n de Prime V\u00eddeo le han ayudado a alcanzar a un <strong>89,27%<\/strong> de la poblaci\u00f3n, seguido de <strong>Paco Rabanne<\/strong>, cuyo alcance se ha situado en el <strong>87,99%<\/strong>. La campa\u00f1a \u2018La Vie Est Belle\u2019 de<strong> Lanc\u00f4me<\/strong> ha tenido una cobertura del<strong> 84,64%<\/strong>, mientras que \u2018\u00bfA qu\u00e9 sabe tu Navidad?\u2019 de <strong>Hipercor<\/strong> ha impactado a un <strong>81,61%<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn diciembre, los datos ponen de relieve niveles de inversi\u00f3n muy altos y la prevalencia de los sectores de Retail y Belleza, un cl\u00e1sico en esta \u00e9poca\u201d, ha comentado <strong>Vicente Garc\u00eda<\/strong>, <em>lead market<\/em> de <strong>Fluzo<\/strong> en Espa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El ranking elaborado por la empresa de medici\u00f3n recoge las campa\u00f1as de v\u00eddeo nuevas de cada mes con mayor cobertura crossmedia, unificando las audiencias incrementales de televisi\u00f3n y v\u00eddeo online, incluyendo cualquier entorno digital con v\u00eddeo. Siguiendo el criterio de la aea, el c\u00e1lculo del alcance se realiza sobre todos los impactos de m\u00e1s de dos segundos, sea cual sea el dispositivo emisor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para su elaboraci\u00f3n, Fluzo procesa mensualmente las campa\u00f1as que alcanzan un determinado nivel de cobertura en TV y de impresiones en Digital y las cruza con toda la informaci\u00f3n generada por un grupo de panelistas de Netquest, representativos de la poblaci\u00f3n internauta espa\u00f1ola, durante el mismo periodo.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Corte Ingl\u00e9s ha sido el anunciante que ha obtenido el mayor alcance con sus spots de v\u00eddeo en televisi\u00f3n y v\u00eddeo online en diciembre en nuestro pa\u00eds, con un 91,95% de cobertura. <\/p>\n","protected":false},"author":29,"featured_media":143310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[76,194],"class_list":["post-143307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing-digital","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El spot de El Corte Ingl\u00e9s, lo m\u00e1s visto en TV y v\u00eddeo online de diciembre<\/title>\n<meta name=\"description\" content=\"El Corte Ingl\u00e9s ha sido el anunciante que ha obtenido el mayor alcance con sus spots de v\u00eddeo en televisi\u00f3n y v\u00eddeo online en diciembre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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