{"id":143299,"date":"2022-01-17T13:53:57","date_gmt":"2022-01-17T12:53:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=143299"},"modified":"2022-01-17T14:36:34","modified_gmt":"2022-01-17T13:36:34","slug":"inversion-publicidad-movil-crece-en-2021","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143299","title":{"rendered":"La inversi\u00f3n en publicidad m\u00f3vil creci\u00f3 un 23% en 2021"},"content":{"rendered":"<p><strong>La inversi\u00f3n en publicidad m\u00f3vil contin\u00faa su escalada ascendente. En 2021, la partida global ascendi\u00f3 a los 295.000 millones de d\u00f3lares, un 23% m\u00e1s de inversi\u00f3n que lo destinado en 2020. Y la previsi\u00f3n para este a\u00f1o seguir\u00e1 siendo alta, ya que se espera que la inversi\u00f3n en anuncios mobile supere los 350.000 millones.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los datos publicados por la compa\u00f1\u00eda de anal\u00edtica m\u00f3vil App Annie en su informe anual State of Mobile, en 2021 la inversi\u00f3n publicitaria en dispositivos m\u00f3viles alcanz\u00f3 los 295.000 millones de d\u00f3lares, lo que ha supuesto un incremento del 23% respecto a lo destinado en 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De cara a este a\u00f1o, los analistas prev\u00e9n que <strong>esta partida contin\u00fae al alza hasta superar los 350.000 millones y que siga creciendo en los pr\u00f3ximos cuatro a\u00f1os a un ritmo anual del 22,6%.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parte de este crecimiento actual y futuro se debe al mayor tiempo que pasan los usuarios con un dispositivo m\u00f3vil. A este respecto, en 2021 se volvi\u00f3 a marcar un nuevo r\u00e9cord, al alcanzar las <strong>3.800 millones de horas a nivel global.<\/strong> En los 10 mercados con mayor uso \u2018mobile\u2019 por parte de sus ciudadanos,<strong> el tiempo medio por d\u00eda es de 4,8 horas.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa gran pantalla muere lentamente conforme el \u2018mobile\u2019 sigue batiendo r\u00e9cords en todas las categor\u00edas &#8211; tiempo de uso, descargas e ingresos\u201d, ha se\u00f1alado <strong>Theodore Krantz,<\/strong><em> chief executive officer<\/em> de <strong>App Annie<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan se lee en el informe, <strong>a nivel global los consumidores dedicaron 170.000 millones de d\u00f3lares a aplicaciones, un incremento del 19% frente a lo registrado en 2020.<\/strong> Las descargas crecieron un 5% hasta alcanzar los 230.000 millones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las aplicaciones m\u00e1s usadas, <strong>siete de cada 10 minutos transcurr\u00edan en aplicaciones sociales, de fotograf\u00eda y\/o v\u00eddeo<\/strong>. El tiempo transcurrido en aplicaciones de compra alcanz\u00f3 las 100.000 millones de horas, un 18% m\u00e1s que en 2020. En Espa\u00f1a, las apps de este \u00faltimo tipo m\u00e1s descargadas han sido About you, Shopee, Shein, Gelt y Getir.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2021 la inversi\u00f3n publicitaria en dispositivos m\u00f3viles alcanz\u00f3 los 295.000 millones de d\u00f3lares, lo que ha supuesto un incremento del 23% respecto a lo destinado en 2020. <\/p>\n","protected":false},"author":29,"featured_media":143302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[175,109],"class_list":["post-143299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inversion-publicitaria","tag-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La inversi\u00f3n en publicidad m\u00f3vil 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