{"id":143266,"date":"2022-01-17T14:30:04","date_gmt":"2022-01-17T13:30:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=143266"},"modified":"2022-01-17T14:30:04","modified_gmt":"2022-01-17T13:30:04","slug":"equinox-industries-adquiere-negocio-europeo-valassis","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143266","title":{"rendered":"Equinox Industries adquiere el negocio europeo de Valassis"},"content":{"rendered":"<p><strong>Equinox Industries se ha hecho con el negocio europeo de Valassis. La compa\u00f1\u00eda de tecnolog\u00eda aplicada al marketing est\u00e1 especializada en influir en las decisiones de compra, conectando a consumidores con marcas y puntos de venta a trav\u00e9s de su plataforma de promociones inteligentes.\u00a0<\/strong><\/p>\n<p><strong>Valassis<\/strong> gestiona promociones para productos de gran consumo en el mercado europeo desde hace m\u00e1s de 40 a\u00f1os, adem\u00e1s de ser pionera en Espa\u00f1a en el canje de cupones m\u00f3viles. Esta adquisici\u00f3n se aprecia en especial por su <em>expertise<\/em> en promociones de gran consumo, tanto para marcas como para distribuidores. Su prestigio se <strong>reconoce dentro de sectores como el farmac\u00e9utico o el alimenticio<\/strong>, entre otros.<\/p>\n<p>La empresa aportar\u00e1 a\u00a0<strong>Equinox Industries<\/strong> su\u00a0<em>know-how<\/em> y especializaci\u00f3n en tecnolog\u00eda aplicada al marketing a trav\u00e9s de su plataforma de promociones, que permite a los consumidores canjearlas en cualquier tienda, adem\u00e1s de en farmacias.<\/p>\n<h2>Nueva estrategia para Valassis<\/h2>\n<p><span style=\"font-weight: 400;\">Esta adquisici\u00f3n supondr\u00e1 para <strong>Valassis<\/strong> en Europa el acceso a <strong>nuevos recursos y la implantaci\u00f3n de una nueva estrategia<\/strong> que permitir\u00e1 seguir desarrollando nuevas soluciones y mejorando las ya existentes para generar un mayor <em>engagement<\/em> con los compradores e impulsar las ventas. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>\u00abEstamos encantados de formar parte de\u00a0<strong>Equinox Industries<\/strong> y trabajar con un equipo de gesti\u00f3n de calidad acostumbrado a llevar a las empresas al \u00e9xito. Este nuevo impulso nos\u00a0<strong>ayudar\u00e1 a aumentar el ritmo de transformaci\u00f3n digital en las promociones<\/strong> para productos de gran consumo\u00bb, declara\u00a0<strong>Iv\u00e1n G\u00f3mez Fern\u00e1ndez-Quintanilla<\/strong>,\u00a0<em>country manager\u00a0<\/em>de\u00a0<strong>Valassis Espa\u00f1a<\/strong>.<\/p>\n<p>\u00abLa adquisici\u00f3n es fruto de un plan de negocio y de una estrategia realista y reflexiva. Creemos que los planes de negocio tardan varios a\u00f1os en realizarse por completo. La filosof\u00eda de nuestra empresa es la de crear valor a largo plazo con\u00a0<strong>Valassis<\/strong>\u00ab, explica <strong>Thibaud Caulier<\/strong>,\u00a0<em>managing partner<\/em> de\u00a0<strong>Equinox Industries.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valassis aportar\u00e1 a la empresa su &#8216;know-how&#8217; y su especializaci\u00f3n en marketing a trav\u00e9s de su plataforma de promociones. <\/p>\n","protected":false},"author":6924,"featured_media":143281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-143266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Equinox Industries adquiere 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