{"id":143248,"date":"2022-01-17T14:28:42","date_gmt":"2022-01-17T13:28:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=143248"},"modified":"2022-01-17T14:28:42","modified_gmt":"2022-01-17T13:28:42","slug":"havas-group-calculadora-co2-reduccion-huella-carbono-campanas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143248","title":{"rendered":"Havas Group lanza su &#8216;Calculadora de CO2&#8217; para que sus clientes reduzcan su huella de carbono en sus campa\u00f1as"},"content":{"rendered":"<p><strong>Para conocer y evaluar la huella ambiental generada por las campa\u00f1as \u2014tanto de medios como creativas\u2014, Havas Group Espa\u00f1a ha lanzado su calculadora de CO2. De esta forma, sus clientes podr\u00e1n evaluar y contribuir a reducir las emisiones contaminantes de toda la cadena de valor.\u00a0<\/strong><\/p>\n<p>Esta herramienta permite calcular las emisiones de CO2 de todas las campa\u00f1as de publicidad que activen desde las distintas agencias que forman parte del grupo. Ha sido desarrollada en Espa\u00f1a por\u00a0<strong>Havas Group<\/strong> junto a\u00a0<strong>Anthesis Lavola\u00a0<\/strong>(proveedor de soluciones y servicios de sostenibilidad) tras su acuerdo anunciado en mayo de 2021.<\/p>\n<p>El medidor sido <strong>adaptado a las caracter\u00edsticas propias del mercado espa\u00f1ol\u00a0<\/strong>y de los diferentes medios. Para ello, se han identificado los factores que influyen en las emisiones de carbono relativas a la difusi\u00f3n de cada medio, as\u00ed como en la producci\u00f3n de las diferentes campa\u00f1as creativas.<\/p>\n<h2>Compromiso de Havas Group<\/h2>\n<p>El lanzamiento de esta innovaci\u00f3n supone<strong> un gran paso en la apuesta del grupo por transformar el mercado global y potenciar un sector m\u00e1s sostenible y responsable.\u00a0<\/strong>En el marco de su plan ambiental, la agencia sigue trabajando en el desarrollo de estrategias y acciones que luchen contra los efectos del cambio clim\u00e1tico y favorezcan la transici\u00f3n hacia una econom\u00eda neutra en carbono.<\/p>\n<p>\u00abLa calculadora de CO2 nos permite\u00a0<strong>ofrecer un valor a\u00f1adido a nuestros clientes<\/strong>, que podr\u00e1n conocer cu\u00e1l es realmente el impacto ambiental de sus campa\u00f1as y poder compensarlo. Confiamos en la colaboraci\u00f3n de todos los agentes implicados para que, de forma conjunta, seamos capaces de influir en nuestra cadena de valor y luchar contra el cambio clim\u00e1tico\u00bb, expone <strong>Alfonso Rod\u00e9s<\/strong>, presidente de\u00a0<strong>Havas Group Espa\u00f1a<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta herramienta, desarrollada en Espa\u00f1a, ha sido adaptada a las caracter\u00edsticas propias del mercado y a sus diferentes medios. <\/p>\n","protected":false},"author":6924,"featured_media":143249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6067],"class_list":["post-143248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havas Group lanza su &#039;Calculadora de CO2&#039; 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