{"id":143237,"date":"2022-01-17T11:45:17","date_gmt":"2022-01-17T10:45:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=143237"},"modified":"2022-01-17T14:39:07","modified_gmt":"2022-01-17T13:39:07","slug":"ferroviaria-iryo-comunicacion-manos-mediterranea-de-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143237","title":{"rendered":"La ferroviaria Iryo conf\u00eda su comunicaci\u00f3n a Mediterr\u00e1nea de Medios"},"content":{"rendered":"<p>La empresa ferroviaria de alta velocidad\u00a0<strong>Iryo<\/strong> ha dejado en manos de\u00a0<strong>Mediterr\u00e1nea de Medios<\/strong> su comunicaci\u00f3n tras ganar el concurso frente a otras agencias de medios pertenecientes a grandes grupos multinacionales.<\/p>\n<p>La innovaci\u00f3n, la multimovilidad y la sostenibilidad est\u00e1n ligadas al posicionamiento de\u00a0<strong>Iryo<\/strong>, empresa que comenzar\u00e1 a\u00a0<strong>operar durante la segunda mitad de 2022 el 30% de las frecuencias de alta velocidad en Espa\u00f1a<\/strong>. Conectar\u00e1 en una primera fase a Madrid, Barcelona, Zaragoza, Sevilla, M\u00e1laga, C\u00f3rdoba, Valencia, Alicante y Cuenca.<\/p>\n<p>La empresa, participada por\u00a0<strong>Air Nostrum\u00a0<\/strong>y\u00a0<strong>Trenitalia<\/strong>, iniciar\u00e1 sus operaciones en Espa\u00f1a con la \u00fanica flota de trenes totalmente nuevos del mercado. Son los \u00fanicos en el mundo que cuentan con la declaraci\u00f3n Ambiental de Producto (EDP), siendo los\u00a0<strong>m\u00e1s sostenibles, r\u00e1pidos y silenciosos de Europa<\/strong>. Est\u00e1n fabricados con un 95% de materiales reciclables y permiten ahorrar un 80% de di\u00f3xido de carbono por persona y trayecto.<\/p>\n<p>\u00abElegir a\u00a0<strong>Mediterr\u00e1nea de Medios<\/strong> ha sido una apuesta por la estrategia de medios m\u00e1s efectiva en t\u00e9rminos de retorno de la inversi\u00f3n. Su pasi\u00f3n por el proyecto y su eficiencia ha sido clave en el desarrollo de una estrategia ganadora\u00bb, declara\u00a0<strong>\u00d3scar Santamar\u00eda<\/strong>, director de marketing de <strong>Iryo<\/strong>.<\/p>\n<p>\u00abAcompa\u00f1ar a\u00a0<strong>Iryo<\/strong> desde su lanzamiento es una gran oportunidad. Trabajar la estrategia global pensando tanto en la construcci\u00f3n y transmisi\u00f3n de sus valores, como la de sus objetivos de negocio traducidos en la venta de billetes, implementando todas las disciplinas para conseguir la mayor eficacia\u00bb, comenta\u00a0<strong>Jos\u00e9 Antonio Mart\u00ednez<\/strong>, director y socio de\u00a0<strong>Mediterr\u00e1nea de Medios.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de transportes de alta velocidad comenzar\u00e1 a operar durante la segunda mitad de 2022 en nuestro pa\u00eds. <\/p>\n","protected":false},"author":6924,"featured_media":143241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-143237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La ferroviaria Iryo conf\u00eda su comunicaci\u00f3n a Mediterr\u00e1nea de Medios<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda de transportes de alta velocidad comenzar\u00e1 a operar durante la segunda mitad de 2022 en nuestro pa\u00eds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=143237\" 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