{"id":143191,"date":"2022-01-17T11:42:13","date_gmt":"2022-01-17T10:42:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=143191"},"modified":"2022-01-17T11:42:13","modified_gmt":"2022-01-17T10:42:13","slug":"ana-martines-nueva-directora-comunicacion-loreal-iberia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143191","title":{"rendered":"Ana Clara Martines, nueva directora de comunicaci\u00f3n de L&#8217;Or\u00e9al Iberia"},"content":{"rendered":"<h4><strong>L&#8217;Or\u00e9al Espa\u00f1a y Portugal designa a Ana Clara Martines como su nueva directora de comunicaci\u00f3n. La directiva tendr\u00e1 que posicionar al cl\u00faster a trav\u00e9s de una estrategia de comunicaci\u00f3n integrada y alineada con los objetivos de negocio de la compa\u00f1\u00eda de belleza y productos cosm\u00e9ticos.\u00a0<\/strong><\/h4>\n<p><strong>Martines<\/strong> asume su nuevo cargo tras diez a\u00f1os trabajando en el \u00e1rea de comunicaci\u00f3n corporativa y reputaci\u00f3n de\u00a0<strong>L&#8217;Or\u00e9al Portugal<\/strong>, donde comenz\u00f3 a trabajar en 2002 tras integrarse en el equipo de marketing de la marca\u00a0<strong>L&#8217;Or\u00e9al Professionnel<\/strong> en Portugal.<\/p>\n<p>Cinco a\u00f1os despu\u00e9s fue designada como responsable de comunicaci\u00f3n de la divisi\u00f3n de productos profesionales. En 2011, fue nombrada directora de comunicaci\u00f3n de la propia divisi\u00f3n y jefa de comunicaci\u00f3n corporativa de\u00a0<strong>L&#8217;Or\u00e9al Portugal.\u00a0<\/strong>En 2017 tambi\u00e9n fue la responsable del \u00e1rea de \u00e9tica y RSC del grupo en Portugal, liderando el lanzamiento del\u00a0<strong>primer compromiso internacional de sostenibilidad de la marca\u00a0<\/strong>en 2013.<\/p>\n<p>\u00abAsumo este desaf\u00edo con gran satisfacci\u00f3n y con el prop\u00f3sito de fortalecer la comunicaci\u00f3n corporativa de L&#8217;Or\u00e9al de manera integrada en ambos pa\u00edses. As\u00ed podremos impulsar la reputaci\u00f3n de la compa\u00f1\u00eda y su prop\u00f3sito de &#8216;crear la belleza que mueve el mundo'\u00bb.<\/p>\n<h2>Creando direcciones separadas<\/h2>\n<p>Por otra lado, en su apuesta por impulsar la sostenibilidad de la marca, ser\u00e1 la primera vez que\u00a0<strong>L&#8217;Or\u00e9al Espa\u00f1a y Portugal<\/strong> crea dos direcciones distintas para las \u00e1reas de comunicaci\u00f3n y sostenibilidad y RSC, donde estaban bajo una \u00fanica direcci\u00f3n.<\/p>\n<p>De esta forma,\u00a0<strong>Delia Garc\u00eda<\/strong> ser\u00e1 la encargada de liderar la implantaci\u00f3n y el desarrollo en ambos pa\u00edses del compromiso medioambiental y social de la compa\u00f1\u00eda.\u00a0<strong>Garc\u00eda\u00a0<\/strong>tiene a sus espaldas dieciocho a\u00f1os de experiencia en el dise\u00f1o de estrategias de sostenibilidad desde el centro del negocio involucrando a los\u00a0<em>stakeholders<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras este nombramiento, ser\u00e1 la primera vez que en la compa\u00f1\u00eda se creen dos \u00e1reas distintas para comunicaci\u00f3n, sostenibilidad y RSC. <\/p>\n","protected":false},"author":6924,"featured_media":143192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-143191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ana Martines, nueva directora de comunicaci\u00f3n de L&#039;Or\u00e9al Iberia<\/title>\n<meta name=\"description\" content=\"Tras este nombramiento, ser\u00e1 la primera vez que en la compa\u00f1\u00eda se creen dos \u00e1reas 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