{"id":143024,"date":"2022-01-13T13:27:09","date_gmt":"2022-01-13T12:27:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=143024"},"modified":"2022-01-13T13:28:39","modified_gmt":"2022-01-13T12:28:39","slug":"merlin-properties-avante-evolumedia-campanas-centros-comerciales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=143024","title":{"rendered":"Merlin Properties conf\u00eda a Avante Evolumedia las campa\u00f1as de sus centros comerciales"},"content":{"rendered":"<p>Tras un semestre de trabajo codo con codo,\u00a0<strong>Merlin Properties<\/strong> oficializa a\u00a0<strong>Avante Evolumedia\u00a0<\/strong>como la agencia que elaborar\u00e1, gestionar\u00e1 y producir\u00e1 su plan de medios online para las campa\u00f1as de sus centros comerciales durante el 2022.<\/p>\n<p>La agencia seguir\u00e1 trabajando para atraer visitantes a los diversos centros f\u00edsicos y aumentar las ventas, as\u00ed como para mejorar la relaci\u00f3n con sus consumidores a trav\u00e9s de los distintos canales sociales.\u00a0<strong>Avante Evolumedia<\/strong> asesora a la compa\u00f1\u00eda en el desarrollo de su estrategia, su comunicaci\u00f3n en nuevas plataformas, donde aportan una visi\u00f3n 360\u00ba, integrando campa\u00f1as de\u00a0<em>branding<\/em>, de consideraci\u00f3n social y de conversi\u00f3n (<em>drive to store<\/em>) en entornos program\u00e1ticos y de redes sociales.<\/p>\n<h2>Amplia experiencia en el sector<\/h2>\n<p><strong>Avante Evolumedia<\/strong> cuenta con m\u00e1s de diez a\u00f1os de experiencia trabajando para uno de los centros comerciales m\u00e1s grandes de Espa\u00f1a, el\u00a0<strong>Marineda City\u00a0<\/strong>(A Coru\u00f1a), brind\u00e1ndole el\u00a0<em>know-how<\/em> sectorial. Dispone de oficinas en todas las zonas en las que se sit\u00faan el resto de centros de la compa\u00f1\u00eda \u2014Barcelona, Bilbao, Madrid, M\u00e1laga, Palma, Viladecans\u2014. A partir de este mes se expandir\u00e1 a Lisboa con el centro comercial\u00a0<strong>Almada Forum<\/strong>.<\/p>\n<p>Para mejorar el plan de comunicaci\u00f3n de cada centro, aunque la gesti\u00f3n de la cuenta est\u00e9 centralizada en la delegaci\u00f3n noroeste de la agencia,\u00a0<strong>Merlin Properties<\/strong> cuenta con el apoyo de las otras 13 oficinas de\u00a0<strong>Avante<\/strong> para ofrecer un trato m\u00e1s cercano a cada centro comercial desde una perspectiva que <strong>conoce tanto la zona y la realidad de cada mercado<\/strong>.<\/p>\n<h2>Campa\u00f1as centradas en la zona<\/h2>\n<p>Tras definir el \u00e1mbito y p\u00fablico objetivo de cada centro, ya han arrancado varias campa\u00f1as en funci\u00f3n de las necesidades comunicativas de cada zona. Desde julio de 2021, tambi\u00e9n se han desarrollado eventos transversales, como la campa\u00f1a \u00abSurpriseLand\u00bb, la campa\u00f1a de Turismo de Compras o la campa\u00f1a navide\u00f1a, activada durante el mayor periodo de ventas del a\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras medio a\u00f1o trabajando unidas, Merlin Properties conf\u00eda a la agencia la elaboraci\u00f3n, gesti\u00f3n y producci\u00f3n de su plan de medios online. <\/p>\n","protected":false},"author":6924,"featured_media":143036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-143024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merlin 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