{"id":142906,"date":"2022-01-12T13:26:28","date_gmt":"2022-01-12T12:26:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=142906"},"modified":"2022-01-12T13:26:28","modified_gmt":"2022-01-12T12:26:28","slug":"turismo-extremadura-the-partnership-publicidad-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142906","title":{"rendered":"Turismo de Extremadura deja en manos de The&#038;Partnership su publicidad digital"},"content":{"rendered":"<p>La agencia independiente <strong>The&amp;Partnership (T&amp;P)<\/strong>, perteneciente al grupo\u00a0<strong>WPP<\/strong>, ha sido la ganadora del concurso convocado por la\u00a0<strong>Direcci\u00f3n General de Turismo de Extremadura<\/strong>.\u00a0Al ganar esta cuenta, la agencia ser\u00e1 la encargada de difundir la campa\u00f1a de publicidad digital\u00a0<strong>sobre los atractivos tur\u00edsticos de la regi\u00f3n<\/strong>, tras las restricciones de movilidad que trae consigo la crisis sanitaria.<\/p>\n<p><strong>The&amp;Partnership\u00a0<\/strong>se har\u00e1 cargo de la elaboraci\u00f3n de un plan de medios\u00a0<strong>con cobertura nacional<\/strong>, adem\u00e1s de la adquisici\u00f3n de espacios publicitarios en\u00a0<strong>prensa digital<\/strong> \u2014tanto generalista como especializada\u2014 a lo largo del a\u00f1o 2022.<\/p>\n<p>El equipo multidisciplinar de la agencia independiente que gestionar\u00e1 la cuenta <strong>tiene como referente la figura del\u00a0<em>audience planner<\/em><\/strong>, pieza fundamental en la comprensi\u00f3n de las necesidades del consumidor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia independiente se encargar\u00e1 de difundir una campa\u00f1a de publicidad digital sobre los atractivos tur\u00edsticos de la regi\u00f3n.<\/p>\n","protected":false},"author":6924,"featured_media":142910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-142906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turismo de Extremadura deja en manos de The&amp;Partnership su publicidad digital<\/title>\n<meta name=\"description\" content=\"La agencia independiente se encargar\u00e1 de difundir una campa\u00f1a de publicidad digital sobre los atractivos tur\u00edsticos de la regi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=142906\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo de Extremadura deja en manos de The&amp;Partnership su publicidad digital\" \/>\n<meta property=\"og:description\" content=\"La agencia independiente se encargar\u00e1 de difundir una campa\u00f1a de publicidad digital sobre los atractivos tur\u00edsticos de la regi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=142906\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T12:26:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-extremadura.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Briones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Briones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142906#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142906\"},\"author\":{\"name\":\"Laura Briones\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"headline\":\"Turismo de Extremadura deja en manos de The&#038;Partnership su publicidad digital\",\"datePublished\":\"2022-01-12T12:26:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142906\"},\"wordCount\":148,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142906#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/turismo-extremadura.jpg\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142906\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=142906\",\"name\":\"Turismo de Extremadura deja en manos de The&Partnership su publicidad digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142906#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142906#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/turismo-extremadura.jpg\",\"datePublished\":\"2022-01-12T12:26:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"description\":\"La agencia independiente se encargar\u00e1 de difundir una campa\u00f1a de publicidad digital sobre los atractivos tur\u00edsticos de la regi\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142906#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=142906\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142906#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/turismo-extremadura.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/turismo-extremadura.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142906#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Turismo de Extremadura deja en manos de The&#038;Partnership su publicidad digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\",\"name\":\"Laura Briones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"caption\":\"Laura Briones\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=6924\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Turismo de Extremadura deja en manos de The&Partnership su publicidad digital","description":"La agencia independiente se encargar\u00e1 de difundir una campa\u00f1a de publicidad digital sobre los atractivos tur\u00edsticos de la regi\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=142906","og_locale":"es_ES","og_type":"article","og_title":"Turismo de Extremadura deja en manos de The&Partnership su publicidad digital","og_description":"La agencia independiente se encargar\u00e1 de difundir una campa\u00f1a de publicidad digital sobre los atractivos tur\u00edsticos de la regi\u00f3n.","og_url":"https:\/\/ipmark.com\/?p=142906","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-01-12T12:26:28+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-extremadura.jpg","type":"image\/jpeg"}],"author":"Laura Briones","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Laura Briones","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=142906#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=142906"},"author":{"name":"Laura Briones","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"headline":"Turismo de Extremadura deja en manos de The&#038;Partnership su publicidad digital","datePublished":"2022-01-12T12:26:28+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=142906"},"wordCount":148,"image":{"@id":"https:\/\/ipmark.com\/?p=142906#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-extremadura.jpg","articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=142906","url":"https:\/\/ipmark.com\/?p=142906","name":"Turismo de Extremadura deja en manos de The&Partnership su publicidad digital","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=142906#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=142906#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-extremadura.jpg","datePublished":"2022-01-12T12:26:28+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"description":"La agencia independiente se encargar\u00e1 de difundir una campa\u00f1a de publicidad digital sobre los atractivos tur\u00edsticos de la regi\u00f3n.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=142906#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=142906"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=142906#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-extremadura.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/turismo-extremadura.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=142906#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Turismo de Extremadura deja en manos de The&#038;Partnership su publicidad digital"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a","name":"Laura Briones","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","caption":"Laura Briones"},"url":"https:\/\/ipmark.com\/?author=6924"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/6924"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142906"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142906\/revisions"}],"predecessor-version":[{"id":142913,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142906\/revisions\/142913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/142910"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}