{"id":142899,"date":"2022-01-12T11:55:32","date_gmt":"2022-01-12T10:55:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=142899"},"modified":"2022-01-12T13:54:04","modified_gmt":"2022-01-12T12:54:04","slug":"mozilla-caza-pixel-de-facebook","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142899","title":{"rendered":"Mozilla, a la caza del p\u00edxel de Facebook. Investigar\u00e1 c\u00f3mo rastrea la red social"},"content":{"rendered":"<p><strong>La firma tecnol\u00f3gica Mozilla, propietaria del navegador Firefox, se ha unido a The MarkUp, un medio sin \u00e1nimo de lucro que investiga c\u00f3mo la tecnolog\u00eda influye en la sociedad, para investigar y mostrar a los usuarios c\u00f3mo consigue Facebook seguir la huella de los usuarios cuando navegan fuera de la app.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El estudio, que se llamar\u00e1 The Facebook Pixel Hunt (a la caza del p\u00edxel de Facebook, en espa\u00f1ol), se llevar\u00e1 a cabo con la herramienta Rally de Mozilla, un plugin que incorporado a Firefox, permite a los usuarios donar su informaci\u00f3n para investigar c\u00f3mo usan las empresas internet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, se estudiar\u00e1 la red de p\u00edxeles de Facebook que se instalan en m\u00faltiples webs de terceros y que recoge informaci\u00f3n sobre los dominios que visitan los usuarios cuando no est\u00e1n en la red social. Se analizar\u00e1n los datos de los usuarios que se almacenan en estos p\u00edxeles, los empleados para segmentar anuncios, las etiquetas de recomendaci\u00f3n de contenido y en c\u00f3mo se puede difundir informaci\u00f3n err\u00f3nea al navegar por la web.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ello, se recoger\u00e1 la<strong> data enviada a los p\u00edxeles de Facebook de las webs navegadas, las URLs, el tiempo pasado en esas p\u00e1ginas, la presencia de las cookies de inicio de sesi\u00f3n de la red social en el navegador y la procedente de una encuesta realizada a usuarios.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La firma de internet anima a todos los interesados a descargarse el navegador Firefox y acceder al estudio para participar.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se estudiar\u00e1 la red de p\u00edxeles de Facebook que se instalan en m\u00faltiples webs de terceros y que recoge informaci\u00f3n sobre los dominios que visitan los usuarios cuando no est\u00e1n en la red social.<\/p>\n","protected":false},"author":29,"featured_media":142902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155],"class_list":["post-142899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-facebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mozilla, a la caza del p\u00edxel de Facebook. 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