{"id":142895,"date":"2022-01-12T16:12:07","date_gmt":"2022-01-12T15:12:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=142895"},"modified":"2022-01-12T16:12:07","modified_gmt":"2022-01-12T15:12:07","slug":"madridesconz-la-campana-de-carne-joven-que-reivindica-a-la-generacion-z","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142895","title":{"rendered":"#MadridEsConZ, la campa\u00f1a de Carn\u00e9 Joven que reivindica a la generaci\u00f3n Z"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>La Comunidad de Madrid, imagin y Wunderman Thompson han lanzado #MadridEsConZ, una nueva campa\u00f1a para poner en valor al Carn\u00e9 Joven, como una herramienta de inspiraci\u00f3n. Cambiando, as\u00ed, el rol del carn\u00e9 con respecto a comunicaciones anteriores.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un lema que reivindica <strong>a la generaci\u00f3n Z<\/strong>, (aquellos nacidos entre 1997 y 2015): j\u00f3venes que destacan por su inquietud, sus ganas de hacer y su esp\u00edritu innovador. Por lo tanto, \u201ca nivel ejecucional, hemos puesto a jugar esa \u201cZ\u201d tan madrile\u00f1a, amplificando su significado. Porque ahora, #MadridEsConZ por muchas razones m\u00e1s. Por todas las iniciativas, acciones y proyectos de la generaci\u00f3n Z que est\u00e1n transformando la Comunidad\u201d, asegura <\/span><b>David Caballero<\/b><span style=\"font-weight: 400;\">, director general creativo de Wunderman Thompson.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partiendo del testimonio de cuatro j\u00f3venes Z, la campa\u00f1a sirve de altavoz para que sean ellos mismos los que den voz a la reivindicaci\u00f3n de su generaci\u00f3n. El objetivo es <strong>conectar emocionalmente con los j\u00f3venes madrile\u00f1os<\/strong>, por lo que es importante tanto lo que dicen como lo que aportan los protagonistas.\u00a0<\/span><\/p>\n<h2><b>#MadridEsConZ<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El contenido audiovisual de la campa\u00f1a se ha desarrollado en cuatro piezas de 45\u201d en las que cada protagonista presenta su historia. Adem\u00e1s de otras cuatro piezas de 15\u201d que vinculan una reflexi\u00f3n de cada protagonista con el Carn\u00e9 Joven. Por \u00faltimo, una pieza gen\u00e9rica de 20\u201d para presentar el concepto de la campa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para poder conectar con el p\u00fablico m\u00e1s joven, pero sin perder la autenticidad de las historias, la agencia ha apostado por un <strong>c\u00f3digo visual muy digital<\/strong>, mezclando distintos tipos de c\u00e1mara y formatos. La campa\u00f1a, que finalizar\u00e1 el 22 de enero, cuenta con difusi\u00f3n en Instagram, Facebook, Tik Tok y YouTube; estrategia de influencers para amplificar la campa\u00f1a; cinco gr\u00e1ficas distribuidas en circuitos de mupis, en el Metro de Madrid y en autobuses de la Comunidad de Madrid; opis digitales con video en el Metro de Madrid y pantallas de Callao y cu\u00f1as de radio que ser\u00e1n difundidas en Europa FM, Kiss FM, Rock FM, Cadena 100, Megastar FM, Dial Madrid y Spotify.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#MadridEsConZ - Gala\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RCO0GXruWus?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagin, la Comunidad de Madrid y Wunderman Thompson posicionan al Carn\u00e9 Joven como una herramienta de inspiraci\u00f3n. <\/p>\n","protected":false},"author":7342,"featured_media":142896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6160],"class_list":["post-142895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-campanas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#MadridEsConZ, la campa\u00f1a que pone en valor a la generaci\u00f3n Z<\/title>\n<meta name=\"description\" content=\"Imagin, la Comunidad de Madrid y Wunderman Thompson posicionan al Carn\u00e9 Joven como una herramienta de inspiraci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=142895\" 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