{"id":142892,"date":"2022-01-12T14:20:46","date_gmt":"2022-01-12T13:20:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=142892"},"modified":"2022-01-12T16:18:15","modified_gmt":"2022-01-12T15:18:15","slug":"hype-area-innovacion-experiencia-marca-exterior-plus","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142892","title":{"rendered":"Llega Hype, el \u00e1rea de innovaci\u00f3n y experiencia de marca de Exterior Plus"},"content":{"rendered":"<p><strong>Exterior Plus<\/strong> ha desarrollado\u00a0<strong>Hype<\/strong>, su \u00e1rea de innovaci\u00f3n y experiencia. Aunque sea un t\u00e9rmino generalmente ligado al \u00e1mbito del\u00a0<em>gaming<\/em>, exterior se ha convertido en un medio con gran gamificaci\u00f3n e interacci\u00f3n con la audiencia. De esta forma, <em>\u00abhype<\/em>\u00bb se entiende como \u00abla magia previa a lo especial y la certeza de que, cuando finalmente ocurra, ser\u00e1 algo importante\u00bb.<\/p>\n<p>\u00abA trav\u00e9s de este estado la empresa quiere conectar, con sus acciones especiales, con la audiencia como ning\u00fan otro medio\u00bb, explica\u00a0<strong>Piedad Siegfried<\/strong>, directora comercial y de marketing de\u00a0<strong>Exterior Plus<\/strong>. \u00abTras un a\u00f1o llevando a nuestros entornos campa\u00f1as de \u00e9xito, nuestro objetivo es impulsar a\u00fan m\u00e1s las acciones especiales en publicidad exterior\u00bb.<\/p>\n<p><strong>Hype\u00a0<\/strong>llega al mercado en un momento en el que las marcas\u00a0<strong>buscan crear m\u00e1s acciones experienciales<\/strong>. En los \u00faltimos meses\u00a0<strong>Exterior Plus<\/strong> ha apostado por la realizaci\u00f3n de campa\u00f1as publicitarias disruptivas. Ejemplos de ello son la\u00a0<a href=\"https:\/\/ipmark.com\/netflix-convierte-hotel-riu-plaza-de-espana-en-pantalla-exterior\/\"><strong>iluminaci\u00f3n de la fachada del Hotel RIU Plaza Espa\u00f1a<\/strong><\/a> por el lanzamiento de la serie de\u00a0<strong>Netflix<\/strong> \u00ab<strong>Sky Rojo<\/strong>\u00ab, o la coreograf\u00eda de m\u00e1s de 165 drones para presentar el\u00a0<strong>Cupra Born<\/strong>.<\/p>\n<h2>Llevar m\u00e1s all\u00e1 las acciones<\/h2>\n<p>La reci\u00e9n nacida\u00a0<strong>Hype<\/strong> recoge el testigo de dichas acciones en un nuevo departamento transmedia, que\u00a0<strong>cuenta con su propia representaci\u00f3n comercial<\/strong> y que act\u00faa en todos los entornos de\u00a0<strong>Exterior Plus<\/strong>, tanto dentro como fuera de los soportes de publicidad exterior.<\/p>\n<p>El \u00e1rea de negocio buscar\u00e1 impulsar la relaci\u00f3n con las agencias creativas.\u00a0<strong>Exterior Plus<\/strong> patrocina en el\u00a0<strong>c de c\u00a0<\/strong>mediante\u00a0<strong>Hype<\/strong> tratar\u00e1 de promover todas esas acciones que en ocasiones se quedan sin realizar por diversas razones.<\/p>\n<p>\u00ab<strong>Hype\u00a0<\/strong>es mucho m\u00e1s que un \u00e1rea de acciones especiales. Se trata de\u00a0<strong>un concepto transversal que busca impulsar la comunicaci\u00f3n de marca en exterior<\/strong>, sin limitaci\u00f3n de soportes ni entornos. Esta actitud quiere llevar a este medio a un nuevo tipo de experiencias de marca nunca utilizadas\u00bb, explica\u00a0<strong>Pablo Gonz\u00e1lez Ayala<\/strong>, consejero delegado de\u00a0<strong>Exterior Plus<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este nuevo \u00e1rea pretende crear m\u00e1s acciones experienciales y llegar a la audiencia como ning\u00fan otro medio es capaz de hacer. <\/p>\n","protected":false},"author":6924,"featured_media":142893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-142892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Llega Hype, el \u00e1rea de innovaci\u00f3n y experiencia de marca de Exterior Plus<\/title>\n<meta name=\"description\" content=\"Este nuevo \u00e1rea pretende crear m\u00e1s acciones experienciales y llegar a la audiencia como ning\u00fan otro medio es capaz de hacer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=142892\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Llega Hype, el \u00e1rea de innovaci\u00f3n y experiencia de marca de Exterior Plus\" \/>\n<meta property=\"og:description\" content=\"Este nuevo \u00e1rea pretende crear m\u00e1s acciones experienciales y llegar a la audiencia como ning\u00fan otro medio es capaz de hacer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=142892\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T13:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-12T15:18:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/hype.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Briones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Briones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142892#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142892\"},\"author\":{\"name\":\"Laura Briones\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"headline\":\"Llega Hype, el \u00e1rea de innovaci\u00f3n y experiencia de marca de Exterior Plus\",\"datePublished\":\"2022-01-12T13:20:46+00:00\",\"dateModified\":\"2022-01-12T15:18:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142892\"},\"wordCount\":363,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142892#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/hype.jpg\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142892\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=142892\",\"name\":\"Llega Hype, el \u00e1rea de innovaci\u00f3n y experiencia de marca de Exterior Plus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142892#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142892#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/hype.jpg\",\"datePublished\":\"2022-01-12T13:20:46+00:00\",\"dateModified\":\"2022-01-12T15:18:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"description\":\"Este nuevo \u00e1rea pretende crear m\u00e1s acciones experienciales y llegar a la audiencia como ning\u00fan otro medio es capaz de hacer.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142892#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=142892\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142892#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/hype.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/hype.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142892#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Llega Hype, el \u00e1rea de innovaci\u00f3n y experiencia de marca de Exterior Plus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\",\"name\":\"Laura Briones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"caption\":\"Laura Briones\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=6924\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Llega Hype, el \u00e1rea de innovaci\u00f3n y experiencia de marca de Exterior Plus","description":"Este nuevo \u00e1rea pretende crear m\u00e1s acciones experienciales y llegar a la audiencia como ning\u00fan otro medio es capaz de hacer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=142892","og_locale":"es_ES","og_type":"article","og_title":"Llega Hype, el \u00e1rea de innovaci\u00f3n y experiencia de marca de Exterior Plus","og_description":"Este nuevo \u00e1rea pretende crear m\u00e1s acciones experienciales y llegar a la audiencia como ning\u00fan otro medio es capaz de hacer.","og_url":"https:\/\/ipmark.com\/?p=142892","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-01-12T13:20:46+00:00","article_modified_time":"2022-01-12T15:18:15+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/hype.jpg","type":"image\/jpeg"}],"author":"Laura Briones","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Laura Briones","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=142892#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=142892"},"author":{"name":"Laura Briones","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"headline":"Llega Hype, el \u00e1rea de innovaci\u00f3n y experiencia de marca de Exterior Plus","datePublished":"2022-01-12T13:20:46+00:00","dateModified":"2022-01-12T15:18:15+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=142892"},"wordCount":363,"image":{"@id":"https:\/\/ipmark.com\/?p=142892#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/hype.jpg","articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=142892","url":"https:\/\/ipmark.com\/?p=142892","name":"Llega Hype, el \u00e1rea de innovaci\u00f3n y experiencia de marca de Exterior Plus","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=142892#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=142892#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/hype.jpg","datePublished":"2022-01-12T13:20:46+00:00","dateModified":"2022-01-12T15:18:15+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"description":"Este nuevo \u00e1rea pretende crear m\u00e1s acciones experienciales y llegar a la audiencia como ning\u00fan otro medio es capaz de hacer.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=142892#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=142892"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=142892#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/hype.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/hype.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=142892#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Llega Hype, el \u00e1rea de innovaci\u00f3n y experiencia de marca de Exterior Plus"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a","name":"Laura Briones","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","caption":"Laura Briones"},"url":"https:\/\/ipmark.com\/?author=6924"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/6924"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142892"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142892\/revisions"}],"predecessor-version":[{"id":142963,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142892\/revisions\/142963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/142893"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}