{"id":142889,"date":"2022-01-12T14:38:39","date_gmt":"2022-01-12T13:38:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=142889"},"modified":"2022-01-12T16:24:55","modified_gmt":"2022-01-12T15:24:55","slug":"fnac-reivindica-el-humor-inteligente-en-su-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142889","title":{"rendered":"Fnac juega con el humor inteligente en su nueva campa\u00f1a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>\u201cTe falta Fnac\u201d es la nueva campa\u00f1a de la distribuidora de productos culturales, tecnol\u00f3gicos y del hogar para poner en valor su car\u00e1cter prescriptivo y la experiencia de compra en sus tiendas.<\/strong> De esta manera, consigue reforzar el rol del vendedor y su capacidad de prescripci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dise\u00f1ada por la agencia <strong>Ping\u00fcino Torreblanca<\/strong>, esta campa\u00f1a busca reforzar el efecto de pertenencia y proximidad. Adem\u00e1s, Fnac pretende diferenciarse de la competencia <strong>posicion\u00e1ndose como un retailer que ofrece a los consumidores algo m\u00e1s que precio y surtido.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con humor, cercana, ingeniosa, ir\u00f3nica\u00a0 y con tono de buen rollo y coloquial, \u201cTe falta Fnac\u201d se compone de diferentes piezas en redes sociales y publicidad de exterior como autobuses, paradas o centros comerciales. Todo ello, con un estilo directo, centrado en el mensaje y un visual exclusivamente tipogr\u00e1fico con los colores de la marca (mostaza, blanco y negro).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142891 size-medium\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-file-212x300.png\" alt=\"Te falta Fnac\" width=\"212\" height=\"300\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-file-212x300.png 212w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-file-724x1024.png 724w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-file-768x1087.png 768w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-file-100x141.png 100w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-file-449x635.png 449w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-file-17x24.png 17w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-file-25x36.png 25w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-file-34x48.png 34w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-file-600x849.png 600w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-file.png 800w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cTe falta Fnac\u201d, a trav\u00e9s de ingeniosos mensajes, apela al conocimiento cultural y tecnol\u00f3gico de los vendedores de la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":7342,"featured_media":142890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-142889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fnac reivindica el humor inteligente en su nueva campa\u00f1a<\/title>\n<meta name=\"description\" content=\"\u201cTe falta Fnac\u201d, a trav\u00e9s de ingeniosos mensajes, apela al conocimiento cultural y tecnol\u00f3gico de los vendedores de la compa\u00f1\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=142889\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fnac reivindica el humor inteligente en su nueva campa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"\u201cTe falta Fnac\u201d, a trav\u00e9s de ingeniosos mensajes, apela al conocimiento cultural y tecnol\u00f3gico de los vendedores de la compa\u00f1\u00eda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=142889\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T13:38:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-12T15:24:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/fnac-ip.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena Serrano S\u00e1nchez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Serrano S\u00e1nchez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142889#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142889\"},\"author\":{\"name\":\"Elena Serrano S\u00e1nchez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\"},\"headline\":\"Fnac juega con el humor inteligente en su nueva campa\u00f1a\",\"datePublished\":\"2022-01-12T13:38:39+00:00\",\"dateModified\":\"2022-01-12T15:24:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142889\"},\"wordCount\":166,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142889#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fnac-ip.jpg\",\"keywords\":[\"publicidad\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142889\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=142889\",\"name\":\"Fnac reivindica el humor inteligente en su nueva campa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142889#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142889#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fnac-ip.jpg\",\"datePublished\":\"2022-01-12T13:38:39+00:00\",\"dateModified\":\"2022-01-12T15:24:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\"},\"description\":\"\u201cTe falta Fnac\u201d, a trav\u00e9s de ingeniosos mensajes, apela al conocimiento cultural y tecnol\u00f3gico de los vendedores de la compa\u00f1\u00eda.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142889#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=142889\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142889#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fnac-ip.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fnac-ip.jpg\",\"width\":1140,\"height\":720,\"caption\":\"Te falta Fnac\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142889#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fnac juega con el humor inteligente en su nueva campa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\",\"name\":\"Elena Serrano S\u00e1nchez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g\",\"caption\":\"Elena Serrano S\u00e1nchez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=7342\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fnac reivindica el humor inteligente en su nueva campa\u00f1a","description":"\u201cTe falta Fnac\u201d, a trav\u00e9s de ingeniosos mensajes, apela al conocimiento cultural y tecnol\u00f3gico de los vendedores de la compa\u00f1\u00eda.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=142889","og_locale":"es_ES","og_type":"article","og_title":"Fnac reivindica el humor inteligente en su nueva campa\u00f1a","og_description":"\u201cTe falta Fnac\u201d, a trav\u00e9s de ingeniosos mensajes, apela al conocimiento cultural y tecnol\u00f3gico de los vendedores de la compa\u00f1\u00eda.","og_url":"https:\/\/ipmark.com\/?p=142889","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-01-12T13:38:39+00:00","article_modified_time":"2022-01-12T15:24:55+00:00","og_image":[{"width":1140,"height":720,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/fnac-ip.jpg","type":"image\/jpeg"}],"author":"Elena Serrano S\u00e1nchez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Elena Serrano S\u00e1nchez","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=142889#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=142889"},"author":{"name":"Elena Serrano S\u00e1nchez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/705580dd5f70a7f3a83992c511230846"},"headline":"Fnac juega con el humor inteligente en su nueva campa\u00f1a","datePublished":"2022-01-12T13:38:39+00:00","dateModified":"2022-01-12T15:24:55+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=142889"},"wordCount":166,"image":{"@id":"https:\/\/ipmark.com\/?p=142889#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/fnac-ip.jpg","keywords":["publicidad"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=142889","url":"https:\/\/ipmark.com\/?p=142889","name":"Fnac reivindica el humor inteligente en su nueva campa\u00f1a","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=142889#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=142889#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/fnac-ip.jpg","datePublished":"2022-01-12T13:38:39+00:00","dateModified":"2022-01-12T15:24:55+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/705580dd5f70a7f3a83992c511230846"},"description":"\u201cTe falta Fnac\u201d, a trav\u00e9s de ingeniosos mensajes, apela al conocimiento cultural y tecnol\u00f3gico de los vendedores de la compa\u00f1\u00eda.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=142889#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=142889"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=142889#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/fnac-ip.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/fnac-ip.jpg","width":1140,"height":720,"caption":"Te falta Fnac"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=142889#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Fnac juega con el humor inteligente en su nueva campa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/705580dd5f70a7f3a83992c511230846","name":"Elena Serrano S\u00e1nchez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1283f7536c600df356ece5413123f7b0b2274f7d0e2909e9224aa3ed5e0588ae?s=96&d=mm&r=g","caption":"Elena Serrano S\u00e1nchez"},"url":"https:\/\/ipmark.com\/?author=7342"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/7342"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142889"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142889\/revisions"}],"predecessor-version":[{"id":142965,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142889\/revisions\/142965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/142890"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}