{"id":142876,"date":"2022-01-12T14:05:34","date_gmt":"2022-01-12T13:05:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=142876"},"modified":"2022-03-21T13:38:33","modified_gmt":"2022-03-21T12:38:33","slug":"llega-el-experiential-summit-para-analizar-el-marketing-experiencial-y-eventos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142876","title":{"rendered":"Llega el eXperiential Summit para analizar el marketing experiencial y eventos"},"content":{"rendered":"<p><strong>Las experiencias se han convertido en piezas fundamentales tanto del marketing de empresas como de la vida cotidiana. Por ello, las marcas se preocupan cada vez m\u00e1s por las experiencias que ofrecen. De este modo, el concepto CEX (<i>Customer experience<\/i>) es m\u00e1s clave que nunca: los puntos de venta tienen que ser entornos experienciales m\u00e1s que transaccionales.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El deporte, la cultura y la m\u00fasica han conseguido crear experiencias \u00fanicas pero en esferas separadas. As\u00ed, nace el <a href=\"https:\/\/ex-summit.com\/\" target=\"_blank\" rel=\"noopener\"><strong>eXperiential Summit<\/strong><\/a> (eXs) de <strong>Grupo eventoplus<\/strong>, dos d\u00edas dedicados a analizar todas las facetas en un <strong>ejercicio de fertilizaci\u00f3n cruzada<\/strong>; con el objetivo de mostrar el poder de complementaci\u00f3n de todas estas capas de la experiencia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La conferencia que se celebrar\u00e1 el <strong>6-7 de abril en IFEMA Palacio Municipal<\/strong>, estar\u00e1 dirigida a profesionales de marketing, eventos, empresas, agencias y colectivos espec\u00edficos que dependan de la experiencia: retail, eventos culturales, eventos deportivos, profesionales de RRHH. \u201cEste \u2018viaje inmersivo\u2019 combina experiencias en vivo, sesiones formativas que cubren la experiencia desde diferentes campos, las herramientas y tecnolog\u00edas que ayudan a mejorar estas experiencias, demostraciones, exposiciones y oportunidades divertidas para establecer contactos y para conectar profesionales. La zona expo permitir\u00e1 descubrir y entender todos los recursos que facilitan la creaci\u00f3n de estas vivencias\u201d, asegura <\/span><b>Lynn Wong<\/b><span style=\"font-weight: 400;\">, socia de Grupo eventoplus y dise\u00f1adora del evento.\u00a0<\/span><\/p>\n<h2><b>Aprendizaje y experiencia en<\/b> el <b><span style=\"font-weight: 400;\"><strong>eXperiential<\/strong> <strong>Summit<\/strong><\/span><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00e1s de 1.500 personas podr\u00e1n formar parte de un festival de ideas y de experiencia, el cual se desarrollr\u00e7a en torno a tres l\u00edneas:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>La conferencia<\/strong>: Play &amp; Learn: Un programa formativo profesional siguiendo formatos interactivos y participativos (labs por grupos, workshops colaborativos para fomentar el intercambio de ideas y resolver retos, zona campfire para debates y demos&#8230;); shows y actividades entre sesiones para que no pare la intensidad de la experiencia. Zonas VIP con barras de F&amp;B, actividades de marcas, zonas de trabajo y conexiones&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>La expo<\/strong>: Play &amp; Discover. Un espacio expositivo que ense\u00f1a las soluciones innovadoras para crear experiencias y permite vivir experiencias impactantes. Shows, actividades, zonas de diversi\u00f3n y networking con juegos, actividades anti-stress, gastronom\u00eda, y demos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>La connexi\u00f3n<\/strong>: Play &amp; Social. El evento est\u00e1 dise\u00f1ado para que los participantes disfruten de un entorno din\u00e1mico donde hacer negocios, con conexiones apoyadas en la tecnolog\u00eda para identificar sinergias, momentos de relaciones, charlas y co-creaci\u00f3n, diversi\u00f3n con actividades y experiencias.<\/span><\/li>\n<\/ul>\n<h2><b>Concurso de la Mejor eXperiencia<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El <strong>Concurso de la Mejor eXperiencia<\/strong> tendr\u00e1 como objetivo identificar las <strong>experiencias m\u00e1s impactantes para darles una presencia privilegiada en la zona de exposici\u00f3n<\/strong>. Adem\u00e1s, cualquier empresa puede participar para ganar un espacio gratuito en dicha zona.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La creatividad; innovaci\u00f3n, la interactividad; el <\/span><i><span style=\"font-weight: 400;\">engagement <\/span><\/i><span style=\"font-weight: 400;\">que permite y el impacto son los criterios de evaluaci\u00f3n que facilitar\u00e1n la elecci\u00f3n de <strong>tres ganadores<\/strong>. Las participaci\u00f3n al concurso es gratuita, se limita a 3 candidaturas por empresas y el 14 de febrero es la fecha m\u00e1xima para enviar las candidaturas.<\/span><\/p>\n<p><a href=\"https:\/\/ex-summit.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-142877 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/concurso-ok.png\" alt=\"eXperiential Summit\" width=\"800\" height=\"720\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/concurso-ok.png 800w, https:\/\/ipmark.com\/wp-content\/uploads\/concurso-ok-300x270.png 300w, https:\/\/ipmark.com\/wp-content\/uploads\/concurso-ok-768x691.png 768w, https:\/\/ipmark.com\/wp-content\/uploads\/concurso-ok-100x90.png 100w, https:\/\/ipmark.com\/wp-content\/uploads\/concurso-ok-706x635.png 706w, https:\/\/ipmark.com\/wp-content\/uploads\/concurso-ok-24x22.png 24w, https:\/\/ipmark.com\/wp-content\/uploads\/concurso-ok-36x32.png 36w, https:\/\/ipmark.com\/wp-content\/uploads\/concurso-ok-48x43.png 48w, https:\/\/ipmark.com\/wp-content\/uploads\/concurso-ok-600x540.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La conferencia experiencial tratar\u00e1 las grandes tendencias e innovaciones del momento, del customer experience al metaverso. <\/p>\n","protected":false},"author":7342,"featured_media":142878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[2227],"class_list":["post-142876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Llega el eXperiential Summit para analizar el marketing 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