{"id":142861,"date":"2022-01-11T17:01:02","date_gmt":"2022-01-11T16:01:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=142861"},"modified":"2022-01-11T17:01:02","modified_gmt":"2022-01-11T16:01:02","slug":"roberto-sanz-nuevo-dircom-hm-hospitales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142861","title":{"rendered":"Roberto Sanz, nuevo director de comunicaci\u00f3n de HM Hospitales"},"content":{"rendered":"<p><strong>Roberto Sanz Soblechero<\/strong> ser\u00e1 el nuevo director de comunicaci\u00f3n, marketing, relaciones institucionales y eventos de <strong>HM Hospitales<\/strong>. Con esta incorporaci\u00f3n se pretende reforzar al grupo, fortaleciendo su apuesta de omnicanalidad para tener una gesti\u00f3n integrada digital con todos sus\u00a0<em>stakeholders<\/em>, apoyada por nuevas tecnolog\u00edas.<\/p>\n<p><span style=\"font-weight: 400;\">El directivo es licenciado en Ciencias de la Informaci\u00f3n por la Universidad Complutense de Madrid. Cuenta con un m\u00e1ster en direcci\u00f3n de marketing y es MBA en marketing digital y comercio electr\u00f3nico. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su trayectoria profesional, de m\u00e1s de veinte a\u00f1os, abarca diversos medios de comunicaci\u00f3n nacionales y auton\u00f3micos, como\u00a0<strong>Onda Cero Radio<\/strong> o televisiones regionales de\u00a0<strong>Castilla y Le\u00f3n\u00a0<\/strong>y\u00a0<strong>Navarra<\/strong>. M\u00e1s tarde, fue responsable de comunicaci\u00f3n en el\u00a0<strong>Grupo El Corte Ingl\u00e9s\u00a0<\/strong>en varias regiones. En los \u00faltimos seis a\u00f1os ha desempe\u00f1ado el cargo de responsable de comunicaci\u00f3n y estrategia en el <strong>Grupo Matarromera<\/strong>.\u00a0<\/span><\/p>\n<p>\u00abEn un momento tan importante para la salud queremos transmitir una informaci\u00f3n cercana, sencilla, \u00fatil y que genere confianza a la sociedad. Para ello,\u00a0<strong>HM Hospitales<\/strong> afronta con plenas garant\u00edas una etapa donde la comunicaci\u00f3n, el marketing y la digitalizaci\u00f3n est\u00e9n al servicio de las personas\u00bb, explica\u00a0<strong>Roberto Sanz<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HM Hospitales ha designado a Roberto Sanz como su nuevo dircom para fortalecer su apuesta por la omnicanalidad y las tecnolog\u00edas disruptivas. <\/p>\n","protected":false},"author":6924,"featured_media":142872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-142861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roberto Sanz, nuevo director de 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