{"id":142842,"date":"2022-01-11T14:29:02","date_gmt":"2022-01-11T13:29:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=142842"},"modified":"2022-01-11T14:29:02","modified_gmt":"2022-01-11T13:29:02","slug":"silvia-bajo-se-incorpora-a-llyc-como-senior-advisor","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142842","title":{"rendered":"Silvia Bajo se incorpora a LLYC como \u2018senior advisor\u2019\u00a0"},"content":{"rendered":"<p><b>LLYC ha elegido a Silvia Bajo como su nueva <\/b><b><i>senior advisor<\/i><\/b><b> de la compa\u00f1\u00eda en Espa\u00f1a, quien colaborar\u00e1 con la firma, especialmente, con el \u00e1rea de Engagement desde la que se trabaja en la construcci\u00f3n de relatos diferenciales para las compa\u00f1\u00edas. Se trata de una de las expertas en comunicaci\u00f3n y marca m\u00e1s reconocidas de nuestro pa\u00eds. En 2021, recibi\u00f3 el galard\u00f3n a la Trayectoria Profesional del Club de Jurados de los Premios Eficacia<\/b><span>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCreo en la comunicaci\u00f3n en todas sus f\u00f3rmulas, como una herramienta que no cambia realidades pero que <\/span><b>ayuda en la transformaci\u00f3n de los negocios y de las percepciones. <\/b><span style=\"font-weight: 400;\">Puede ayudar a que los negocios compitan mejor en sus mercados y a que las marcas sean m\u00e1s relevantes y capaces de conectar y emocionar a sus p\u00fablicos\u201d, ha asegurado Silvia Bajo, tras su nombramiento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Silvia Bajo cuenta con <\/span><b>m\u00e1s de 25 a\u00f1os de experiencia en el mundo de las marcas, el marketing y la comunicaci\u00f3n<\/b><span style=\"font-weight: 400;\">. Ha sido, hasta octubre de 2021, directora corporativa de marca de <\/span><b>Caixabank,<\/b><span style=\"font-weight: 400;\"> puesto al que accedi\u00f3 tras nueve a\u00f1os como directora de marca de <\/span><b>Bankia <\/b><span style=\"font-weight: 400;\">y siete anteriores en la misma posici\u00f3n en <\/span><b>Bancaja<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su experiencia tambi\u00e9n incluye cargos relevantes en agencia, ya que sus inicios profesionales fueron en<\/span><b> Bassat Ogilvy, Lowe Lintas y Saatchi &amp; Saatchi<\/b><span style=\"font-weight: 400;\"> como gestora de cuentas. Es licenciada en Ciencias de la Informaci\u00f3n por la Universidad Complutense de Madrid y M\u00e1ster en Comunicaci\u00f3n Corporativa y Publicitaria. Ha cursado el DIBEX de ISDI y un Programa de Alta Direcci\u00f3n (PAD) en IE Business School.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La incorporaci\u00f3n de Silvia como <\/span><i><span style=\"font-weight: 400;\">senior advisor<\/span><\/i><span style=\"font-weight: 400;\"> sumar\u00e1 al equipo de Engagement, dirigido por Patricia Cavada, <\/span><b>la visi\u00f3n del cliente, la atenci\u00f3n a nuevas tendencias y una mayor capacidad para integrar<\/b><span style=\"font-weight: 400;\">, desde la visi\u00f3n m\u00e1s estrat\u00e9gica de las marcas, las diferentes disciplinas en las que LLYC ya tiene capacidades destacadas. Entre las campa\u00f1as realizadas por esta \u00e1rea, est\u00e1n <\/span><b>\u2018Invisible Soledad\u2019 de la Fundaci\u00f3n BBK<\/b><span style=\"font-weight: 400;\">, que ya ha recibido m\u00e1s de 50 premios, o la estrategia de posicionamiento en territorio<\/span><b> \u2018Screen Pollution\u2019 para Multi\u00f3pticas<\/b><span style=\"font-weight: 400;\">, adem\u00e1s de las iniciativas <\/span><b>\u2018Sembrando el Futuro\u2019 y \u2018El sentido del Cacao\u2019 para BBVA.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colaborar\u00e1 con el \u00e1rea de Engagement de la compa\u00f1\u00eda, desde la que se trabaja en la construcci\u00f3n de relatos diferenciales para las marcas.<\/p>\n","protected":false},"author":30,"featured_media":142845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-142842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Silvia Bajo se incorpora a LLYC como \u2018senior advisor\u2019\u00a0<\/title>\n<meta name=\"description\" content=\"LLYC ha elegido a Silvia Bajo como su nueva senior advisor de la compa\u00f1\u00eda en Espa\u00f1a, con m\u00e1s de 25 a\u00f1os de experiencia en la industria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=142842\" 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