{"id":142685,"date":"2022-01-10T14:20:01","date_gmt":"2022-01-10T13:20:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=142685"},"modified":"2022-01-10T14:20:01","modified_gmt":"2022-01-10T13:20:01","slug":"campanas-paid-media-crecen-2021","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142685","title":{"rendered":"Las campa\u00f1as de &#8216;paid media&#8217; crecen un 10% en 2021"},"content":{"rendered":"<p><strong>Getfluence<\/strong>,\u00a0<em>marketplace<\/em> internacional de campa\u00f1as de\u00a0<em>branded content<\/em>, ha registrado un aumento anual del\u00a0<strong>37% en el valor de las campa\u00f1as de\u00a0<em>paid media<\/em><\/strong> que realizan sus clientes. Durante 2021, las empresas realizaron un\u00a0<strong>10% m\u00e1s de campa\u00f1as de\u00a0<em>paid media<\/em> que en el a\u00f1o anterior<\/strong>, marcado por la pandemia.<\/p>\n<p>Este crecimiento viene en consonancia con las tendencias ya se\u00f1aladas en el White Paper sobre\u00a0<em>branded content<\/em> elaborado por el\u00a0<em>marketplace<\/em>. En \u00e9l, se analizan las tendencias principales en la forma en el que las empresas emplean los art\u00edculos patrocinados como parte de su\u00a0<em>marketing mix<\/em>.<\/p>\n<p>Un 42,7% de usuarios de Internet emplean bloqueadores de anuncios al menos una vez al mes. \u00abEsta tendencia obliga a que las empresas sean m\u00e1s inteligentes para contornearlos. Los contenidos patrocinados resultan ser una buena opci\u00f3n\u00bb, comparte\u00a0<strong>Juan Luis Fuentes<\/strong>, director comercial de\u00a0<strong>Getfluence<\/strong>. \u00abSe espera que este mercado alcance un volumen de negocio de 402.000 millones de euros en 2025 frente a los 85,83 millones de euros en 2020\u00bb.<\/p>\n<h2>Contar con <em>influencers<\/em><\/h2>\n<p>\u00abLas marcas ven cada vez m\u00e1s los contenidos patrocinados como una de sus herramientas m\u00e1s efectivas para llegar a su base de clientes\u00bb, prosigue\u00a0<strong>Fuentes<\/strong>. \u00abUna de las tendencias m\u00e1s interesantes el el mayor uso de contenidos redactados por l\u00edderes de opini\u00f3n o\u00a0<em>influencers<\/em> para atraer a los consumidores. Las marcas son\u00a0<strong>cada vez m\u00e1s conscientes de que no es suficiente con \u00abvender\u00bb su oferta<\/strong>. Deben proporcionar contenido \u00fatil, perspicaz o informativo sobre una variedad de temas que preocupen a sus clientes\u00bb.<\/p>\n<p>El\u00a0<em>marketplace<\/em> conecta a anunciantes con medios digitales para desarrollar el contenido patrocinado de una forma simple y eficiente, ahorrando tiempo. El contenido se gestiona en la plataforma y el impacto de la campa\u00f1a es sencillo de medir y analizar. Tras automatizar cada paso del proceso,\u00a0<strong>Getfluence<\/strong> evita organizar y concretar campa\u00f1as editoriales con publicaciones de forma individual. Esto ahorra a todas las partes involucradas una cantidad significativa de tiempo y recursos, y asegura que las marcas obtengan el m\u00e1ximo impacto de su inversi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se ha registrado un aumento anual del 37% en el valor de las campa\u00f1as de branded content. Se prev\u00e9 que contin\u00fae creciendo en los pr\u00f3ximos a\u00f1os. <\/p>\n","protected":false},"author":6924,"featured_media":142706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[673],"class_list":["post-142685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-branded-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las campa\u00f1as de &#039;paid media&#039; crecen un 10% en 2021<\/title>\n<meta name=\"description\" content=\"Se ha registrado un aumento anual del 37% en el valor de las campa\u00f1as de branded content. Se prev\u00e9 que siga creciendo en los pr\u00f3ximos a\u00f1os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=142685\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las campa\u00f1as de &#039;paid media&#039; crecen un 10% en 2021\" \/>\n<meta property=\"og:description\" content=\"Se ha registrado un aumento anual del 37% en el valor de las campa\u00f1as de branded content. Se prev\u00e9 que siga creciendo en los pr\u00f3ximos a\u00f1os.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=142685\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-10T13:20:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/datos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Briones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Briones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142685#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142685\"},\"author\":{\"name\":\"Laura Briones\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"headline\":\"Las campa\u00f1as de &#8216;paid media&#8217; crecen un 10% en 2021\",\"datePublished\":\"2022-01-10T13:20:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142685\"},\"wordCount\":355,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142685#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/datos.jpg\",\"keywords\":[\"Branded Content\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142685\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=142685\",\"name\":\"Las campa\u00f1as de 'paid media' crecen un 10% en 2021\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142685#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142685#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/datos.jpg\",\"datePublished\":\"2022-01-10T13:20:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"description\":\"Se ha registrado un aumento anual del 37% en el valor de las campa\u00f1as de branded content. Se prev\u00e9 que siga creciendo en los pr\u00f3ximos a\u00f1os.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142685#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=142685\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142685#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/datos.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/datos.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142685#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Las campa\u00f1as de &#8216;paid media&#8217; crecen un 10% en 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\",\"name\":\"Laura Briones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"caption\":\"Laura Briones\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=6924\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las campa\u00f1as de 'paid media' crecen un 10% en 2021","description":"Se ha registrado un aumento anual del 37% en el valor de las campa\u00f1as de branded content. Se prev\u00e9 que siga creciendo en los pr\u00f3ximos a\u00f1os.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=142685","og_locale":"es_ES","og_type":"article","og_title":"Las campa\u00f1as de 'paid media' crecen un 10% en 2021","og_description":"Se ha registrado un aumento anual del 37% en el valor de las campa\u00f1as de branded content. Se prev\u00e9 que siga creciendo en los pr\u00f3ximos a\u00f1os.","og_url":"https:\/\/ipmark.com\/?p=142685","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-01-10T13:20:01+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/datos.jpg","type":"image\/jpeg"}],"author":"Laura Briones","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Laura Briones","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=142685#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=142685"},"author":{"name":"Laura Briones","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"headline":"Las campa\u00f1as de &#8216;paid media&#8217; crecen un 10% en 2021","datePublished":"2022-01-10T13:20:01+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=142685"},"wordCount":355,"image":{"@id":"https:\/\/ipmark.com\/?p=142685#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/datos.jpg","keywords":["Branded Content"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=142685","url":"https:\/\/ipmark.com\/?p=142685","name":"Las campa\u00f1as de 'paid media' crecen un 10% en 2021","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=142685#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=142685#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/datos.jpg","datePublished":"2022-01-10T13:20:01+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"description":"Se ha registrado un aumento anual del 37% en el valor de las campa\u00f1as de branded content. Se prev\u00e9 que siga creciendo en los pr\u00f3ximos a\u00f1os.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=142685#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=142685"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=142685#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/datos.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/datos.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=142685#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Las campa\u00f1as de &#8216;paid media&#8217; crecen un 10% en 2021"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a","name":"Laura Briones","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","caption":"Laura Briones"},"url":"https:\/\/ipmark.com\/?author=6924"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/6924"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142685"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142685\/revisions"}],"predecessor-version":[{"id":142739,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142685\/revisions\/142739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/142706"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}