{"id":142673,"date":"2022-01-10T13:59:38","date_gmt":"2022-01-10T12:59:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=142673"},"modified":"2022-01-10T14:16:22","modified_gmt":"2022-01-10T13:16:22","slug":"taco-bell-suscripcion-restaurantes-eeuu","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142673","title":{"rendered":"\u00bfSuscribirse a un restaurante? Taco Bell se suma a este modelo en Estados Unidos"},"content":{"rendered":"<p>Ante la forma de consumo de las plataformas OTT, la\u00a0<em>fast food<\/em>\u00a0<strong>Taco Bell\u00a0<\/strong>quiere apuntarse a este modelo de negocio por suscripci\u00f3n, donde el pasado\u00a0<strong>6 de enero<\/strong> lanz\u00f3 su\u00a0<strong>programa de tacos diarios a lo largo de Estados Unidos<\/strong>. Esta suscripci\u00f3n mensual cuesta unos\u00a0<strong>10 d\u00f3lares<\/strong>, aunque var\u00eda en funci\u00f3n de la regi\u00f3n donde se sit\u00fae el establecimiento.<\/p>\n<p>La compa\u00f1\u00eda lleva a cabo este m\u00e9todo tras\u00a0<strong>realizar una prueba en Arizona\u00a0<\/strong>durante el mes de septiembre, donde obtuvieron buenos resultados. Los fans de la cadena pueden suscribirse al\u00a0<strong>Taco Lover&#8217;s Pass<\/strong>, donde podr\u00e1n pedir un taco diario durante 30 d\u00edas seguidos a trav\u00e9s de la\u00a0<em>app<\/em>.<\/p>\n<h2>Captar a clientes tras la crisis sanitaria<\/h2>\n<p>El coronavirus afect\u00f3 fuertemente al desempe\u00f1o de\u00a0<strong>Taco Bell<\/strong>. Ahora mismo, la compa\u00f1\u00eda busca soluciones para recuperar esas ventas, en especial en los servicios de cena y desayunos, donde mayores p\u00e9rdidas registr\u00f3.<\/p>\n<p>De ah\u00ed que ahora experimente con los modelos de suscripci\u00f3n, m\u00e1s propios de otros sectores. La prueba en Arizona supuso, seg\u00fan cifras de la compa\u00f1\u00eda, que el 20% de los clientes que adquirieron la suscripci\u00f3n eran nuevos en el programa de recompensas de la cadena. Adem\u00e1s, un\u00a0<strong>20% renov\u00f3 la suscripci\u00f3n por segunda vez<\/strong>.<\/p>\n<h2>Un modelo ya probado<\/h2>\n<p>A pesar de los buenos resultados, este modelo ya fue experimentado por otras cadenas de restaurantes antes que\u00a0<strong>Taco Bell<\/strong>. Sin embargo, no sembraron el mismo \u00e9xito.\u00a0<strong>Burger King<\/strong>, por ejemplo, lanz\u00f3 un\u00a0<strong>programa de suscripci\u00f3n de caf\u00e9<\/strong> por cinco d\u00f3lares mensuales, pero sus pobres resultados suspendieron la iniciativa.<\/p>\n<p>Por otro lado,\u00a0<strong>Panera Bread<\/strong> s\u00ed que capt\u00f3 la atenci\u00f3n de los clientes. Su modelo de suscripci\u00f3n ofrec\u00eda caf\u00e9 y t\u00e9 ilimitados por\u00a0<strong>8,99 d\u00f3lares mensuales<\/strong>, con tres meses gratis. En tan s\u00f3lo un a\u00f1o, la iniciativa contaba con alrededor de\u00a0<strong>500.000 suscriptores<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taco Bell se suma al modelo de suscripci\u00f3n mensual desde el pasado 6 de enero, lanzando un programa de tacos por todo EE.UU. por tan s\u00f3lo diez d\u00f3lares mensuales. <\/p>\n","protected":false},"author":6924,"featured_media":142675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-142673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSuscribirse a un restaurante? 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