{"id":142488,"date":"2022-01-05T09:55:15","date_gmt":"2022-01-05T08:55:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=142488"},"modified":"2022-01-05T14:45:43","modified_gmt":"2022-01-05T13:45:43","slug":"stg-completa-compra-kantar-reputation-intelligence","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142488","title":{"rendered":"STG completa la compra de Kantar Reputation Intelligence"},"content":{"rendered":"<p><strong>La firma inversora Symphony Technology Group (STG) ha completado con \u00e9xito la adquisici\u00f3n de Kantar Reputation Intelligence, el \u00e1rea de consultor\u00eda de la compa\u00f1\u00eda de investigaci\u00f3n, junto con las compras de PRgloo y Onclusive.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Tras la compra de estas tres compa\u00f1\u00edas, STG ha decidido lanzar una nueva empresa que operar\u00e1 bajo el nombre de <strong>Onclusive<\/strong>, y que servir\u00e1 para unificar los servicios que ofrec\u00eda cada una.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por un lado, el \u00e1rea de consultor\u00eda de Kantar Reputation Intelligence; la gesti\u00f3n de las relaciones con los medios de comunicaci\u00f3n de la brit\u00e1nica PRgloo y la Inteligencia Artificial (IA) y ciencia de datos con sede en Estados Unidos, Onclusive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha expresado<strong> J.T. Treadwell<\/strong>, director general de <strong>STG<\/strong>, en 2021 la compa\u00f1\u00eda \u201cdej\u00f3 clara su intenci\u00f3n de crear una empresa de software e informaci\u00f3n l\u00edder en el mercado mediante la propuesta de adquisici\u00f3n de Kantar Reputation Intelligence. Completar esa adquisici\u00f3n es un primer paso muy importante y las capacidades adicionales que aportan Onclusive y PRgloo ampl\u00edan el alcance de nuestro compromiso para ofrecer las mejores soluciones a los equipos de relaciones p\u00fablicas y comunicaci\u00f3n, tanto ahora como en el futuro\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>En Espa\u00f1a, la nueva empresa estar\u00e1 dirigida por H\u00e9ctor Linares<\/strong>, el que fuera hasta ahora director comercial de Reputation Intelligence en Kantar Espa\u00f1a. Presente en la firma de investigaci\u00f3n desde 2014, ejerci\u00f3 de responsable de producci\u00f3n en Kantar Social TV Ratings, para cuatro a\u00f1os m\u00e1s tarde ser nombrado director del \u00e1rea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde entonces, ha intervenido en el desarrollo de la parte digital y de redes sociales de la empresa hasta dar el paso a la divisi\u00f3n de seguimiento y an\u00e1lisis de medios, que es el \u00e1rea que lidera tambi\u00e9n actualmente en Onclusive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00abNuestros clientes fueron los precursores de lo que es ahora la nueva compa\u00f1\u00eda: nos dijeron que quer\u00edan un socio de confianza que les ayudara a acceder e integrar nuestros mejores servicios. Los hemos escuchado y, a partir de hoy, Onclusive ayudar\u00e1 a todos los clientes -desde peque\u00f1as empresas hasta multinacionales p\u00fablicas y privadas- a configurar, optimizar y analizar sus estrategias de comunicaci\u00f3n\u201d, ha apuntado Linares.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Onclusive dar\u00e1 servicio a una<strong> cartera de m\u00e1s de 9.000 clientes, procedentes de 130 mercados<\/strong>. Su plantilla supera los 1.100 empleados, distribuidos entre Estados Unidos, Reino Unido, Irlanda, Francia, Italia, Espa\u00f1a, Alemania y Australia.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La firma inversora fusiona la que fuera \u00e1rea de consultor\u00eda de Kantar con PRgloo y Onclusive, y lanza una nueva compa\u00f1\u00eda, que en Espa\u00f1a estar\u00e1 dirigida por H\u00e9ctor Linares. <\/p>\n","protected":false},"author":29,"featured_media":142490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[398,50],"class_list":["post-142488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-investigacion","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STG completa la 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