{"id":142461,"date":"2022-01-04T08:00:32","date_gmt":"2022-01-04T07:00:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=142461"},"modified":"2022-01-05T08:30:23","modified_gmt":"2022-01-05T07:30:23","slug":"caida-historica-del-consumo-televisivo-en-2021-geca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142461","title":{"rendered":"Ca\u00edda hist\u00f3rica del consumo televisivo en 2021, el m\u00e1s bajo desde 1993"},"content":{"rendered":"

Geca ha presentado su balance anual de audiencias en televisi\u00f3n en 2021, con datos de Kantar, en el que destacan la ca\u00edda hist\u00f3rica del consumo televisivo<\/a> durante el a\u00f1o pasado, con 206 minutos, la cifra m\u00e1s baja desde 1993 (204 minutos). La anterior m\u00e1s reducida, la de 1992, con 192 minutos.\u00a0<\/b><\/p>\n

La audiencia media de 2021 ha sido de 6.546 millones de espectadores, un 10,56% menos que 2020 y un 2,90% menos que 2019. De hecho,<\/span> la cifra del a\u00f1o pasado es la m\u00e1s baja desde el a\u00f1o 2007 (6.502.000),<\/b> seg\u00fan datos de la evoluci\u00f3n hist\u00f3rica anual del consumo televisivo en minutos y de audiencia media de Geca.<\/span><\/p>\n

Todos los targets reducen su consumo<\/b><\/h3>\n

Despu\u00e9s de elevados \u00edndices de consumo en 2020 debido al confinamiento y diferentes restricciones en Espa\u00f1a, el a\u00f1o pasado los ciudadanos han pasado menos tiempo frente al televisor, alcanzando m\u00ednimos hist\u00f3ricos.<\/span> Todos los targets han reducido su tiempo de media en 2021,<\/b> destacando los ni\u00f1os de entre 4 y 12 a\u00f1os, con un descenso del consumo de 32 minutos ; los adultos de entre 45 y 64 a\u00f1os, de 32 minutos, respecto a los datos de hace dos ejercicios. Los mayores de 65 a\u00f1os siguen liderando el consumo de este medio, a pesar de bajar 19 minutos.<\/span><\/p>\n

Los espectadores con <\/span>plataformas de pago (OTTs) <\/b>han reducido su consumo diario de televisi\u00f3n lineal en 19 minutos durante el a\u00f1o pasado, frente a los siete minutos menos de media de los que no tienen inscripci\u00f3n.\u00a0<\/span><\/p>\n

Telecinco, la cadena de la d\u00e9cada\u00a0<\/b><\/h3>\n

Por cadenas, <\/span>Telecinco<\/a> se posiciona, por d\u00e9cimo a\u00f1o consecutivo, como canal l\u00edder en los hogares espa\u00f1oles<\/b>, con un share anual del 14,9% (+0,3 puntos porcentuales respecto a 2020), a pesar de perder el trono tres meses del ejercicio anterior. De hecho, ha registrado su mejor cuota anual desde el 2009 (15,1%). Le sigue, de cerca, <\/span>Antena 3,<\/b> con un share del 13,8% (+2 pp), que tambi\u00e9n ha registrado su mejor cuota desde 2009 (14,7%).\u00a0<\/span><\/p>\n

En tercera posici\u00f3n<\/span>, La 1,<\/b> con un share de 8,8% en 2021 (-0,6 pp);<\/span> La Sexta<\/b>, con 6,4% (-0,6 pp);<\/span> Cuatro,<\/b> con 5,3% (-0,1 pp);<\/span> La 2,<\/b> con 2,9% (+0,1 pp); <\/span>Nova<\/b>, con 2,4% (-0,1 pp); <\/span>FDF,<\/b> con 2,4% (-0,2 pp); <\/span>Trece<\/b>, con 2,2% (0,1 pp) y <\/span>Energy<\/b>, con 2,1% (-0,2 pp), cierran el Top 10 de share de las cadenas nacionales en abierto. El informe de Geca destaca que <\/span>La 1 ha bajado en 2021 por primera vez del 9%, lo que supone su m\u00ednimo anual hist\u00f3rico, mientras que La 2 ha recogido su mejor share desde 2010 (3,1%).\u00a0<\/b><\/p>\n

Por su parte, las <\/span>auton\u00f3micas p\u00fablicas <\/b>(share de 8,1%;+0,1 pp respecto a 2020) han crecido ligeramente en 2021, y han conseguido su cuota m\u00e1s alta desde 2013 (8,5%).<\/span><\/p>\n

Atresmedia pisa los talones a Mediaset<\/strong><\/h3>\n

Por grupos, <\/span>Mediaset Espa\u00f1a<\/b> ha vuelto a liderar la cuota de pantalla, con el 28,2%, a pesar de registrar una ca\u00edda de 0,2 pp respecto al 2020. <\/span>Atresmedia, <\/b>en cambio, ha aumentado un 2% su cuota, hasta el 27,3%. RTVE, con el 14,5%, ha reducido su cuota nueve d\u00e9cimas, consecuencias de las bajadas de audiencia de La 1 (-0,6) y de Clan (-0,4).<\/span><\/p>\n

Y, finalmente, acerca del contenido, el <\/span>deporte en abierto <\/b>ha copado los primeros puestos del ranking de los programas m\u00e1s vistos en 2021 con la \u2018Eurocopa\u2019 (Telecinco), la \u2018Copa del Rey\u2019 n(Telecinco) y la \u2018UEFA Nations League\u2019 al frente.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La audiencia media del a\u00f1o pasado ha sido de 6.546.000 de espectadores, un 10,56% menos que 2020 y un 2,90% menos que 2019.\u00a0\u00a0<\/p>\n","protected":false},"author":30,"featured_media":142462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-142461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"\nCa\u00edda hist\u00f3rica del consumo televisivo en 2021 - GECA<\/title>\n<meta name=\"description\" content=\"Geca destaca la ca\u00edda hist\u00f3rica del consumo televisivo durante el a\u00f1o pasado, con 206 minutos, la cifra m\u00e1s baja desde 1993.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=142461\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ca\u00edda hist\u00f3rica del consumo televisivo en 2021 - GECA\" \/>\n<meta property=\"og:description\" content=\"Geca destaca la ca\u00edda hist\u00f3rica del consumo televisivo durante el a\u00f1o pasado, con 206 minutos, la cifra m\u00e1s baja desde 1993.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=142461\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-04T07:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-05T07:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/consumo-television-Geca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142461#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142461\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Ca\u00edda hist\u00f3rica del consumo televisivo en 2021, el m\u00e1s bajo desde 1993\",\"datePublished\":\"2022-01-04T07:00:32+00:00\",\"dateModified\":\"2022-01-05T07:30:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142461\"},\"wordCount\":548,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142461#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/consumo-television-Geca.jpg\",\"keywords\":[\"televisi\u00f3n\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142461\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=142461\",\"name\":\"Ca\u00edda hist\u00f3rica del consumo televisivo en 2021 - GECA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142461#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142461#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/consumo-television-Geca.jpg\",\"datePublished\":\"2022-01-04T07:00:32+00:00\",\"dateModified\":\"2022-01-05T07:30:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Geca destaca la ca\u00edda hist\u00f3rica del consumo televisivo durante el a\u00f1o pasado, con 206 minutos, la cifra m\u00e1s baja desde 1993.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142461#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=142461\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142461#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/consumo-television-Geca.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/consumo-television-Geca.jpg\",\"width\":626,\"height\":416},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142461#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ca\u00edda hist\u00f3rica del consumo televisivo en 2021, el m\u00e1s bajo desde 1993\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ca\u00edda hist\u00f3rica del consumo televisivo en 2021 - GECA","description":"Geca destaca la ca\u00edda hist\u00f3rica del consumo televisivo durante el a\u00f1o pasado, con 206 minutos, la cifra m\u00e1s baja desde 1993.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=142461","og_locale":"es_ES","og_type":"article","og_title":"Ca\u00edda hist\u00f3rica del consumo televisivo en 2021 - GECA","og_description":"Geca destaca la ca\u00edda hist\u00f3rica del consumo televisivo durante el a\u00f1o pasado, con 206 minutos, la cifra m\u00e1s baja desde 1993.","og_url":"https:\/\/ipmark.com\/?p=142461","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-01-04T07:00:32+00:00","article_modified_time":"2022-01-05T07:30:23+00:00","og_image":[{"width":626,"height":416,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/consumo-television-Geca.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=142461#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=142461"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Ca\u00edda hist\u00f3rica del consumo televisivo en 2021, el m\u00e1s bajo desde 1993","datePublished":"2022-01-04T07:00:32+00:00","dateModified":"2022-01-05T07:30:23+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=142461"},"wordCount":548,"image":{"@id":"https:\/\/ipmark.com\/?p=142461#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/consumo-television-Geca.jpg","keywords":["televisi\u00f3n"],"articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=142461","url":"https:\/\/ipmark.com\/?p=142461","name":"Ca\u00edda hist\u00f3rica del consumo televisivo en 2021 - GECA","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=142461#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=142461#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/consumo-television-Geca.jpg","datePublished":"2022-01-04T07:00:32+00:00","dateModified":"2022-01-05T07:30:23+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Geca destaca la ca\u00edda hist\u00f3rica del consumo televisivo durante el a\u00f1o pasado, con 206 minutos, la cifra m\u00e1s baja desde 1993.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=142461#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=142461"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=142461#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/consumo-television-Geca.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/consumo-television-Geca.jpg","width":626,"height":416},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=142461#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Ca\u00edda hist\u00f3rica del consumo televisivo en 2021, el m\u00e1s bajo desde 1993"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142461"}],"version-history":[{"count":7,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142461\/revisions"}],"predecessor-version":[{"id":142478,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142461\/revisions\/142478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/142462"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}