{"id":142338,"date":"2021-12-30T13:12:12","date_gmt":"2021-12-30T12:12:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=142338"},"modified":"2021-12-30T13:12:12","modified_gmt":"2021-12-30T12:12:12","slug":"estrella-galicia-campanadas-celebra-decada","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142338","title":{"rendered":"Estrella Galicia celebra una d\u00e9cada protagonizando las Campanadas"},"content":{"rendered":"<p><strong>Estrella Galicia celebra una <a href=\"https:\/\/ipmark.com\/estrella-galicia-spot-navidad\/\">d\u00e9cada<\/a> protagonizando el brindis tras las Campanadas en las televisiones de nuestro pa\u00eds. Este a\u00f1o, la marca cervecera acompa\u00f1ar\u00e1 a los espectadores de Antena 3, La Sexta, Telecinco, Cuatro y TVG para dar la bienvenida al 2022.\u00a0<\/strong><\/p>\n<p>En diciembre de 2012,\u00a0<strong>Estrella Galicia<\/strong> anunci\u00f3 una arriesgada apuesta publicitaria durante la retransmisi\u00f3n en directo de las Campanadas. Se trataba de una iniciativa rompedora, controvertida para algunos, en el marco de un evento televisivo especialmente tradicional.<\/p>\n<p style=\"font-weight: 400;\">El \u00e9xito de la iniciativa fue inmediato y, seg\u00fan\u00a0<strong>Santiago Migu\u00e9lez<\/strong>, director de marketing de\u00a0<strong>Hijos de Rivera<\/strong> en Espa\u00f1a, \u00abuna d\u00e9cada despu\u00e9s, hemos logrado establecer nuevas tradiciones en torno al momento de las Campanadas. A\u00f1o tras a\u00f1o,\u00a0<strong>Estrella Galicia\u00a0<\/strong>contin\u00faa siendo una de las marcas m\u00e1s recordadas de nuestra Nochevieja gracias a un innovador modelo publicitario que abri\u00f3 las puertas a nuevos formatos\u00bb.<\/p>\n<p style=\"font-weight: 400;\">La propuesta fue concebida y desarrollada en colaboraci\u00f3n con la agencia\u00a0<strong>Ymedia-Wink<\/strong>. La acci\u00f3n obtuvo importantes galardones del sector, como los Premios Iberoamericanos El Sol, que reconocieron\u00a0<strong>su vocaci\u00f3n diferenciadora y un cambio de paradigma.\u00a0<\/strong><\/p>\n<h2><strong>R\u00e9cord de audiencia en 2020<\/strong><\/h2>\n<p>La noche del 31 de diciembre de 2020 se marc\u00f3 un hito tras registrar\u00a0<strong>22,3 millones de espectadores en TV a medianoche.\u00a0<\/strong>Se traduce en un 94% de personas siguiendo el evento, con una audiencia media de\u00a0<strong>21 millones de espectadores<\/strong>.<\/p>\n<p style=\"font-weight: 400;\"><strong>Antena 3<\/strong> se hizo con la emisi\u00f3n de Campanadas m\u00e1s seguida en la historia de la televisi\u00f3n privada con m\u00e1s de 6,1 millones de espectadores en el \u00faltimo minuto del a\u00f1o. M\u00e1s de 9,1 Millones de espectadores recibieron el a\u00f1o brindando con la marca en sus televisores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cervecera celebra una d\u00e9cada protagonizando el minuto de oro de las Campanadas. Este a\u00f1o acompa\u00f1ar\u00e1 a los espectadores de Mediaset, Atresmedia y TVG. <\/p>\n","protected":false},"author":6924,"featured_media":142339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2114],"class_list":["post-142338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrella Galicia celebra una d\u00e9cada protagonizando las Campanadas<\/title>\n<meta name=\"description\" content=\"La marca cumple una d\u00e9cada protagonizando las Campanadas. 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