{"id":14227,"date":"2011-10-28T11:54:32","date_gmt":"2011-10-28T11:54:32","guid":{"rendered":"https:\/\/ipmark.com\/telefnica-ferrovial-y-repsol-campeones-de-la-comunicacin-corporativa\/"},"modified":"2011-10-28T11:54:32","modified_gmt":"2011-10-28T11:54:32","slug":"telefnica-ferrovial-y-repsol-campeones-de-la-comunicacin-corporativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14227","title":{"rendered":"Telef\u00f3nica, Ferrovial y Repsol, campeones de la comunicaci\u00f3n corporativa"},"content":{"rendered":"<p>La clasificaci\u00f3n europea de 2011 est\u00e1 encabezada por cuatro empresas que comparten el primer puesto: la holandesa Philips, que se mantiene en la primera posici\u00f3n por segundo a\u00f1o consecutivo, las alemanas Adidas y Henkel y la noruega Statoil.<\/p>\n<p>Seg\u00fan el estudio, un 75% de las 250 grandes empresas europeas analizadas considera que una comunicaci\u00f3n clara de su misi\u00f3n y valores corporativos influye positivamente en los resultados financieros. Las cuatro compa\u00f1\u00edas europeas que han obtenido la m\u00e1xima puntuaci\u00f3n han experimentado un fuerte crecimiento financiero.<\/p>\n<p>Carmen Valera, presidenta de Burson-Marsteller Espa\u00f1a, ha declarado al respecto: \u201cLas conclusiones que se desprenden de este segundo an\u00e1lisis refuerzan lo que ya revel\u00f3 el estudio de 2010: que la comunicaci\u00f3n de la misi\u00f3n es una herramienta estrat\u00e9gica clave para generar confianza y construir la reputaci\u00f3n corporativa\u201d.<\/p>\n<p>Entre las compa\u00f1\u00edas espa\u00f1olas mejor clasificadas, adem\u00e1s de Telef\u00f3nica, Ferrovial y Repsol, figuran Iberdrola y FCC. En un segundo nivel, destacan el BBVA, Santander, Mapfre y Gas Natural.<\/p>\n<p>Por sectores, las compa\u00f1\u00edas mejor puntuadas han sido BMW (autom\u00f3viles), Swiss (seguros financieros), Deutsche Post (servicios industriales de comercio), Stora Enso (materiales), Nokia (tecnolog\u00eda de la informaci\u00f3n), Vodafone Group (telecomunicaciones) y E.ON (servicios). En general, las empresas de los sectores de la tecnolog\u00eda de la informaci\u00f3n, la salud y las telecomunicaciones han obtenido una puntuaci\u00f3n por encima de la media; y las de los sectores de servicios y financiero, por debajo.<\/p>\n<p>El estudio completo se presentar\u00e1 a principios del a\u00f1o que viene.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La clasificaci\u00f3n europea de 2011 est\u00e1 encabezada por cuatro empresas que comparten el primer puesto: la holandesa Philips, que se<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-14227","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telef\u00f3nica, Ferrovial y Repsol, campeones de la comunicaci\u00f3n corporativa - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=14227\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telef\u00f3nica, Ferrovial y Repsol, campeones de la comunicaci\u00f3n corporativa - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La clasificaci\u00f3n europea de 2011 est\u00e1 encabezada por cuatro empresas que comparten el primer puesto: la holandesa Philips, que se\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=14227\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-28T11:54:32+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14227#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14227\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Telef\u00f3nica, Ferrovial y Repsol, campeones de la comunicaci\u00f3n corporativa\",\"datePublished\":\"2011-10-28T11:54:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14227\"},\"wordCount\":275,\"commentCount\":0,\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14227\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=14227\",\"name\":\"Telef\u00f3nica, Ferrovial y Repsol, campeones de la comunicaci\u00f3n corporativa - 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