{"id":142245,"date":"2021-12-29T14:26:35","date_gmt":"2021-12-29T13:26:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=142245"},"modified":"2021-12-29T14:26:35","modified_gmt":"2021-12-29T13:26:35","slug":"campanadas-ibai-ramonchu-fusion-dos-mundos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142245","title":{"rendered":"Campanadas con Ibai y Ramonchu: la fusi\u00f3n de dos mundos"},"content":{"rendered":"<p><strong>La Navidad no ser\u00eda la misma si no se celebrasen las Campanadas de fin de a\u00f1o en la Puerta del Sol de Madrid<\/strong>. <strong>En uno de esos famosos balcones estar\u00e1<a href=\"https:\/\/ipmark.com\/ibai-llanos-el-influencer-mas-popular-de-espana-en-2021\/\"> Ibai Llanos<\/a>, retransmitiendo las campanadas, por segundo a\u00f1o consecutivo, en Twitch. En esta ocasi\u00f3n, le acompa\u00f1ar\u00e1 el m\u00edtico presentador Ram\u00f3n Garc\u00eda, un veterano de este evento.\u00a0<\/strong><\/p>\n<p>En 2020,\u00a0<strong>Ibai<\/strong> alcanz\u00f3 cifras hist\u00f3ricas de audiencia, logrando m\u00e1s de\u00a0<strong>550.000 espectadores conectados durante el minuto de oro de las uvas<\/strong>, superando a canales de la televisi\u00f3n generalista. El\u00a0<em>streamer<\/em>, a d\u00eda de hoy, cuenta con\u00a0<strong>8,5 millones de seguidores en Twitch<\/strong>.<\/p>\n<p>Adem\u00e1s de\u00a0<strong>Ram\u00f3n Garc\u00eda<\/strong>, Ibai dar\u00e1 la cuenta atr\u00e1s acompa\u00f1ado de sus amigos <strong>Reven, Ander Cort\u00e9s, Barbeq<\/strong> y\u00a0<strong>Werly<\/strong>. Estas campanadas contar\u00e1n con el patrocinio de marcas como <strong>Grefusa, Prime Video, Domino&#8217;s <\/strong>o\u00a0<strong>Pepsi<\/strong>, para acompa\u00f1ar una noche que promete batir r\u00e9cords de audiencia en la plataforma de\u00a0<em>streaming<\/em>.<\/p>\n<p>\u00abIbai busca demostrar que\u00a0<strong>puede competir con la televisi\u00f3n<\/strong> y si contin\u00faa sumando a los anunciantes de TV, se fijar\u00e1n a\u00fan m\u00e1s en \u00e9l para futuras inversiones\u00bb, comenta\u00a0<strong>Nacho Mart\u00ed<\/strong>, director de an\u00e1lisis de audiencias y redes sociales de\u00a0<strong>Rebold<\/strong>. \u00abCon Ram\u00f3n Garc\u00eda da un mensaje de\u00a0<strong>querer llegar a un p\u00fablico masivo<\/strong>, no s\u00f3lo a los j\u00f3venes\u00bb.<\/p>\n<h2>Una Nochevieja llena de sorpresas<\/h2>\n<p><strong>Ram\u00f3n Garc\u00eda<\/strong> se pasa al mundo de\u00a0<strong>Twitch<\/strong>, por lo que entre ambos intentar\u00e1n atraer a varias generaciones. Desde\u00a0<strong>Rebold <\/strong>comentan que una de las posibilidades que ha podido motivar esta uni\u00f3n es el\u00a0<strong>posible relanzamiento del Grand Prix<\/strong>, ya que el\u00a0<em>streamer<\/em> ha expresado su deseo del regreso del ic\u00f3nico programa veraniego.<\/p>\n<p>Las campanadas de\u00a0<strong>Ibai<\/strong> contar\u00e1n un a\u00f1o m\u00e1s con el equipo de\u00a0<strong>Vizz<\/strong>, agencia de representaci\u00f3n de talentos y\u00a0con\u00a0<strong>Noob<\/strong>, la productora audiovisual del grupo\u00a0<strong>Webedia<\/strong>. En las del a\u00f1o pasado, se reunieron\u00a0<strong>243.256 espectadores en su canal de Twitch<\/strong>, alcanzando un pico m\u00e1ximo de\u00a0<strong>552.000 y 5,5 millones de visualizaciones totales<\/strong>.<\/p>\n<p>No ser\u00e1 hasta el pr\u00f3ximo 31 de diciembre cuando sepamos qu\u00e9 tienen preparado, adem\u00e1s de descubrir si <strong>Ramonchu llevar\u00e1 su tradicional capa<\/strong>. \u00abTienen planteado un contenido bastante variopinto, recordando momentos ic\u00f3nicos en las redes sociales de\u00a0<strong>Ibai,\u00a0<\/strong>y alguna sorpresa que gustar\u00e1 mucho a la audiencia\u00bb, adelanta\u00a0<strong>Nina Berm\u00fadez<\/strong>, responsable de\u00a0<em>eSports &amp; gaming<\/em> de\u00a0<strong>Rebold<\/strong>.<\/p>\n<h2>Los l\u00edmites entre la TV convencional y Twitch<\/h2>\n<p>Ante este acontecimiento, que fusiona a un p\u00fablico m\u00e1s joven con el presentador cl\u00e1sico de televisi\u00f3n,\u00a0 cabe reflexionar sobre esta sinergia. \u00abEl l\u00edmite entre la televisi\u00f3n tradicional y Twitch es generacional desde un punto de vista de consumo. Sin embargo, desde el punto de vista t\u00e9cnico, la plataforma permite elementos de interacci\u00f3n como el chat en vivo. Aunque la TV seguir\u00e1 siendo potente, cada a\u00f1o se reducir\u00e1 de forma irremediable\u00bb, comenta\u00a0<strong>Mart\u00ed<\/strong>.<\/p>\n<p>\u00ab<strong>Twitch<\/strong> tiene interrupciones m\u00e1s breves que las de la TV. Es multidispositivo, puedes verlo donde y cuando quieras. Sin embargo, la TV lineal s\u00ed est\u00e1 condicionada por el dispositivo y por un horario cerrado\u00bb, explica\u00a0<strong>Berm\u00fadez<\/strong>. \u00abLa forma de consumir contenido ya est\u00e1 cambiando y estas plataformas determinan el modelo\u00bb.<\/p>\n<p>Que\u00a0<strong>Twitch\u00a0<\/strong>se incorpore a la lista de los espectadores como una opci\u00f3n m\u00e1s con la que tomar las uvas supone un antes y un despu\u00e9s. \u00abSer\u00e1 un nuevo canal donde ver algo tradicional y al que habr\u00e1 que irse habituando\u00bb, expone\u00a0<strong>Berm\u00fadez<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ser\u00e1 la primera vez que Ibai Llanos y Ram\u00f3n Garc\u00eda den las campanadas a trav\u00e9s de Twitch. Se estima que este evento batir\u00e1 r\u00e9cords de audiencia respecto al a\u00f1o anterior. <\/p>\n","protected":false},"author":6924,"featured_media":142248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-142245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campanadas con Ibai y Ramonchu: la fusi\u00f3n de dos mundos<\/title>\n<meta name=\"description\" content=\"Ser\u00e1 la primera vez que Ibai Llanos y Ram\u00f3n Garc\u00eda den las campanadas a trav\u00e9s de Twitch. 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