{"id":142217,"date":"2021-12-29T10:03:03","date_gmt":"2021-12-29T09:03:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=142217"},"modified":"2021-12-29T13:18:22","modified_gmt":"2021-12-29T12:18:22","slug":"campana-navidad-telefonica-bienvenida-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=142217","title":{"rendered":"&#8216;Lo mejor de conectar es c\u00f3mo nos hace sentir&#8217;, la bienvenida de Telef\u00f3nica al 2022"},"content":{"rendered":"<p><strong>Telef\u00f3nica quiere demostrar a trav\u00e9s de su campa\u00f1a de Navidad que la conectividad, como sin\u00f3nimo de conexi\u00f3n, esta cargada de valores. Por ello han querido destacar, por encima de todos, un amor que no tiene edad o que las tiene todas.\u00a0<\/strong><\/p>\n<p>El anuncio, que se proyectar\u00e1 en los primeros minutos de 2022, muestra a dos familias en la cena de fin de a\u00f1o, disfrutando de la compa\u00f1\u00eda y a la vez, conectadas por los m\u00f3viles a las personas que quieren. Son seres queridos unidos gracias a la tecnol\u00f3gica, que les conecta, les une y a trav\u00e9s de ella pueden intercambiar sus sentimientos y emociones.<\/p>\n<p>\u00abTras un a\u00f1o dif\u00edcil y unas Navidades en las que muchas familias no podr\u00e1n estar unidos en persona, queremos mandar un mensaje de optimismo y demostrar que las personas son las que dan sentido a la tecnolog\u00eda\u00bb, explica\u00a0<strong>Rafael Fern\u00e1ndez de Alarc\u00f3n<\/strong>, director de marca, publicidad y medios de\u00a0<strong>Telef\u00f3nica<\/strong>. \u00abCuando conectamos, compartimos emociones y eso es precisamente lo que nos hace especiales\u00bb.<\/p>\n<h2>Conectar va m\u00e1s all\u00e1 de la tecnolog\u00eda<\/h2>\n<p>Esta nueva campa\u00f1a pone de manifiesto que\u00a0<strong>conectar es m\u00e1s que tecnolog\u00eda<\/strong>, m\u00e1s que datos, m\u00f3viles, gigas o im\u00e1genes. Conectar es la capacidad humana de compartir momentos y emociones a trav\u00e9s de cualquier medio, y donde las personas siempre son las protagonistas, independientemente de la distancia que les separe.<\/p>\n<p><iframe loading=\"lazy\" title=\"Lo mejor de conectar es como nos hace sentir\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Rw0EymKPM1o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>El\u00a0<em>spot<\/em> lleva la firma de\u00a0<strong>CYW<\/strong> (antes conocidos como\u00a0<strong>Carmelo y Willy<\/strong>) y\u00a0<strong>Estudio 24<\/strong>, la agencia interna de creaci\u00f3n y producci\u00f3n de contenidos de la compa\u00f1\u00eda.\u00a0<strong>Blur\u00a0<\/strong>ha producido el anuncio y ha sido realizado por <strong>Biceps<\/strong>, sobrenombre con el que firman el trabajo los directores <strong>Zipi<\/strong> y\u00a0<strong>Egoitz Audikana<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda, a trav\u00e9s de su \u00faltima campa\u00f1a, ha querido destacar que la conectividad est\u00e1 cargada de valores que nos unen sin importar la distancia que nos separa de los otros. <\/p>\n","protected":false},"author":6924,"featured_media":142220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-142217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Lo mejor de conectar es c\u00f3mo nos hace sentir&#039;, la bienvenida de Telef\u00f3nica al 2022<\/title>\n<meta name=\"description\" content=\"Telef\u00f3nica, en su campa\u00f1a, quiere destacar que la conectividad est\u00e1 cargada de valores que nos unen sin importar la distancia que nos separe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=142217\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Lo mejor de conectar es c\u00f3mo nos hace sentir&#039;, la bienvenida de Telef\u00f3nica al 2022\" \/>\n<meta property=\"og:description\" content=\"Telef\u00f3nica, en su campa\u00f1a, quiere destacar que la conectividad est\u00e1 cargada de valores que nos unen sin importar la distancia que nos separe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=142217\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-29T09:03:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-29T12:18:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/96622a69ad6856d78ae95d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"376\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Briones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Briones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142217#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142217\"},\"author\":{\"name\":\"Laura Briones\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"headline\":\"&#8216;Lo mejor de conectar es c\u00f3mo nos hace sentir&#8217;, la bienvenida de Telef\u00f3nica al 2022\",\"datePublished\":\"2021-12-29T09:03:03+00:00\",\"dateModified\":\"2021-12-29T12:18:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142217\"},\"wordCount\":329,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142217#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/96622a69ad6856d78ae95d.jpg\",\"keywords\":[\"creatividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142217\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=142217\",\"name\":\"'Lo mejor de conectar es c\u00f3mo nos hace sentir', la bienvenida de Telef\u00f3nica al 2022\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142217#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142217#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/96622a69ad6856d78ae95d.jpg\",\"datePublished\":\"2021-12-29T09:03:03+00:00\",\"dateModified\":\"2021-12-29T12:18:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"description\":\"Telef\u00f3nica, en su campa\u00f1a, quiere destacar que la conectividad est\u00e1 cargada de valores que nos unen sin importar la distancia que nos separe.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142217#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=142217\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142217#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/96622a69ad6856d78ae95d.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/96622a69ad6856d78ae95d.jpg\",\"width\":1000,\"height\":376},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=142217#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;Lo mejor de conectar es c\u00f3mo nos hace sentir&#8217;, la bienvenida de Telef\u00f3nica al 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\",\"name\":\"Laura Briones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"caption\":\"Laura Briones\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=6924\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Lo mejor de conectar es c\u00f3mo nos hace sentir', la bienvenida de Telef\u00f3nica al 2022","description":"Telef\u00f3nica, en su campa\u00f1a, quiere destacar que la conectividad est\u00e1 cargada de valores que nos unen sin importar la distancia que nos separe.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=142217","og_locale":"es_ES","og_type":"article","og_title":"'Lo mejor de conectar es c\u00f3mo nos hace sentir', la bienvenida de Telef\u00f3nica al 2022","og_description":"Telef\u00f3nica, en su campa\u00f1a, quiere destacar que la conectividad est\u00e1 cargada de valores que nos unen sin importar la distancia que nos separe.","og_url":"https:\/\/ipmark.com\/?p=142217","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-12-29T09:03:03+00:00","article_modified_time":"2021-12-29T12:18:22+00:00","og_image":[{"width":1000,"height":376,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/96622a69ad6856d78ae95d.jpg","type":"image\/jpeg"}],"author":"Laura Briones","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Laura Briones","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=142217#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=142217"},"author":{"name":"Laura Briones","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"headline":"&#8216;Lo mejor de conectar es c\u00f3mo nos hace sentir&#8217;, la bienvenida de Telef\u00f3nica al 2022","datePublished":"2021-12-29T09:03:03+00:00","dateModified":"2021-12-29T12:18:22+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=142217"},"wordCount":329,"image":{"@id":"https:\/\/ipmark.com\/?p=142217#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/96622a69ad6856d78ae95d.jpg","keywords":["creatividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=142217","url":"https:\/\/ipmark.com\/?p=142217","name":"'Lo mejor de conectar es c\u00f3mo nos hace sentir', la bienvenida de Telef\u00f3nica al 2022","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=142217#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=142217#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/96622a69ad6856d78ae95d.jpg","datePublished":"2021-12-29T09:03:03+00:00","dateModified":"2021-12-29T12:18:22+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"description":"Telef\u00f3nica, en su campa\u00f1a, quiere destacar que la conectividad est\u00e1 cargada de valores que nos unen sin importar la distancia que nos separe.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=142217#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=142217"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=142217#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/96622a69ad6856d78ae95d.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/96622a69ad6856d78ae95d.jpg","width":1000,"height":376},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=142217#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"&#8216;Lo mejor de conectar es c\u00f3mo nos hace sentir&#8217;, la bienvenida de Telef\u00f3nica al 2022"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a","name":"Laura Briones","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","caption":"Laura Briones"},"url":"https:\/\/ipmark.com\/?author=6924"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/6924"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142217"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142217\/revisions"}],"predecessor-version":[{"id":142253,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/142217\/revisions\/142253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/142220"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}